Podcasting's Ad Anomaly, UK Audio Listenership, & More
May 30, 2025•10 min•Ep. 584
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Summary
This episode recaps top news in the business of podcasting, starting with reflections from Podcast Show London, touching on the video vs. audio discussion. It delves into new advertising data showing virtually no gender gap in podcast ad recall. The episode also highlights a roundup of upcoming industry webinars and discusses key findings from the latest Ofcom UK podcast listenership survey, including demographics and popular shows.Episode description
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership.
Find links to every article mentioned right here on SoundsProfitable.com
Find links to every article mentioned right here on SoundsProfitable.com
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