Diversity in Market Research

Welcome to another episode of Talking Insights! 

Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.

The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The discussion emphasises the importance of brands taking genuine action and involving non-binary individuals in the conversation.

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