EXTRA: The Potential Applications of AI and Biometrics

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. 

In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. 

Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more comprehensive understanding. He also highlights the potential applications of this technology in branding, advertising, education, and beyond. He emphasizes the importance of investing in data teams and insights professionals to leverage AI effectively. 

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