Music Greetings to our friends with Sounds Profitable. Welcome to the Sounds Profitable Podcast, which is being a simul-casted, simul-recorded with the Media Roundtable podcast. I'm Dan Granger, CEO and founder of Oxford Road. And, uh, Slow News Week, there was one headline that caught my eye. Oxford Road and Baratone 1 combined to create world's largest podcast agency and market leader and creator-based video advertising.
Another headline says, podcast ad giant forms with Baratone 1 and Oxford Road merger. So, uh, we're excited to announce this week that both Oxford Road and Baratone 1 have been purchased by Insignia Capital Group. And, uh, we are, uh, businesses usual right now, but in the coming, uh, in the road ahead, we will be combining these two companies. I've been given the high honor
of, uh, being CEO of the group. Um, and, you know, if you listen to this podcast, um, maybe if you listen to Sounds Profitable, you might know, uh, some about Oxford Road and, and what's important to us. And, you know, what I can tell you is I've spent 21 years of my life dedicated to this industry. And I say it all the time, and I'll keep saying it. I believe that podcasting specifically is the greatest canvas in media for the free and open exchange of ideas. I really, really believe in
this. And so I think this is, um, a really exciting, uh, update for the marketplace. I think it's good for everybody around the table and through the value chain, whether you're, uh, uh, uh, picks and shovels, uh, product creator, analytics company or publisher, creator, uh, broker, whether you have a platform if you are a, uh, brand first and foremost, this should be good news to you. Uh, as you know, we do this podcast for the same reason we get up in the morning and come
to work. We do it in service of the chief audio officer, that special person whose job it is to, uh, get value out of their investment into these channels. And so, um, I'm really grateful that we have this opportunity. We have the, the good pleasure to sit down with our friend Brian Barletta, uh, uh, who is about to interview Connor Doyle, now president at Veritone one and myself, uh,
Dan Granger at Oxford Road. And we're, we're going to talk about the thesis behind the deal and why we're really excited about it and all the, all the benefits we believe that this is going to, uh, come to unlock for the industry and, uh, pretty much everybody around the table. So, um, excited to get into it. Here we go. Well, welcome everybody. Uh, this is a very exciting media roundtable episode, but it's not the only podcast that it's going to be featured on today. Um,
I am here with Connor Doyle, a Veritone one fame and Brian Barletta of Sounds Profitable. And this is just, uh, the fact we're even having this conversation right now is, is personally a dream come true. Um, and rather than, you know, even though, uh, this is being recorded in a media roundtable environment, I am sitting at the media roundtable as we speak. Um, this is actually, uh, Brian's show
today and he's going to interview us about some of the news that we released this week. So, Brian, uh, if, if you're good, uh, I'll just turn it over to you to ask anything you want. Yeah, I'm, I'm super excited to be able to do this. I mean, I've had a chance to work with both companies, uh, for a long time, for the entirety of working at Sounds Profitable and since before then, when I've been working in podcast space at different companies here. So let's, I mean,
let's get right to it. You guys are part of an acquisition, a joint acquisition in Signia, a private equity firm has acquired Veritone one in Oxford Road. And so that's why we're here today. Uh, the first thing I want to dig into, we both do you guys is who is in Signia? What do we need to know about them, uh, and their entrance into the podcast space? I'll take that. So in Signia, is our sponsor of the newly combined, uh, or, uh, joined company. Now that both assets, Oxford
Road and Veritone one have been purchased. They were purchased by in Signia Capital Group and Signia Capital Group is a private equity company, um, which already comes with a lot of connotations, right? So, so before making any assumptions, here's what you need to know. In Signia Capital Group is a group of individuals that are highly values driven and committed to the audio space. So part of the thesis that led to the teaming up of these two firms, um, was a non-negotiable
focus on the fact that we believe in this industry. We believe there's a lot of good work to do to make it what it could be. Uh, even though we're excited about where audio is at today, where podcasting is today and even where creator-based video is today, um, it's in a great place and we know that it's going crazy with growth, but there's a lot of infrastructure that needs to be built. There's a lot of things that are hard about these channels for advertisers to really realize the
potential. Yeah. And we believe that combined, we're going to be able to play a bigger part in helping realize its potential as an industry, kind of one client at a time. And in Signia, is a group that believes that. Um, in Signia, uh, is, um, I mentioned a values driven company. And I, and I want to talk about that, uh, for a second as well, because, you know, uh, values to me are really, they can be words on a piece of paper that really don't mean anything to anybody.
Um, they can be a bunch of corporate gobbling, or it can be exactly who you are and exactly what your brand is. And for us, um, we wanted a group that we felt shared our values, um, taking accountability, being transparent, putting the needs of our, our clients above our preferences, not being defensive is one of their values, which to me is like, let's all read that before we met. And I'm like, if I, why isn't that a value on on our business yet? Because it's so important
when you're working with people, right? Just to be able to take feedback and not take it personally and to be able to really value that as a gift. That's who in Signia is. And, um, uh, you know, so, so, so, uh, Tony and Nick and the, the team in in Signia really believed in what we're trying to achieve out of our values and, and through the combined capabilities of the, so our organization
and these organizations that they said, we're going to pick up both of them. We're going to give you guys a little time because we know that clients come first and, uh, we're all getting ready for 2025 and we need to stay focused on doing the job at hand for everybody. And as we start to map out, we are now getting to get to the fun part where we get to look at, okay, what are the assets on the Oxford side that Veritone one can benefit from? What are the assets on the Veritone one side that
Oxford Road clients can benefit from? How do we put those together and make a super agency that is the greatest thing that this channel has ever seen? And the last thing I'll say is this, I think if we had gone the traditional route through traditional, uh, means of financing and didn't have a partner that believes so deeply in what we're doing like in Signia, you would see us
just probably become a feature on a generalist shop that may have gotten known, uh, that may just get under resource that instead we went the total opposite way and said, how do we get to a level of scale that you've really only seen, uh, on a handful of companies, uh, globally, uh, in these channels? How do you, how do you get to that type of scale and then some while maintaining the specialist focused and keeping your feet planted and all that we love and care about and try to
protect in this industry? That's what we're trying to do here with this combination and, and that's what in Signia, I think, was attracted to and believed in and was willing to put their money where their mouth is. Yeah. And in, in, in Signia, like, uh, agencies is, is not a new thing for them. Like that's actually, it seems like a lot of what they invest in are they acquire, correct? Absolutely. And I would say, um, you know, they have a solid history of, uh, of, of working with
agencies in their portfolio. And one of the common themes with their agencies, I think is a focus on outcome driven agencies. So, you know, we could get into a long philosophical discussion about branding, but in reality, um, you know, performance, there has to be results when you buy advertising. Their, their ads have a job to do and they believe in backing companies that want to see measurable
outputs as a result of their work. That's great. Um, this, it's so funny. Like I, I have the, the honor of being able to do laps around this entire industry and talk to everybody all the time. And a lot of times there's stories and stuff that it's coming up and, and I have a little bit of heads up on stuff. This for me kind of came out of the blue. Uh, I felt like, uh, it was great. We is now in West Coast. And so I definitely got the email at 5 a.m. when I was up early and couldn't
get back to sleep and then an email from Dan 10 minutes later, like, want to catch up soon. Uh, so like, this has been a really busy week. It's been really exciting here. But Connor, I mean, how quickly did this come together? I mean, Veritone one, it's, people read the headlines. You read it. If people didn't open the article, miss that it was included Oxford that Dan's going to be running it. And people like to jump to assumptions, right? Veritone one being sold. When was
this decided that that was going to happen? How quickly did it become that this specific relationship was the right one to pick? Yeah. Um, I think, you know, it's, it's been in the filings for Veritone for, you know, well over a year that that Veritone was looking to divest the non-sass asset, which is, is the agency Veritone one. So, you know, it's been well over a year. We've been talking to different folks, you know, strategic private equity groups of a variety of different, different
groups. Um, and, and it really wasn't until, you know, kind of recently that insignia came along. Um, and, and Dan was a, was a big part of the driving force with that and kind of molding this together. Um, and so, you know, it was pretty, it was in pretty short order from when we started
conversations with insignia. Um, but, you know, the agency was, you know, Veritone and Veritone have kind of been going in, you know, different options for a period of time that we all know, you can see the focus on recruitment and, you know, federal, you know, deals and things like that. So, um, you know, it's been something that we as, as an, as an agency have been looking forward to, um, just to kind of reignite some focus. Um, so I think, you know, it's, it's an exciting time for
the, for the folks that work at Veritone one. They're ready for a group that is, you know, laser focused on, on audio and, and creator-based media. Yeah, I mean, that's like, you know, Tom came over from medicine research two years ago to join the team and that was when people are like, why you're doing so much for podcasting over there. And his big thing was that was only part of his job. He couldn't focus on, you know, just podcasting the election. They had all the other things that
they did there. Veritone one being part of Veritone. There's plenty of times where I've worked with the Veritone one team and the Veritone team combined on AI stuff and all these interesting things and they were neat. This allows you guys to double down and focus on where you guys have been excelling work with another team that's been excelling on that kind of gets me into my next question
that like, both of you are incredibly skilled teams. Very well respected. Some of the largest spenders in podcasting now combined like, absolutely the largest agency focused on podcasting and adjacent imagery. That's great. There's some unique things about each of the companies. There's some overlap and I don't say overlap in a bad way. But like, if you guys kind of start with you, like talk to like, what's the strength of Veritone's bringing to the table? Dan, what's the strength
that Oxford? And then what's the things that you guys overlap on that you're going to be able to do more with or maybe things that need to be done away with it? Yeah. If you're cool, Connor, I want to talk about Veritone because I was so excited. So, you know, for me, there was a lot of confidentiality that we needed to honor in this process,
you know, dealing with a publicly traded company. But this is something that has been a personal dream of mine for a long time because for years, I felt that there is connected tissue between the organizations. We share a lot of relationships, a lot of values and a lot of respect. And, you know, what Connor has done, what Jess Robine has done, what the founding members of those teams who have since moved on to other things. These are fantastic people that have done
amazing work. I've known Zeus Palusas for 20 years and, you know, you can't find a more consummate professional and just a good, good person to be in partnership with. And so, I think we always, in many of us, really wanted to find more ways to team up long ago. So conversations had happened over the years. I saw an opportunity last year toward the end of the year where I thought, okay, we might be starting to get to time where this could be a real viable possibility.
And then it was about finding a bridge to make it work financially because it wasn't something we were in a position to be able to pull off through and signate where we were able to do that. Now, one of the things that is so attractive, so the first things first is just aligned values and competence. I mean, this is clearly, this is the world leader by volume in Veritone 1 in this
space. And so, for all those reasons, I think it made sense conceptually. Then when you get into the actual like goodie bag of capabilities, man, the tech stack that they've been able to develop, you know, we've been going our way, they've been going theirs, but they've put a lot more resources in given the scale of where that company was and the holding companies capabilities, right? So,
that's going to pull us all forward in really big ways very quickly. Additionally, you know, just one great example is, is we're all trying to figure out how do we even talk about video in this space and like, what is a podcast and when is this video based creator YouTube vlog? What do we call it? Right? Videos that we call it a podcast. Yeah, we call it a podcast and we put it out on it. That's what we call it. Yeah. And you can't get more podcasts than like the three of us
here, right? And yet still, I'm worried about a ring light and why it's so dark in my background, right? Because it's all kind of the same thing now. But what they've been able to do on the video based creator work and really scale that effectively, you know, I'll be honest, when Oxford Road started, we thought that was going to be part and parcel with podcasts and after the MCNs kind of went a little sideways. We backed away from it. We've come back in, but not even close to what they've
achieved. What Connor and the team have done in that space is unbelievable. And that's going to pull us years ahead in terms of capability. So I'm super excited about that. Yeah. And then I think just, you know, looking at the platform that Dan and the Oxford team have built with the Chief Audio Officer Summit. And as a competitor, you sit back and you're like, Oh, man, what's going on? What's going on there? And you kind of want to get involved, but you know, you want to keep
your distance too. And so I think Dan and I were talking about this is like through the process. We've competed and we've both grown, been successful businesses. And that's cool. But, you know, we're, I don't want to say we're trading dollars in some ways, but you know, kind of going after the same thing when you immediately free the headspace up of, okay, we are now focused. Like that is we are working together on this. And this is the foundation. Where can we set the
laser pointer? Where can we go now? How can we tackle blue chip brands? Hope with the challenges that still exist in measurement as a really united front. I mean, that's that's super exciting. I mean, Dan, there's a chief body officer summit in New York next week. We're bringing our clients there and ever, you know, it's all it's kind of working together. So I think in the spirit of this of this arrangement, that's a lot of the conversations we've had with the media community
this week has been this is a good thing. Like this is, you know, from from the tops down from a company like insignia and the investment community recognizing the opportunity that's here. And you said it right, doubling down on it. Being to having us, you know, execute and activate and really start meaningful leverage and knowledge based sharing to make this industry what we want it to be, right? I mean, that's a cool thing. We Dan, Dan and his team come from the same
relate, you know, relationship based. Let's get the most out of this media for brands, but do it in a way that helps creators in the process get the most for their work whilst while while doing right by the audiences. I mean, those are the three buckets that we've always tried to not mess with. And
I mean, just it's it's going to be fun. It's a good thing. Yeah, I I've always been impressed by both teams because both of you realize that the thing that we need to solve for is make any easier and better to spend in podcasting because then more creators here that do more interesting things that do better things for advertisers, both branding and performance. And so what's
exciting here is the combination like you guys were both large, right? And you'd throw your weight around in certain ways and we were starting to work on some things together to like let's build standards and all these things to get out there because when multiple companies are signing it, it makes a big deal. And we've been able to get some movement on these things. Like Dan, you're the Oxford clock that you guys are coming out, the perspective on those things. I my I love stuff
like that because there's really two outcomes. One is someone disagrees with you. You look at their data, you collaborate. Now there's a press release for a third name's added to it or it's generally directionally valuable for everybody to buy into it. Nobody disagrees with it. And we stop arguing about one thing. We move forward. We standardize something. You guys at the scale that you're at now. Like I'm excited to see holding companies in the space, but they're here bigger and named than
they are in spend. I'm excited to see some of the bigger agencies that have been bigger than podcasting pay attention. But again, bigger name than spend. You guys have been two of the biggest agencies in the space. And together you push progress individually, but combining it, sometimes those things stand out. When that number gets bigger, when you combine everything together,
when the size of your spend gets bigger, it makes a statement. And I think the cool part here is what I see is that there's an opportunity for small agencies to pop up because that's the truth. You guys are getting a bigger. There's going to be some aspects of it that that happens. And there's going to be a level to how low you can handle, but you'll be setting the trends for these people to follow and you'll be making room for more buyer center of the space. But also you'll be able
to set standards. And by setting those standards and not just having them proprietary, it's kind of a call to action everybody else. It makes it so that everybody's on the same page that we have more efficiency in buying less hours wasted, checking down, reporting because you can put your weight by in these things that help you. But they help your peers and they help the new brands come into the space and spend. We could not be in closer agreement with what you just said.
That is so important. And some of this is about like, look, we want to be, you know, we want to make sure we maintain a competitive edge. But that doesn't mean we don't also need to be collaborating to try to build the industry. We all want to work and get some of these stupid barriers out of the way. We need to get out of our own way as an industry, right? And so you totally nailed it. Now we're going to be able to concentrate a little bit more. It's a lot easier for Connor and I
to now sit down and go, okay, this is it's time for us to push back on this type of thing. And I think, you know, look, all of our partners on the publishing side are so vital. And, you know, everybody in the ecosystem, I mean, sounds profitable as a really critical part of the ecosystem, right? But brands haven't really had a collective voice. And they're the ones paying everybody's bills. They should be at the top of the food chain. And yet I feel like their collective voice
has not been heard. And so this gives us a chance to platform them in a way and really be a conduit for their interests. So there's a seat at the table. Because otherwise, you really only get one side is platforms that are going to be deciding how this industry works. And that doesn't necessarily unlock things that they really want. Yeah. They're not getting that seat at the table and that perspective from the brand. So you're, you're totally reading it. And I think that there's the
obvious synergies and economies of scale and things like that. But truly for the sake of the industry, it's so important. And as somebody that, you know, in Connor too, like we've devoted our careers to this, we want to see this place. Right. And flourish. We were doing this when it no,
but, you know, before there was cereal. And before anybody knew what a podcast was. And we want to see this thing go all the way while keeping the best parts about it and not becoming just a unasked car of, you know, messages that nobody can even pay attention to. I, I resident with that so much. I mean, I think I always say that the people that really care about the space and are working hard for it could make so much more money and work so, so,
so many fewer hours in literally any other industry. Like the people who are here actually care about it. And as we continue to grow, it's like the companies there at the top that can like mess around in the space, disrupt it and change it. Very few. And a lot of them aren't like bigger than podcasting, like even Google's presence here. It's kind of dip and in. And it's kind of interrupting things. But they're not just in and dipping out. Yeah. They're not here. They're not making those
changes. We're almost hitting a point where podcasting is like hard to crush completely. Our growth is small and steady. But for a lot of us to really figure that out, really cultivated and, and focus on it, that's great. It's great year over year earnings. It's great opportunity to drive a medium that many of us are never going to have a chance to influence another medium like this. So it's, I love that you guys see it as helping creators, helping brands that connection there.
Should we expect to see more consolidation? I mean, in general or agencies like, is this something a trend that you think we'll see in greater advertising and podcasting? I think anytime we do something that's innovative, I usually see somebody doing something similar later. And so I wouldn't be surprised, you know, we're going to keep our our heads in the game, you know, just working on getting this this integration right over time as the time is right. But
we're taking our time so that we can do it properly. And so from our perspective, we're open, but we are squarely dedicated to the task at hand. And that's the convergence of these two companies over time successfully for all clients. But for the rest of the market, yeah, I'm sure there'll be some some people thinking differently about their choices. And, you know, wondering how do
they position around this type of force now that it exists? I would expect that. Yeah. And you mentioned timeline a little bit and that you guys are like, you have a little bit of leeway on there. What's the rough outline? Like, is it is it really as needed? Or is there a drop dead date when it becomes one company? We don't have a drop dead date because I think we are aligned through all stakeholders in this deal. Everybody puts, we all bend the need of the client, the clients,
the clients, the work, the work, the work. That's number one. Now the question is how how quickly can we add more value to that work before it takes away value and distraction is our enemy right now. So we really, you know, while it's great for me, you know, to be here doing this, there's a lot of people that are really just doing the same thing they were doing a week ago and
they've got their head down doing the job. And so it's, I think given the fact of where we are in the year, we want to be extra precious about the planning process for 2025, but know that, you know, myself, Connor, a handful of other folks are deeply already getting busy trying to figure out, okay, what do we think? You know, this looks like Q2, Q3, Q4. We're not committing to anything yet, but we're starting to map that out to figure out. As soon as we can, but within the confines of,
you know, the realities we're working in. That's a great goal and it's exciting that you're not pressured into moving faster than you need. I'm telling you, we just got a really good partnership going here. And yeah, that's, I guess the last question I want to end with, I mean, I can, I, I look at this from the positive, I look at the opportunity for, for what you guys do to push into bigger spaces, have bigger conversations, get the attention to bigger brands, to signal to
people that more money can and should be spent in podcasting, to encourage smaller companies to pop up and, and, and realize that there's tons of opportunity and they're going to be able to, in your wake, take on some of those smaller things, grow some of the smaller accounts, grow this industry, the area we haven't really touched on as the publishers. The biggest fear publishers have in a consolidation like this is that the combined power might be used to negotiate rates lower or,
you know, pressure like that, that you might evaluate that wouldn't combine. You're spending too much of a one company. Sure. You guys are very brand focused and I've always known that and I don't have a lot of these fears personally, but I figure we can use this as an opportunity. Like, what would you say to a publisher that might be worrying and kind of looking at worst case scenario? I would take this the other way. I think all the conversations I've had this week are that we,
look, we are an audio agency, right? We, we don't ever say to a publisher, hey, sorry, you guys missed out on the buy for 25 because we decided to go in a different direction, you know, in terms of digital or something like that. So we've always been locked step with our media partners in terms of,
you know, like we don't exist without them. And that's that's the reality. And we've always looked at ourselves as an agency and Oxford the same way is we're here, you know, but below and our clients are here and our media partners are here and we do not exist without either of those relationships. And so we're joined at the hip to make to make this work. And if if it goes too far and creators
aren't monetizing, then it go our business starts to go away. And that was, you know, one of the things that came out of 2023, which I was one of the positives was just a getting down to like brass tax with networks again and saying, hey, we've kind of been pushing too far down this other road. Let's take it back to what got us here. Yeah, it's about how to help your your part your, you know, media partners make money. And so I think that that was one of the fun parts of 23 was kind of just
like rolling the sleeves up again and ideating with our media partners. So I think our relationships are, you know, these are friends, right? These are people that we care about and we want to see succeed just as much as anything. And that I mean, that's a law ball that I like to push for on these things because like people don't, the people who don't get to spend time with you guys kind of miss this part, right? Like it's not like someone stops shopping at your store and you
never see them again. Like that's what publishers and people not connected to you guys sometimes thing. It is a partnership because sometimes they're going to come to you and be like, hey, I need help. I need to show monetize. We've done right with you by everything else. I need to show that there's support for it. And sometimes when you can, you guys back it. And the same thing, you can say, hey, we're really over on underperforming on this campaign. We got a lot of problems. We
need like a, we'll home run from somebody and we need it to be cheap. When you can go both ways on that, when people can ask of each other as partnership, I like, this is a very small community. I can think of maybe less than five people that are like on the outskirts of it. Everybody else is welcomed in. Everybody else is partly like it's a very strong partnership industry. So that's really what I wanted to get you to highlight and you nailed it. I mean, that's, this is, I don't see
this as being a negative. I understand why people might be concerned. But now there's two companies you can go talk to to solve that problem. Like if you haven't yet spoken to the teams at Oxford or to Veritas one, please reach out to them. They have time. They want to hear for more people. And when you think about it, Brian, it's like when you take a minute, like obviously I've been
running so hard, we take a minute, it seems like a logical next step. Like when you sit back, like, okay, that makes a ton of sense to, you know, to be doing this. Well, I mean, I think you guys really nailed the points. The relationships come first. They should still sharpen their pencils. However, you know, look at the end of the day, I would, I came from the publisher side, right? I was in sales for a clear channel when it was clear channel.
And we should all be serving in service of the brands. We work for the advertisers. And so whether you're an intermediary or whether you're a creator or a publisher, as long as we're trying to figure out how to get advertisers, what they need and meet their objectives and help them grow their business, then, you know, we're, you know, that should be the tie that binds us all. That's all I would say. I agree. I'm excited to see what's next. I'm excited to hear more about
the chief audio officer summit that's happening soon. And all of the great things going for it, especially as you guys continue to merge business, the new things that you dig into in the areas you can push us into that's bigger and better. So honestly, thank you guys. And to just echo what Dan said, the exciting part about this is the opportunity for brands to have a bigger voice, whether through this combined agency or just by you guys saying that brands should have a bigger
voice as a large entity, making space for it. Because as Connor and I saw at the IAB audio leadership summit last week, there were very few buyers there and it was very hard for the buyers to get a word in. And sometimes when the buyer said, I want exactly this, sometimes the publisher said, no, you don't. And it was very uncomfortable. And so now being in a situation where we can challenge that and we can have that conversation with just the buyers, like they do in some other industries
that we've kind of fallen short on in our industry because it's tough. It's tough to get their attention in time. Now with the combined effort here, I'm excited to see that more front and center so that we can all react to it. We can all listen and we can all grow this space. So congratulations, guys. I'm sure this is the first of many conversations we're going to have like this over the next year or two, as you guys continue to build up into the next phase of this. Thanks, Brian. And thanks
for everything you continue to do with Tom and the team. It sounds profitable. We're all, we're all fighting the good fight here. And so thanks for everything you bring to the table here. Thank you so much for joining sounds profitable and the media roundtable for today's podcast. This is brought to you by Oxford Road where we want you to succeed in audio and to use your
influence for good as members of the marketing community. We have the power to advance voices that don't just entertain but edify to build bridges across differences and preserve fair minded discussion around the most important topics of our age. If you're a marketer and you're looking to align your brand values with extraordinary business outcomes, reach out to our agency, Oxford Road by going to Oxford Road dot com and subscribe to our weekly newsletter,
the influencer. By the way, you can still reach out to Veritone 1 dot com. And you will be in good hands as we bring these two organizations together over time. We would love to hear from you. If you have any feedback or suggestions, don't hesitate to reach out info at media roundtable dot com. Listen to our sister podcast add in fun item that is all about creative in the audio space. And a special thank you to our guests today, Brian Barletta and the team at Sounds Profitable and
all the work they do to move this industry forward. I want to say thank you to my new partner, Connor Doyle at Veritone 1, the whole team at Veritone 1, the Veritone corporate, Veritone Inc. We want to thank everybody who helped make this opportunity possible so we haven't have something to talk to you about today. That's this exciting and this consequential for
our industry. I also want to thank insignia capital group. It is insignia who made this truly possible and we are grateful for the faith that they've put into both of these teams and all of these people. Haley Bianca Kyle Ezra Mary Jane Everett Neal and the team at Sharp Penn Media. In addition to the team of podcast one, we thank you as well because it takes a village to make these things work and as always, influence responsibly.