Facebook Ads Tracking: How to Improve the Validity of Your Data
Episode description
Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.
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It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.
So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.
Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.
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