Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. The...
Jul 22, 2024•24 min•Season 2Ep. 8
Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer and t...
Jul 17, 2024•27 min•Season 2Ep. 7
Leonardo Valente, CEO of LivePanel, discusses the use of synthetic data and machine learning in market research. He emphasizes the importance of real solutions and value in the AI hype. Valente explains how their technology uses machine learning models to predict responses and augment the sample. He compares their approach to LLMs, highlighting the focus on people's opinions. Valente also addresses the issue of data quality and the trustworthiness of third-party providers. He concludes by expres...
Jul 15, 2024•9 min•Season 2Ep. 6
Insights are the foundation of our economy. It is essential for product testing, pricing, and packaging. In this episode, Bob Birdsell and Sandy Casey (InnovateMR) cover topics such as fraud in market research, the impact of quality initiatives, pricing in the industry, survey design, the state of the industry, and the importance of industry associations. The main takeaways include addressing fraud and pricing issues, improving survey design, and recognising the importance of insights in driving...
Jul 12, 2024•13 min•Season 2Ep. 5
QuestionPro's research on Taylor Swift generated significant media exposure and showcased the importance of market research data for journalists and storytellers. The research revealed insights into the economic impact of Taylor Swift's concerts and the amount of money fans spend on tickets, merchandise, and other expenses. The success of QuestionPro's research serves as a blueprint for others looking to gain exposure and attract media attention. The conversation also touched on the role of SMR'...
Jul 10, 2024•12 min•Season 2Ep. 4
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Daniel from The Palmerston Group. With extensive experience in integrating AI into market research, Daniel is here to share valuable insights and demonstrate some applications he will cover in his presentation, "Exploring AI: A Brief Journey Beyond the Obvious." Send us a text Subscribe to ESOMAR - http://bi...
May 30, 2024•21 min•Season 2Ep. 3
Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host Adrian Terron from TATA Group, who will be discussing his talk titled "When Gen AI Meets Gen Z: Using Generative AI to Decode the Gen-Z Mind for Game-Changing Innovation. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit....
May 23, 2024•20 min•Season 2Ep. 2
🎙️ Welcome to a special edition of Talking Insights! Join us as we delve into The Art & Science of Innovation, happening in Chicago from June 16-18, 2024. Today, we’re excited to host members of the Program Committee who will share exclusive behind-the-scenes insights and details about the event. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMA...
May 15, 2024•27 min•Season 2Ep. 1
In this episode, join host Iliya Hull and guest Paul Neto, an experienced market researcher and founder of Measure Protocol, as they delve into the evolving landscape of consumer data. Gain valuable insights into the impact of first-party, zero-party, and permissioned data, and discover how it shapes the future of data-driven decision-making. Read more about the report on Research World: https://bit.ly/48BTUgs Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://b...
Jan 17, 2024•20 min
Discover the art of effective leadership in this insightful podcast with James Sallows, Global Head of Consumer Business Insights Analytics, Haleon, and a global leader driving transformation in insights and capabilities. Join us as we explore the pillars of success—trust, advocacy, and self-promotion. Gain actionable insights on building transparent, empowered teams and navigating the challenges of leadership. Whether you're a seasoned leader or aspiring to grow, this episode offers valuable le...
Dec 29, 2023•56 min
Explore the world of leadership hacks and career development insights in the market research industry with our host, Liubov Ruchinksaya. In this episode, we're joined by Nitesh Priyadarshi, Vice President of Consumer Insight at Unilever. Discover Nitesh's 17+ years of experience working across diverse markets and gain valuable insights into leadership, risk-taking, and fostering growth. Learn how empathy, curiosity, and humility play crucial roles in shaping a successful career. Send us a text S...
Dec 22, 2023•28 min
Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research. Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Diversity,...
Nov 23, 2023•11 min
In this edition, Liubov Ruchinskaya, host of Hack Your Leadership, sits down with Dan Wish, Founder and Principal Consultant at Wish Insights & Strategy. Dive into the world of market research leadership as they discuss the keys to success, building strong teams, fostering partnerships with businesses, and managing conflicts. Don't miss this insightful conversation that will empower market research professionals on their professional journey. Send us a text Subscribe to ESOMAR - http://bit.l...
Nov 21, 2023•29 min
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests, the winners of the Best Paper Award, Karlien Kriegler, David Wright , and Charlene Van Zyl about metaverse. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #Talkin...
Nov 14, 2023•23 min•Ep. 5
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Ruby Chui about the role of Insights Humans in the context of GenAI. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovati...
Nov 14, 2023•23 min•Ep. 4
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with our wonderful guest Walid Benchama from The Coca-Cola Company. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling...
Nov 14, 2023•20 min•Ep. 3
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with three of our wonderful guests Leigh Caldwell, Francis Raho-Jeavons, and Lizzi Seear about behavioural science. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsights #Insights #MarketR...
Nov 14, 2023•23 min•Ep. 2
In this edition of Talking Insights, we sit down with Arend Koekkoek, a visionary entrepreneur with a passion for transforming agriculture. From the early environmental concerns of the 70s to setting up his own companies in electronics and digital technology, Arend's journey led him back to farming, but with a futuristic twist. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - h...
Nov 14, 2023•14 min
For this series, join us at The Art & Science of Innovation in Singapore, as we interview speakers from the event. Our host Claudio Gennaro talks with two of our wonderful guests Anju Joseph and Adrian Terron. In this episode, we delve into the pressing challenges businesses face in attracting new customers in the post-COVID world. We explore innovative strategies merging AI and Behavioral Science to identify and engage potential customers effectively. Our discussion outlines specific tactic...
Nov 14, 2023•20 min•Ep. 1
In this episode of the "Talking Insights" podcast, Nathaniel Shelley-Reade and Danny Farkas from Virtual Incentives, along with Alexandrine de Montera from Full Circle Research, dive deep into the world of engaging, rewarding, and incentivizing survey respondents. They discuss the critical role of respondents in market research and how their engagement directly impacts data quality. The episode explores the challenges researchers face in engaging survey participants, the significance of incentiv...
Nov 08, 2023•31 min
Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale. Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement. Send us a text Subscri...
Nov 06, 2023•15 min
Xabier Palacio is joined by Maria Bruder, Senior Researcher at the BBC World Service. In this episode, we discuss how becoming aware of the different ways these objectives have been viewed and approached in the past can give you valuable insight into how to best land recommendations to drive lasting change in your business. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http:...
Oct 31, 2023•20 min
Florian Myter of Weave.ly discusses how AI assist in creating a no-code survey platform ready for researchers to play with and get results. Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling...
Oct 26, 2023•8 min
Discover the latest insights into the travel industry with Mahmoud Yassin from Booking.com in this episode of Talking Insights. We delve into how AI is transforming the way we plan our travels, creating more personalised and inclusive experiences. Mahmoud shares how the new AI Trip Planner is redefining the way we discover dream destinations and how it's making travel more seamless than ever before. Join us for an in-depth discussion on AI, ethical considerations, and the future of hyper-segment...
Oct 25, 2023•26 min
In this episode of the Talking Insights podcast, we dig into the latest reports and studies published by ESOMAR’s Intelligence Unit: The Global Insights Overview. Find out more on the overview here: https://bit.ly/45AJfjA ESOMAR’s industry reports dig into the health and breadth of the Market Research industry, its leading players and countries. We ask about the main three reports: - Global Market Research - Global Users & Buyers of Insights - Global Data Analytics Send us a text Subscribe t...
Oct 17, 2023•11 min•Ep. 13
Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Our special guest for this episode, Dharmendra Jain, ESOMAR Council M...
Oct 11, 2023•20 min•Ep. 2
Join host Nikki Lavoie as she kicks off the special series dedicated to ESOMAR's AI Taskforce. In this episode, Nikki provides an overview of the initiative and its mission to navigate the exciting world of artificial intelligence and its impact on the market research and insights industry. Discover the challenges, opportunities, and ethical considerations surrounding AI with insights from industry experts and thought leaders. Special guests Xabier Palácio and Ray Poynter shed light on their rol...
Jul 28, 2023•27 min•Ep. 1
Welcome to Talking Insights, the podcast where we dive deep into the world of market research, insights, and data analytics. I'm your host, Nikki Lavoie, EVP, strategy, and innovation at Savants, and I'm thrilled to introduce a special 12-part series dedicated to ESOMAR's AI Taskforce. In this captivating podcast series, we'll explore the fascinating world of artificial intelligence and its profound impact on the market research and insights industry. Join me as we delve into the latest advancem...
Jul 27, 2023•2 min0
Joining Xabier Palacio for this interesting talk is Cristina de la Peña, CEO & Founder at Synapbox Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling...
May 23, 2023•25 min•Season 2Ep. 13
Joining us today is Patricia Fujisawa, Senior Market Research Manager at SKIM Group Send us a text Subscribe to ESOMAR - http://bit.ly/2Vk6j6a • Research World - http://bit.ly/2UQpbul • Follow us on Instagram - http://bit.ly/2DwFVfj • ESOMAR LinkedIn - http://bit.ly/2Drifcg #ESOMAR #TalkingInsights #Insights #MarketResearch #MRX #Innovation #Storytelling...
May 23, 2023•17 min•Season 2Ep. 12
