In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations ...
Dec 11, 2024•12 min•Season 3Ep. 20
In this conversation, Rhiannon Bryant hosts Shinichi Hosokawa from GMO at the ESOMAR Asia Pacific Conference. They discuss the evolution of marketing research in Asia, particularly the shift from offline to online research and the emerging role of AI. Shinichi shares insights on the cultural differences in technology adoption across Asia, the importance of industry events for knowledge sharing, and the future of marketing research in the region. Send us a text Subscribe to ESOMAR - http://bit.ly...
Dec 10, 2024•8 min•Season 3Ep. 19
In this conversation, Rhiannon from ESOMAR interviews Makiko Kobayashi from Nikkei at the ESOMAR IGNITE! Conference in Bangkok. They discuss the evolving role of AI in corporate branding, the importance of sustainability and corporate responsibility, and the networking opportunities available at the conference. Makiko shares insights on how Japanese companies are adapting to consumer concerns about corporate practices and the slow but necessary shift towards sustainability in Japan. Send us a te...
Dec 09, 2024•9 min•Season 3Ep. 18
In this conversation, Rhiannon Bryant and Dave McCaughan discuss the evolution of AI in market research, the importance of maintaining originality in the face of technological advancements, and the varying impacts of AI across different industries. They reflect on the challenges and opportunities presented by AI, emphasising the need for individuals to adapt while preserving their unique voices and perspectives. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http:/...
Dec 06, 2024•11 min•Season 3Ep. 17
In this conversation, Rhiannon Bryant and Colleen Ryan discuss the evolution of research and insights, particularly focusing on the impact of AI on the industry. They reflect on the changes observed over the years, especially in the context of the recent ESOMAR Asia Pacific Conference. The discussion highlights the shift from viewing AI merely as a tool for efficiency to recognizing its potential for enhancing effectiveness and creating new products. They emphasize the importance of the human el...
Dec 06, 2024•7 min•Season 3Ep. 16
In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and the ...
Dec 06, 2024•13 min•Season 3Ep. 15
The conversation revolves around the Asia Pacific Conference, focusing on the importance of CEO networking, collaboration, and insights gained from recent research. The speakers discuss the significance of the CEO dinners, the challenges faced by leaders in the industry, and the evolving priorities in the context of AI adoption and revenue growth. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj •...
Dec 03, 2024•8 min•Season 3Ep. 14
🎙️ Talking Insights is back with a special episode recorded live at the ESOMAR Ignite! event in Bangkok! Kicking off our December series, Rhiannon Bryant, ESOMAR, sits down with Joven Lee from CINT to unpack the buzz around this year’s event and dive deep into the transformative world of AI. Together, they explore its far-reaching impacts across industries, the vital role of unbiased data, and the pressing challenge of fighting fraud in the digital age. Rhiannon also shares her enthusiasm for w...
Dec 02, 2024•8 min•Season 3Ep. 13
In this conversation, Antonio and Jonas discuss the evolving landscape of market research, emphasizing the importance of understanding consumer behaviour through empathy and technology. Jonas shares insights from his experience at GetWhy, highlighting how AI is transforming the research process by providing quicker and more accurate insights. The discussion also touches on the need for specificity in research, the role of empathy in connecting with consumers, and the future of market research as...
Nov 20, 2024•17 min•Season 3Ep. 12
Welcome to Talking Insights, every week our ESOMAR hosts explore the minds of researchers dedicated to understanding our ever-changing world. The conversation explores the complexities of sustainability in business, emphasizing the importance of genuine engagement, trust-building, and the need for brands to adapt to changing consumer expectations. It highlights the challenges brands face in aligning their sustainability claims with actual practices and the necessity of understanding consumer ins...
Nov 13, 2024•15 min•Season 3Ep. 11
In this conversation, António and Liviu Micu discuss the intersection of sustainability, consumer awareness, and regulatory changes in the market. Liviu shares insights from his research on how consumers can differentiate between genuine eco-friendly products and those that engage in greenwashing. They explore the recent EU directives aimed at enhancing transparency and accountability in product claims, particularly focusing on durability and repairability. The discussion highlights the importan...
Nov 06, 2024•33 min•Season 3Ep. 10
Dive into an inspiring conversation as António sits down with Pravin Shekar, a true trailblazer in the world of market research. Known for his fearless innovation and entrepreneurial mindset, Pravin shares his personal journey, from early career pivots to industry-shaking decisions that shaped his path. This episode unpacks the unique power of blending social impact with research, the art of staying creatively rebellious while honoring industry standards, and the value of cultural diversity in s...
Nov 04, 2024•24 min
In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change. They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception. Discover mor...
Oct 30, 2024•12 min•Season 3Ep. 9
In this insightful episode of Talking Insights , host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry. They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. Whether you’re a ...
Oct 28, 2024•19 min
In this episode of Talking Insights , we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. Learn more about...
Oct 23, 2024•13 min•Season 3Ep. 8
In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry. This is the first of a 3 episode series following...
Oct 21, 2024•18 min
Welcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology pl...
Oct 16, 2024•26 min•Season 3Ep. 7
This week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highlights the cult...
Oct 09, 2024•35 min•Season 3Ep. 6
Welcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing research method...
Oct 04, 2024•22 min•Season 3Ep. 5
In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements. Learn more about Dr Vivienne's work here: https://socos.org/ and...
Sep 26, 2024•22 min•Season 3Ep. 4
Welcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”. Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard? This exclusive virtual trai...
Sep 19, 2024•7 min•Season 3Ep. 3
Welcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System. They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea of a glo...
Sep 02, 2024•23 min•Season 3Ep. 2
Welcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives. The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discuss...
Aug 19, 2024•21 min•Season 3Ep. 1
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability. He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product differentiation....
Aug 05, 2024•19 min•Season 2Ep. 15
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as they ...
Aug 02, 2024•19 min•Season 2Ep. 14
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive unde...
Jul 31, 2024•19 min•Season 2Ep. 13
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition... In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators. He shares his experience delivering a keynote speech on this topic and how di...
Jul 29, 2024•34 min•Season 2Ep. 12
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding. They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spots in the ind...
Jul 26, 2024•22 min•Season 2Ep. 11
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate insights from p...
Jul 24, 2024•28 min•Season 2Ep. 10
In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining AI t...
Jul 22, 2024•18 min•Season 2Ep. 9
