Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify now will publicly display play count on podcast episodes, and a roundup of Q1 financial reports from the past week. Find links to every article mentioned here on SoundsProfitable.com...
Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip on podcasting charts is, and Mark Zuckerberg teases a potential future Meta product that'd cause some big waves for the advertising industry at large if it was adopted. Find links to every article mentioned right here on SoundsProfitable.com...
This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. Find links to every article mentioned right here at Sounds Profitable.com...
Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video series, and SAG-AFTRA is making moves to bring content creators into the fold. Find links to every article mentioned here on Sounds Profitable.
Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, and British + European marketers are hedging their ad spend in the face of new U.S. tariffs. For links to every article mentioned, visit here on Sounds Profitable....
Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium? Written by Tom Webster Edited by Gavin Gaddis Audio edited by Gavin Gaddis Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's growth for digital video. Links to every article mentioned are available here on Sounds Profitable.
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year. For links to every article mentioned, visit here on Sounds Profitable.
This episode of Sounds Profitable covers key podcasting news, including Tom Webster's insights on building engagement, a report on podcast ad revenue growth in 2024, the axing of Chrome's third-party cookie update, and the potential arrival of video podcasts on Netflix. It explores strategies for improving podcast "stickiness," analyzes advertising trends, and discusses the evolving landscape of digital content distribution.
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulus Media is leaving NASDAQ early next month. All articles mentioned can be found here on Sounds Profitable.
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-platform strategy. For links to every article discussed, visit here on Sounds Profitable.
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview. Find links to every article mentioned here on Sounds Profitable.
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at the contendors for "The Oscars of Podcasting", video podcasts are likely to appear on Netflix in the near future, and Spotify + video feature heavily in Coleman Insights + Amplifi Media report on the state of video podcasting. Find links to every article mentioned here on Sounds Profitable....
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in television. For every article mentioned, visit here on Sounds Profitable.
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing. Find links to all articles mentioned here on Sounds Profitable.
This episode explores podcasting's unique versatility in advertising, highlighting how it seamlessly integrates audio and video to reach audiences across different platforms. It emphasizes the adaptability of podcasting to consumer preferences, making advertising more effective and less intrusive. The discussion also touches on the receptiveness of podcast audiences, including YouTube Premium subscribers, to host-read sponsorships.
This episode covers Sounds Profitable's advertising landscape research, Spotify's global outage, the importance of video podcast ads, the rise of influencer marketing spending, and Nielsen's insights into TV viewing trends, including the impact of live content and streaming services.
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-courting "podcast girlies", and a Coworking interview with Christian Swain. Find links to every aritcle mentioned here on Sounds Profitable.
Today in the business of podcasting: Podcasts caught in the crossfire of a legal spat with Spotify, publishers are relying less on total ad revenue as a measuring stick, tweens are hosting podcasts, young Americans follow partisan lines when it comes to podcast listening, and your audience doesn't need you anymore. Reminder: The next flagship study from Sounds Profitable debuts THIS Wednesday, April 16th, at 2 p.m. EST in a live webinar hosted by Tom Webster. The Advertising Landscape is the lar...
This episode of Sounds Profitable discusses Spotify's video impact on publishers, the upcoming Podscape update, why podcasts should think like a network, and Nickelodeon's partnership with Starglow for kids' podcasts. It covers challenges with Spotify's ad insertion, the importance of adapting content to different platforms, and the opportunities in family-friendly podcasting.
This episode of Sounds Profitable discusses Spotify's video integration and its potential negative impact on podcast revenue, plus new research on podcast fandom and advertising effectiveness from Wondery, Dentsu, and Edison Research. It also explores insights from Libsyn's team at Podcast Movement Evolutions on the growth and strategic importance of podcast advertising.
Today in the business of podcasting: The Podscape is accepting submissions for the summer update, Audioboom posted their Q1 earnings, a clip from The Ramsey Show podcast made the top three branded Shorts of last week, and nominations are now open for the Quill podcast awards. Find links to everything mentioned here on Sounds Profitable.
Today in the business of podcasting: Sounds Profitable launcehes Coworking segment, new Veritonic and Audiomob study looks at the efficacy of audio ads in mobile games, podcasting is asking the wrong questions about vidoe, and Gen Alpha's propensity for luxury items. Find links to every article mentioned here on Sounds Profitable.
This week in the business of podcasting: Tom Webster talks about a popular data point being mis-represented, Dan granger debuts a new defintiion for "a podcast," Podnews publishes the results of their annual report card, and SPotify has an ad exchange. Find links to every article mentioned right here on Sounds Profitable.
Today's essential news in the business of podcasting: Podnews published their annual report card for podcast hosts, IAB Australia notes the growth of affliate and partnership marketing, subscriptions and live events are now in the top five revenue generators for publishers, why podcasts are playing a bigger role in brands' creator strategies, and Spotify debuts their own ad exchange and AI ad generator. Find links to every article mentioned here on Sounds Profitable....
Today in the business of podcasting: Oxford Road publishes a new defintion for podcasting, Jeff Ulster looks at why Canadian podcast consumers gave podcasts a try in the first place, industry leaders discuss growing a podcast audience, and Sound Insights rounds up March's podcacst research. Find links to every article mentioned here on Sounds Profitable....
This episode of Sounds Profitable covers key updates in the podcasting industry, including Tom Webster's study on podcast advertising efficacy, Digiday's analysis of potential ad slowdowns, and Radio Centre's insights on podcast growth in the UK. It also highlights YouTube's projected revenue dominance and the winners of the 2025 Ambies Awards, plus updates from Signal Hill Insights, Odyssey, Hubbard Radio, Number 8, and True Native Media.
Here's what you need to know for today in the business of podcasting: video podcasting on Spotify, brands go Switzerland, and big moves in sports podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable.
This episode of Sounds Profitable discusses the Business of Video Podcasting Summit, Spotify's new user experience for podcasts, the potential for podcasts in the gaming industry, and methods for consolidating podcast data across different platforms. It also covers industry news and updates, including the Signal Awards and new partnerships.
Here's what you need to know for this week in the business of podcasting: YouTube updates view counts, Spotify's Partner Program expands its reach, and why Gen Z is moving away from TV. Find links to every article mentioned and the full write-up here on Sounds Profitable....
