Here's what you need to know for today in the business of podcasting: YouTube leads in podcast discovery, global ad spend tops 1 trillion, and the DOJ takes on tech again. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 03, 2024•6 min•Ep. 468
Here's what you need to know for today in the business of podcasting: Spotify's video policy, mobile shopping trends, and podcasting's global promise. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Dec 02, 2024•5 min•Ep. 467
Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 26, 2024•2 min•Ep. 466
Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 25, 2024•3 min•Ep. 465
Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 22, 2024•9 min•Ep. 464
Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 21, 2024•5 min•Ep. 463
Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 20, 2024•5 min•Ep. 462
Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 19, 2024•5 min•Ep. 461
Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 18, 2024•5 min•Ep. 460
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 15, 2024•7 min•Ep. 459
Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 14, 2024•5 min•Ep. 458
This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.
Nov 14, 2024•6 min•Ep. 478
Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025. Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST. Catch the full write-up of today's episode on Sounds Profitable....
Nov 13, 2024•5 min•Ep. 457
Here's what you need to know for this week in the business of podcasting: iHeart's third quarter, new media moves on, and Podpage's new listener survey. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 12, 2024•5 min•Ep. 456
Here's what you need to know for this week in the business of podcasting: tracking podcast tracking, audio and video prime, and The Podscape is back. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 08, 2024•9 min•Ep. 455
Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 07, 2024•3 min•Ep. 454
Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 05, 2024•5 min•Ep. 453
Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Nov 04, 2024•4 min•Ep. 452
Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Nov 01, 2024•8 min•Ep. 451
Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Oct 31, 2024•5 min•Ep. 450
It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....
Oct 31, 2024•9 min•Ep. 450
Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 30, 2024•5 min•Ep. 448
Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Oct 29, 2024•3 min•Ep. 447
Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Oct 28, 2024•4 min•Ep. 446
This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven’t heard, Oxford Road and Veritone One , under Insignia Capital Group , plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s ...
Oct 25, 2024•34 min
Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Oct 25, 2024•9 min•Ep. 445
Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 24, 2024•6 min•Ep. 443
Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries. Find links to every article mentioned and the full write-up here on Sounds Profitable....
Oct 23, 2024•4 min•Ep. 441
Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....
Oct 23, 2024•8 min•Ep. 442
Here's what you need to know for this week in the business of podcasting: new acquisitions, Americans warm up to advertising, and the top spenders in podcast advertising. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Oct 22, 2024•5 min•Ep. 340