This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting brought to you by Speaker from I Heart, I'm Gavin Gattis. Here's what you need to know for today, Monday, November 4. Our first story, a new UK podcast ranger. Recently, pod track announced its podcast trackers now available in 30 countries, including the UK.
And on Bowie, takes a look at the new UK top podcast and publishers on pod track, comparing them to similar charts from Edison Research. He highlights that pod tracks methodologies chosen for the UK charts include a combination of actual downloads and estimated downloads, publishers who opt in to sharing UK download data to pod track like in the US charts are likely accurate, but for those who aren't, estimates are being used.
It's possible Bowie notes that there might not even be a way for third-party data to properly construct reliable UK charts in this way. Next up, Series SXM Q3 earning slippage and revenue comps and the sweep of history. This piece from Rain Hill looks at the latest quarterly earnings from Series SXM Media, which reports $2.17 billion in revenue and $93 million in free cash flow.
For all subscription revenue reached $1.6 billion for the quarter and advertising revenue reached $450 million for the quarter. Subscriber revenue represents a 5% drop year over year and ad revenue is down 2% year over year. Finally, marketing executives believe deeper relationships and understanding influencers can avoid potential backlash in politics.
In the build up to tomorrow's election in the United States, brands have been preemptively cushioning themselves against backlash regarding influencers that they work with. These tactics include pushing influencer partners to be a political, as well as some companies outright planning dark periods around the election where they pause influencer campaigns entirely.
Six, influencer marketing and agency executives interviewed by DigitalA proposed it's nearly impossible to be entirely a political as a brand, so the more reliable strategies to form a close relationship with a stable of well-vetted influencers. One's who can be relied on to have political takes that at least are in line with the brand's own missions and goals outside of their branded content made for the brand.
As for the rest of the news, Max Cutler of Pave Studios breaks down who's really shaping the entertainment industry right now, spoiler alert, it's YouTube. Christina Rubino of Right Side Up shares her tips on how to maximize your podcast advertising ROI. Pina has relaunched with the new visual rebrand. Lipstick on the rim with Molly Sims and Amie's Gormley has joined Sony podcasts. Ashley Flowers charts the rise of women in podcasting in a sponsored ad-week post.
Music and streaming platform Cobas is now the exclusive home of Pantheon Media's The Metallica Report and HeadGum has acquired Why Won't You Date Me with Nicole Byer and AdSales are managed by Gumball. Be sure to check out the links to every article mentioned right in your podcast listening app or it sounds profitable.com where you can also subscribe to the newsletter version. The download is written and produced by Newton Shaddlecottie myself, Brian Barletta, and Tom Webster.
This episode is hosted on Speaker. Sound's profitable, I'm Gavin Gattis, download us again tomorrow.