Navigating inclusive narratives: Language evolution in Market Research
Episode description
Dive into the world of inclusive market research with Bel Kerkhoff-Parnell, Researcher & Community Organiser at Project Parnell. As a seasoned researcher, editor, and member of the European Race and Imagery Foundation, Bell sheds light on the evolving discourse in market research.
Explore the crucial role of language in shaping ideas of belonging and identity and the impact it has on inclusivity in campaigns. Discover the journey from the controversial past to the current focus on Diversity, Equity, and Inclusion (DEI) topics and the need for language that truly reflects intentions. Join us for a captivating conversation on the business and social implications of using the right language in market research.
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