Client Side and value of ESOMAR with Bea Dy

Talking Insights

Dec 11, 2024•12 min•Season 3Ep. 20

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Episode description

In this conversation, Rhiannon Bryan (ESOMAR) and Bea Dy (Bank of the Philippines Islands), discusses their experiences at the IGNITE! Conference in Bangkok, reflecting on the differences between this event and previous ones in Athens and Singapore. She highlights the challenges faced by client-side market researchers, particularly in terms of budget constraints and the need for creative solutions. The conversation also touches on the value of corporate memberships in professional organizations like ESOMAR and the importance of structured vendor evaluation processes.

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