This is The Download from Sounds Profitable, your daily source for the essential news of the business of podcasting brought to you by Speaker from I Heart, I'm Gavin Gattis. Here's what you need to know for today Wednesday, October 16. Before we get into our first story, a quick heads-up panel submissions are now open for podcast show London. Sounds Profitable's proud to announce we'll be hosting a private event the evening before for our partners more details to follow.
Now for our first one, Questions 2, YouTube Sandy Wilhelm. The POD News Interview Series Questions 2 continues on with Sandy Wilhelm, UK Head of Podcasts and News YouTube Partnerships. Similarly to last week's interview with a Spotify representative, James Kridlein, asked Wilhelm how important RSS is to YouTube. She says it's important simplifying delivery of podcast content onto the platform.
While there is no formal product feature announced that will allow YouTube hosted podcasts to distribute out of the YouTube ecosystem via RSS, she says it's not impossible. Next up, first listen the exclusive debut of Can't Stop Talking. Yesterday British rock band The Struts debuted their latest single Can't Stop Talking via an episode of their podcast The Struts Life, produced by Pantheon Media.
According to POD News reporting, this is the first time a major label artist has debuted a track via a podcast. As Tom Webster wrote back in March, licensed music is one of the areas podcasting has where there is a clear audience waiting to be served, but labels have yet to buckle down and figure out viable methods of broadcasting music akin to YouTube's burgeoning music scene. Bands like The Struts debuting entire singles on podcasts is a step forward towards that future.
Next up the ticking time bomb beneath the CTV advertising boom. New data from Omdea predicts global CTV that's connected television ad revenues among the bigger companies for streaming hardware and players will more than double over the next five years. Good news for Roku who despite being one of the biggest names in the industry has experienced declining revenue growth and profitability.
One plan to turn this around involves a partnership with the trade desk to increase demand and fix their around 50% fill rate. As third party data continues to decline in value, CTV companies like Roku will need more ways to get audiences in front of their increased demand. Podcasts could be the answer with lean in audiences ready for a rewatch podcast to be the next reason they watched through a completed show on streaming.
And finally, how NFL and WebTune cracked marketer's most elusive target, Gen Z. Last week at advertising week New York one question on everyone's mind was how to connect with Gen Z who according to the article spend more per capita than any other generation. Fans like the NFL and WebTune have achieved this by tapping into strong fandom culture many Gen Z'ers are a part of.
83% of WebTunes users are Gen Z and young sports fans reportedly engage with their favorite games and teams across multiple platforms. Said VP of Growth audiences at NFL Sarah Bishop quote, we're constantly looking for ways we can future proof our business and reach the next generation of fan and quote podcasting's personal nature takes direct advantage of fandom connection from host creating shared
community around a particular show to the strong presence of fiction podcast fans on sites like Tumblr and X. As for the rest of the news Magellan AI has updated his creative analyzer tool, Steve Pratt author of Urnet partner with jar audio for a Q&A webinar tomorrow. Inside radio explores the developing technology powering podcasting number eight and game loft for brands have partnered to create gamified ad experiences.
Pina has announced a new season of grim, grim or grimaced featuring spooky stories for young listeners and the verge has kicked off a series of articles and videos focusing on technology developed in 2004, which includes an hour long deep dive into the world of podcasting. Be sure to check out the links to every article mentioned right in your podcast listening app or it sounds profitable.com where you can also subscribe to the newsletter version.
The download is written and produced by Newton Shaddlecottting myself, Brian Barletta and Tom Webster. This episode is hosted on speaker. For sounds profitable, I'm Gavin Gattis, download us again tomorrow.