Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettawww.spreaker.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episodes

New Shows Grow in Triton Ranker, More Podcasting M&A, & More

Here's what you need to know for today in the business of podcasting: some Thanksgiving-friendly quick hits from podcast news. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 26, 20242 minEp. 466

Australian Podcast Ads Grow, 2025 Focus on SEO Spend, & More

Here's what you need to know for this week in the business of podcasting: podcasting growth in Australia, new M&R, and more SEO spend to come in 2025. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 25, 20243 minEp. 465

Audible on Amazon Music, Audio "vs" Video Podcasting, & More

Here's what you need to know for this week in the business of podcasting: implications of Spotify for Creators, a report on video's rise in podcasting, and how brands are getting creative with podcast ads. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Nov 22, 20249 minEp. 464

Looking @ Spotify's Video Pivot, Uptick in Gen-AI Sites, & More

Here's what you need to know for today in the business of podcasting: Spotify for creators, AI sludge, and the rise of video podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 21, 20245 minEp. 463

Taking Podcast Research Global, Apple's Top Podcasts of 2024, & More

Here's what you need to know for this week in the business of podcasting: layoffs in sports podcasting, redefining creativity in podcast ads, and Apple's top podcasts in 2024. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Nov 20, 20245 minEp. 462

Audiobooks on Amazon Music, News Influencers Are Growing, & More

Here's what you need to know for this week in the business of podcasting: Amazon music has added Audible, a YouTube liaison opens up about the algorithm, and top podcast advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 19, 20245 minEp. 461

Paying Video Podcasts w/ Watchtime, Facebook 🔜 Views

Here's what you need to know for this week in the business of podcasting: Spotify pushes for more video, Facebook switches to views, and new FDA advertising standards. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Nov 18, 20245 minEp. 460

Podcasting 🤝 OOH, Spotify Launches Partnership, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, getting outside for podcasting, and an increase in mergers and acquisitions in Q3. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Nov 15, 20247 minEp. 459

New Spotify Partnership Program, KANTAR Looks @ Podcast Ads, & More

Here's what you need to know for this week in the business of podcasting: the new home of podcasting on Spotify, the effectiveness of podcast advertising, and Amazon slashes its U.S. spending. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Nov 14, 20245 minEp. 458

The Offline World

This week, Tom offers a section of his new book, The Audience Is Listening, on marketing in the “real world” Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Nov 14, 20246 minEp. 478

Spotify 📈 Q3, Influencer Blackouts are Over, & More

Here's what you need to know for today in the business of podcasting: Spotify's Q3 earnings report, infleuncer spending blocks from the election are over, M&A is up, and subscriptions are looking to be an area of focus for publishers in 2025. Register now for the live webinar on Wednesday, November 20th, at 2:00 p.m. EST. Catch the full write-up of today's episode on Sounds Profitable....

Nov 13, 20245 minEp. 457

Asking Tough Brand Safety Qs, Defining Creator vs. Influencer, & More

Here's what you need to know for today in the business of podcasting: the ad industry redefines influencing, big questions in brand safety, and The Podscape opens submissions. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 07, 20243 minEp. 454

Tracking Podcast Tracking, Super Bowl is Sold Out, & More

Here's what you need to know for today in the business of podcasting: the Super Bowl sells out, tracking podcast tracking, and lessons from advertising week. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 05, 20245 minEp. 453

Issues with Third-Party Pod Tracking, SXM's Podcasting Q3, & More

Here's what you need to know for today in the business of podcasting: a new UK podcast ranker, Q3 earnings from SXM, and how marketing executives are prepping influencers for the election. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Nov 04, 20244 minEp. 452

Selling Podcasts with Curiosity, FTC Influencer Ad Crackdown, & More

Here's what you need to know for this week in the business of podcasting: new FTC crackdowns on false advertising, better podcast marketing, and shoppers are starting holiday prep earlier. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Nov 01, 20248 minEp. 451

New IAB Guide to Selling Podcasting, Inspiring Curiosity in Podcasts, & More

Here's what you need to know for today in the business of podcasting: the curiosity gap and now to cross it, getting audio and podcasting on your brand's media plan, and what emotion AI can do for advertising as we know it. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 31, 20245 minEp. 450

Better Podcast Marketing and The Curiosity Gap

It’s one thing to use generic descriptions to explain a song or podcast, but there’s power in creating curiosity with a recommendation. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Oct 31, 20249 minEp. 450

Acast on the Podcast Pulse, False Endorsement Law Arrives, & More

Here's what you need to know for today in the business of podcasting: a new FTC law cracks down, podcasting advertising transcends audio, and why Prime Day could be different this year. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 30, 20245 minEp. 448

Podcast Socials Drive Watch Time, Consumer Election Anticipation, & More

Here's what you need to know for today in the business of podcasting: a report on podcast watch time, how to get your podcast on platform lists, and election anxieties drive consumer purchasing. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 28, 20244 minEp. 446

[Feed Drop] From Competitors to Partners: The Story Behind the Industry's Biggest Union

This week Bryan Barletta guested on the Media Roundtable podcast, here's the episode! Original description for the episode is as follows: The Media Roundtable is back! This week, we're making waves in the podcasting world with a groundbreaking announcement that's set to reshape the industry.If you haven’t heard, Oxford Road and Veritone One , under Insignia Capital Group , plan to join forces to form the world's largest podcast and creator-based video agency. Starting immediately, Oxford Road’s ...

Oct 25, 202434 min

Spotify's Ad Exchange, Insignia Buys Veritone One + Oxford Road, & More

Here's what you need to know for this week in the business of podcasting: video's role in podcast discovery, new acquisitions in podcast tech, and spotify's new SAX. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 25, 20249 minEp. 445

UK Digital Listening Up, Spotify Launches Podcast Auto-Mod, & More

Here's what you need to know for this week in the business of podcasting: does video drive discovery, digital listening continues to grow, and the MMM debate. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 24, 20246 minEp. 443

Spotify Launches 🎷, Podcast Live Show Promotes Literacy, & More

Here's what you need to know for this week in the business of podcasting: Spotify Ad Exchange, how agencies are using GenAi, and why streaming services are being bundled with your groceries. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 23, 20244 minEp. 441

Does Video Drive Discovery? Audio and Video Podcast Consumers in 2024, Part Two

Even when looking at audiences who are ride-or-die for audio podcasts, video plays a key role in the modern podcast discovery process. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Oct 23, 20248 minEp. 442