Ep.17 - Decoding colour science in market research
Nov 06, 2023•15 min
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Episode description
Join us in this episode of the Insights podcast as we delve into the world of colour science with Pascal Lefever of Danone Group and Wim Hamaekers of One Inch Whale.
Discover how colours play a significant role in influencing consumer decisions and how this knowledge can be harnessed to boost product appeal. From predictive eye tracking to the psychology of colour, Pascal and Wim provide insights into the fascinating science behind packaging design and consumer engagement.
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