Navigating Consumer Insights in Regulated Markets with Srinivasan Mohan

Talking Insights

Dec 06, 2024•13 min•Season 3Ep. 15

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Episode description

In this Talking Insights episode, Rhiannon Bryant interviews Srinivasan Mohan from Diageo about the challenges and innovations in consumer insights, particularly in the regulated alcohol market in India. They discuss the importance of understanding consumer motivations, the research methodologies employed, and the design of brand experiences that resonate with different consumer segments. The conversation highlights the need for creativity in engaging consumers amidst strict regulations and the insights gained from extensive research.

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