Sounds Profitable - podcast cover

Sounds Profitable

Bryan Barlettawww.spreaker.com
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episodes

Amazon's Audio Generator, DoubleVerify ✔️ Spotify Video Ads, & More

Here's what you need to know for this week in the business of podcasting: audio is popular in Germany, Spotify video ads get verified, and Amazon launches generated ads. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 21, 20244 minEp. 439

Kids & Family Ad Opportunity, Music Debuted on Podcast, & More

Here's what you need to know for this week in the business of podcasting: a look at video and audio-focused podcast audiences, opportunities in Kids and Family, and podcasting grows up. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 18, 20249 minEp. 438

Spotify 💸 Audiobook Publishers, Podcast Protests Airline, & More

Here's what you need to know for this week in the business of podcasting: audiobook growth, This American Life gets premium, and Southwest under pressure. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 17, 20246 minEp. 437

Podcast Debuts 🎵 Single, YouTube on RSS, & More

Here's what you need to know for this week in the business of podcasting: the first single debuted on a podcast, more "Questions To...", and breaking into the Gen Z sphere. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 16, 20244 minEp. 436

Audio and Video Podcast Consumers in 2024, Part One

The first of a two-part exploration of how audio-first and video-first podcast audiences consume their favorite content. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com.

Oct 16, 20249 minEp. 435

Kids & Family Ad Opportunity, Podcasting's a Maturing Industry, & More

Here's what you need to know for this week in the business of podcasting: podcasting grows up, kids and family opportunities for advertisers, and Spotify expands its audiobook reach. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 15, 20244 minEp. 434

Podcast Audience Interia, A Podcasting Election, & More

Here's what you need to know for this week in the business of podcasting: Wondery moves to merch, candidates go on a podcast tour, and why we need to promote podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 11, 20248 minEp. 433

Podcasting's Inertia Problem, Wondery x Spencers, & More

Here's what you need to know for this week in the business of podcasting: a call to promote podcasting, presidential candidates take on podcasts, and a new Wondery collab. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 10, 20243 minEp. 432

Influencers Focus Live Events, Podcast Ad Size Matters, & More

Here's what you need to know for this week in the business of podcasting: influencer relationships in athletes, more dispatches from Advertising Week, and podcasters on tour. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 09, 20244 minEp. 430

Inertia Is The Enemy of Podcasting

A significant amount of people simply stop listening to podcasts once they finish the show they’re listening to. Tom Webster talks about what can be done to rectify this. Written by Tom Webster Narrated by Gavin Gaddis Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Oct 09, 20248 minEp. 430

Walmart's Podcasting Insights, Audible en España, & More

Here's what you need to know for this week in the business of podcasting: more coverage of the presidential podcast tour, Audible's Spanish anniversary, and how Walmart is utilizing podcasting. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 08, 20244 minEp. 429

Presidential Podcasting Tour, Wondery Launching Toy Line, & More

Here's what you need to know for this week in the business of podcasting: presidential candidates take the mic, the story of SmartLess, and news from Advertising Week NYC. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 07, 20245 minEp. 428

Chartable Replacements, Podcasting @ Advertising Week, & More

Here's what you need to know for this week in the business of podcasting: what Liquid Death can teach podcasting, podcasting’s coming to Advertising Week, and updates to Apple Podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Oct 04, 20249 minEp. 427

Podcasting Like Liquid Death, Transcript Upgrade @ Apple, & More

Here's what you need to know for this week in the business of podcasting: why audio-only should stay special, can't-miss panels at ad week, an update to Apple transcripts. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 03, 20244 minEp. 426

Podcasting 🔜 Advertising Week NYC, Ad Tolerance Rising, & More

Here's what you need to know for this week in the business of podcasting: podcasting gears up for advertising week, why election season shouldn't put off brands, and how brands are using podcasts to network. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 02, 20246 minEp. 425

19.2 Ounces of Podcasting Wisdom

What Liquid Death capitulating to produce a 12oz version after building their brand on 19.2oz can teach podcasting. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Oct 02, 20248 minEp. 424

Can't Skip YouTube, Spotify Pod Fan Study, & More

Here's what you need to know for this week in the business of podcasting: Apple Podcasts' new "Series" feature, why YouTube ads are getting unskippable, and new requirements from Nielsen. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Oct 01, 20244 minEp. 423

Chartable to Close, NYT Teases VP Podcast Appearance, & More

Here's what you need to know for this week in the business of podcasting: Chartable to sunset, how the news business can stay sustainable, and what demographic brands are missing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 30, 20245 minEp. 422

FTC Data Privacy Concerns, Podcasting’s Next 20m Listeners, & More

Here's what you need to know for this week in the business of podcasting: connecting with potential listeners, video podcasting goes talk show, and Meta AI spells trouble for advertisers. Find links to every article mentioned and the full write-up here on Sounds Profitable....

Sep 27, 202410 minEp. 421

Podcasting's Next 20m Listeners, Spotify Syncs Feeds, & More

Here's what you need to know for this week in the business of podcasting: the potential of the Persuadables, Spotify's new synced feeds feature, and fintech taps influencers and more for ad campaigns. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 26, 20244 minEp. 420

Meta Ad Bugs, Paramount Announces Layoffs, & More

Here's what you need to know for this week in the business of podcasting: layoffs at Paramount audio, new features on YouTube, and optimizing the news with AdExchanger. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 25, 20245 minEp. 419

Australia's 2m Daily Listeners, NYT Launches Podcast Tier, & More

Here's what you need to know for this week in the business of podcasting: the top movers and shakers in podcast advertising, paywalled back catalogues at NYT podcasts, and more outlets shift their strategies. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 24, 20244 minEp. 418

FTC on Privacy, Spotify Reaffirms Extremist Content Policy, & More

Here's what you need to know for this week in the business of podcasting: FTC takes on privacy practices, working to stop violent content online, and the second wave of podcasting's deals. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 23, 20246 minEp. 417

Women’s Sports 🔊 Revolution, Voters Trust Podcasts, & More

Here's what you need to know for this week in the business of podcasting: amplifying women in podcasting, what registered voters are listening to, and how the olympics shook out for broadcasters. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 20, 20248 minEp. 416

Refocusing Podcasting for Women, YouTube's Launching Hype, & More

Here's what you need to know for this week in the business of podcasting: women in podcasting, the sports revolution coming to audio, and YouTube's new Hype feature. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 19, 20245 minEp. 415

FAST Fill Rates, Podcast Habits of Registered Voters & More

Here's what you need to know for this week in the business of podcasting: the listening habits of registered voters, an ad-tech antitrust lawsuit may hurt YouTube, and the future of TV briefing. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 18, 20244 minEp. 414

Reversing the Algorithm for Women in Podcasting

Most top podcast charts skew heavily male, and the average podcast audience is backsliding in comparison to the population. How do we fix this? Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable: Narrated Articles is a production of Sounds Profitable . For more information, visit soundsprofitable.com....

Sep 18, 202410 minEp. 413

Coca-Cola on Open Web, International Brands on Podcasts, & More

Here's what you need to know for this week in the business of podcasting: Coca-Cola takes a stance on the open web, international advertising in Australia, and CEOs' favorite podcasts. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 17, 20243 minEp. 412

BBC Renews Podcast Strategy, Spotify Focusing Video, & More

Here's what you need to know for this week in the business of podcasting: ad load during elections, BBC Sounds serves up the best, and Spotify continues to move to video. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 16, 20244 minEp. 411

Elections Influencing Influencers, Women's Sports a Slam Dunk, & More

Here's what you need to know for this week in the business of podcasting: how elections are doing the influencing, an IP switch, and why women's sports is continuing to rise. Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sep 13, 20247 minEp. 410