This week in the business of podcasting: the power of Health & Wellness and Self-Improvement podcast consumers, how podcasting can cover demographic blind spots, lessons from Cannes Lions, and YouTube content coming to Spotify video. Links to every article mentioned can be found here on SoundsProfitable.com.
Today in the business of podcasting: unlocking the power of purpose-driven podcasting, how podcasting can cover demographic blind spots, non-podcast video on Spotify, and how indie agencies are competing with holding companies for creatoe measurement and ad tech. Find links to every article mentioned right here on SoundsProfitable.com
Today in the business of podcasting: YouTube is a great place for podcasters to get visibility but not necessarily the perfect fit for every podcast, companies weigh in on the Spotify Partner Program after six months of operation, how under-represented sports are using advancements in tech to build their own streaming stack, what demographics are thriving in Germany's podcasting scene, and YouTube gives a peek behind the recommendation algorithm curtain. Find links to every article mentioned, in...
Today in the business of podcasting: what podcasting gets right about attention, smart TVs rise the second-most-used device to consume podcasts, Crunchyroll has a new companion podcast produced with Sony, why there's a CPM slump growing in the CTV market, and AudioUK calls for UK government to enshrine podcasts. Find links to every article mentioned - and our webinar signup, here on SoundsProfitable.com
This week in the business of podcasting: Influencers grab some spotlight at Cannes Lions, how news podcasts covered the breaking news of the U.S. bombing Iran over the weekend, two senators allege Spotify is using a loophole to pay lower music royalty rates, a coalition of Canadian podcasting companies band together to ask the government to consider podcasts CanCon, and Tubi is adding hundreds of episodes from YouTube creators under their Tubi for Creators project. Find links to every article me...
This week in the business of podcasting: Tom Webster looks at the power of live events hold for podcasting, we look at news coming out of Cannes Lions, and things are looking up for digital audio going forward in 2025. Register for the next Sounds Profitable webinar here. For links to every article I mentioned, visit the episodes' page on SoundsProfitable.com...
Today in the business of podcasting: the under-utilized benefits of podcast live events, creators are in the conversation at Cannes, reducing risk as download popularity drops, Amazon has doubled their Prime Video ad over 18 months, and researched-back strategies for high-impact marketing as a nonprofit. Registration for the upcoming webinar can be found here. All of the links mentioned in today's episode can be found here on this episodes' page at SoundsProfitable.com....
Today in the business of podcasting: Audion and xpln.ai's report shows blending digital audio with in-video audio increrease brand recall and message recall, Reuters and the University of Oxford have new study about news content, SiriusXM is partnering with Innovid for better MMM, CNN is rebranding CNN Audio to CNN Podcasts, and WhatsApp is adding ads for the first time. Catch every link mentioned right here on SoundsProfitable.com...
This week in the business of podcasting: Tom Webster talks tracking pixels, Paul Riismandel talks YouTube's place in podcasting, Amazon adds private auctions to Prime Video, and Apple adds some new features to Apple Podcasts during WWDC. Find links to every article mentioned right here on SoundsProfitable.com
Tracking pixels are awesome at what they do, but like any tool there's also a way to misuse them and podcasting should remain conscious of that. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Today in a special episode of The Download we're covering nine stories rapid-fire in an "Oops, all Quick Hits" spectactular. As a result, you can find links to every piece mentioned here on SoundsProfitable.com
Today in the business of podcasting: a more nuanced look at YouTube's place in podcasting, Australia's ad market, the global ad forecast, and how Google AI is impacting search traffic. Find links to every article mentioned here on SoundsProfitable.com
Today in the business of podcasting: Apple's announcements from WWDC, YouTube has backed off of removing videos via moderation, Acast boosted interestin EuroMillions with a podcast, and what the Creator's Caucus intends to do. Find links to everything mentioned here on SoundsProfitable.com
The Download covers Sounds Profitable's presence at Cannes Lions to promote podcast advertising globally and discusses new ad tech like Wondercraft's AI Convo Mode and Amazon's private video auctions. The episode highlights Patreon's significant success for podcasters, earning hundreds of millions, and shares key findings from Sounds Profitable's latest study on ad attention and trust. It also reports on recent Spotify layoffs impacting The Ringer and Spotify Studios, alongside a roundup of various other industry updates and resources.
This week's podcast business news covers Sounds Profitable's study showing high audience trust in podcast advertising compared to social media. It also details a proposal to bring HLS streaming to RSS feeds, potentially offering YouTube-level analytics while maintaining the open nature of podcasting. Finally, the episode discusses the NPR CEO's open letter to Congress regarding potential cuts to public media funding.
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO survey. Find links to every article mentioned right here on SoundsProfitable.com
The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. Written and narrated by Tom Webster Edited by Bryan Barletta and Gavin Gaddis Audio editing by Gavin Gaddis Find the full article here on Sounds Profitable.
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape , the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation. Today in the business of podcasting: The Podcast Standards Project pitches HLS streaming as the future of RSS, MarketingBrew looks at advertisers' hesitance to book True Crime, and Ka...
Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers. Find links to every article mentioned here on SoundsProfitable.com
This episode recaps top news in the business of podcasting, starting with reflections from Podcast Show London, touching on the video vs. audio discussion. It delves into new advertising data showing virtually no gender gap in podcast ad recall. The episode also highlights a roundup of upcoming industry webinars and discusses key findings from the latest Ofcom UK podcast listenership survey, including demographics and popular shows.
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podcast hosted by Jimmy Carr. Find links to every article mentioned right here on SoundsProfitable.com...
Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com
Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 top podcast ad spender chart for Australia. Find links to every article mentioned right here on SoundsProfitable.com
From an undisclosed hotel room in Islington, Bryan Barletta debuts the Ad-Sales Partner Ecosystem and shares how you can get your company involved. Find the full article, infographic, and submission link here on SoundsProfitable.com Written by Bryan Barletta Edited and Narrated by Gavin Gaddis
This week in the business of podcasting: a slew of international podcast listenership data, Spotify iOS users can now buy audiobooks direct, Amazon joins the Prebid party, and Sounds Profitable has a webinar coming up in a couple weeks. Find links to everything mentioned at the newsletter page, available here on SoundsProfitable.com
Today in the business of podcasting: Australian digital audio ad revenue is climbing, multiple new reports show UK podcast listenership continues to grow, and Amazon has officially enabled access to Prebid. Find links to every article mentioned right here with today's newsletter post on SoundsProfitable.com
Today in the business of podcasting: the IAB has open comments for their new Digital Advertising Agreements, Digiday covers the growing popularity of video podcasting with advertisers, Channel 4 is bringing their content to Spotify video podcasting, and Edison Research drops their quarterly UK top 25 podcast chart. You can find links to every article mentioned right here on SoundsProfitable.com
Today in the business of podcasting: Spotify can now sell audiobooks directly in the iOS app, what the business of podcasting can learn from the New York Times' profile of Kara Swisher's podcast deal, and Apple Podcasts has new templates and a Canva partnership to help podcasters present their shows well. Find links to every article mentioned right here on SoundsProfitable.com
Today in the business of podcasting: a roundup of Podcast Show London resources, an interview about Amazon Music putting podcasts on a billboard in Times Square, Spotify is changing how they'll display view counts on podcasts, and agency executives expect sports to be a big player in this years' upfronts. For links to every article mentioned, please visit here on SoundsProfitable.com
