Here's what you need to know for today in the business of podcasting: Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts Lack of representation in ads causes disengagement in majority of UK audience Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences Global signs exclusive podcast distribution and licensing deal with iHeartMedia...
Nov 15, 2023•5 min•Ep. 202
Here's what you need to know for today in the business of podcasting: 2023 Podcast Trends Report from Megaphone and Spotify Less Is More: Reduce Audio Ad Copy Word Count And Improve Effectiveness, According To Colourtext’s Jason Brownlee by Pierre Bouvard You Can Now Easily Save Songs to Spotify From TikTok With a Simple Tap How Agencies are Adapting to Marketers’ Increased Focus on the Creator Economy by Aleda Stam and Brian Bonilla As for the rest of the news… Advertisers are finding broken li...
Nov 14, 2023•5 min•Ep. 201
Here's what you need to know for today in the business of podcasting: Spoken word audio report (NPR / Edison Research): Record high consumption; podcast share growing; AM/FM unbeatable in the car by Brad Hill As the strikes end and Hollywood gets back to business, what happens next for advertisers and ad buyers? by Kristina Monllos Americans to brands: look inward before weighing in on politics by Alyssa Meyers How I got 10x YouTube subscribers by adding video to my podcast by Ashley Hamer …as f...
Nov 13, 2023•6 min•Ep. 200
Here's what you need to know from this week in the business of podcasting: Study Looks into Podcast Listener’s Consumer Verticals Super Bowl 54 Ad Space is Hot, As Are Sports Podcasts ebiquity: 60% of Brands to Increase 2024 Ad Budgets Q3 Podcast Earnings RoundupQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time: Making The Case for Podcasting by Tom Webster. Tom tackles the ever-present problem of making an appealing pitch for po...
Nov 10, 2023•7 min•Ep. 199
Here's what you need to know for today in the business of podcasting: SiriusXM Lowers Price, Reboots to Take on Streaming Music Rivals With “Human-Curated” Focus by Alex Weprin Media Briefing: In 2024, publishers and buyers say events and niche media will win ad dollars over scale by Kayleigh Barber Podcasters Can Better Connect to Their Audiences With the Insights From Our Latest Fan Study …as for the rest of the news: Veritone has posted their Q3 results , and Insider breaks down the differenc...
Nov 09, 2023•4 min•Ep. 198
Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S. Branding Investment in Podcasting Doubles, Magnifying Focus on Brand Lift Sixty percent of major brands plan to increase their ad budgets in 2024, new research shows Twilight of the brands by Brian Morrissey...
Nov 08, 2023•6 min•Ep. 197
Tom Webster tackles the ever-present problem of making an appealing pitch for podcasts to non-listeners. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .Summary
Nov 08, 2023•12 min•Ep. 196
Here's what you need to know for today in the business of podcasting: What types of podcast listeners are which types of consumers? By Brad Hill Acast’s US bet pays off with 55% net sales growth in North America by Reem Makari Consumer attention and ad spend are mismatched. Where does that leave advertisers? By Sara Lebow The Top 50 Podcasts in the U.S. Q3 2023 from Edison Podcast Metrics Brands Still Test Interactive Voice Ads Years After Launch by Stephen Lepitak …as for the rest of the news: ...
Nov 07, 2023•5 min•Ep. 195
Here's what you need to know for today in the business of podcasting: CBS is ‘virtually sold out’ of ad slots for Super Bowl 58 by Alyssa Meyers Adaptive Podcasting - open source release from BBC Research & Development? LeVar Burton Wants to Be Heard by Laurel Graeber …as for the rest of the news: Attention vendors are trying to bring measurement tools currently available in other fields (like podcasting) to YouTube , and continuing the theme of major news sources covering podcasts: a recent...
Nov 06, 2023•4 min•Ep. 194
Here's what you need to know from this week in the business of podcasting: Amazon launches interactive audio ads Consumer Shopping Habits Forecast 2019 Numbers Marketers to spend holiday budgets (mostly) in November The Implications of Spotify’s Audiobook Revamp Quick Hits Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari. As announced in Bryan Barletta’s article on Wednesday, Sounds Profitable has partnered with branded podcast production compa...
Nov 03, 2023•6 min•Ep. 193
Here's what you need to know for today in the business of podcasting: Sounds Profitable launches branded podcast directory in partnership with Lower Street by Reem Makari Marketers to spend most of holiday budgets in November: report by Alyssa Meyers IP addresses may not be the post-cookie data solution adtech wanted by Ryan Barwick …as for the rest of the news: Forrester Research finds CMOs are far less dour about Q4 than they were last year , Audioboom celebrates breaking one billion advertisi...
Nov 02, 2023•4 min•Ep. 192
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [ Source ]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [ Source ]BBC Sounds Quarter 3 2023 [ Source ]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [ Source ]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressi...
Nov 01, 2023•5 min•Ep. 191
How big is the branded audio space? What’s the best way to find the top production companies, the brands they represent, and what categories are gaining the most traction in the branded podcast space? Brands in Audio. Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Nov 01, 2023•7 min•Ep. 190
Here's what you need to know for today in the business of podcasting: Gen Zers can recognize brands based solely on ‘sonic memes,’ report says by Alyssa Meyers Are my podcast downloads declining because of iOS 17? by Dan Misener The Smartest Decision Spotify Has Made In Years by Eric Nuzum For all its gains, podcasting still in early catch-up (IAB part 2) by Brad Hill As for the rest of the news… Digiday covers why Cirque du Soleil is leaning into influencer marketing (including a branded podcas...
Oct 31, 2023•6 min•Ep. 189
Here's what you need to know for today in the business of podcasting: Amazon launches interactive audio ads on both ad-supported Amazon Music and Amazon Publisher Direct on Alexa in the U.S. [ Source ]Consumers are celebrating (and shopping for) the holidays like its 2019 by Alyssa Meyers [ Source ]Ad-tech firms and political agencies prepare for another year of spending heavily on CTV by Marty Swant [ Source ]The JAR Audio Podcast Landscape featuring Sounds Profitable Research by Roger Nairn an...
Oct 30, 2023•4 min•Ep. 188
Here's what you need to know for this week in the business of podcasting: Less is More: ARM’s Podcast Ad Break Study Brand Safety, Programmatic Growth, and DAI Dominance in IAB Report Wondery Podcasts to Air on CTV Channels Netflix Lightens Ad Load Quick Hits: How Branded Podcasts Might Be One Key To New Listeners by Tom Webster . The potential reach for podcasts about favorite brands is about 106 million Americans 18+, according to The Power of Brands in Podcasts: A Podcast Landscape Study. Goo...
Oct 27, 2023•7 min•Ep. 187
Here's what you need to know for today in the business of podcasting: What is the Optimal Number of Ads in an Audio Ad Break? by Lisa Prentis JacobsU.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for GrowthYouTube Culture & Trends Report 2023…as for the rest of the news: -AdExchanger shares what they overheard at the Prebid Summit , MarketingBrew shares what they overheard at Advertising Week , and Maria Novikova shares her top ten podcasts to stay abreast of ne...
Oct 26, 2023•4 min•Ep. 186
Here's what you need to know for today in the business of podcasting: Mobile phones are the most popular devices used to shop, report says by Alyssa Meyers How brands can engage with the next generation of sports fans by Alyssa Meyers In pursuit of profit, Spotify looks to AI rather than original content for its podcasting future by Ariel Shapiro Sound To Screen: How To Shoot Video That Doesn’t Suck by Steven Goldstein …as for the rest of the news… next Monday Jessica Alpert of Roccoco Punch is ...
Oct 25, 2023•9 min•Ep. 185
This week, Tom Webster takes a look at Brand Fans, and how branded podcasts could actually grow the overall audience for podcasting. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Oct 25, 2023•9 min•Ep. 184
Here's what you need to know for today in the business of podcasting: Wondery launches three podcast FAST channels on Amazon Freevee by Sara Guaglione [ Source ]DTC Brands Experiment with Programmatic Podcast Ads but Find Mixed Results by Phoebe Bain [ Source ]Here’s how our top podcasts of the year get listeners to stay by Karen Burgess [ Source ]McDonald’s jingle, 20 years later by Alyssa Meyers [ Source ]As for the rest of the news… Spotify’s Q3 earnings show a surprise operating profit , and...
Oct 24, 2023•5 min•Ep. 183
Here's what you need to know for today in the business of podcasting: Apple considers selling more podcast ads by Ashley Carman Netflix’s Answer To Subscriber Churn? Fewer Ads by Alyssa Boyle The 25-year-old media planner and the screenshot industrial complex by Brian Morrissey How major podcast players are moving ‘beyond’ audio formats by Ella Sagar CTV Ad Targeting Is Getting More Advanced – But Data Quality Is Not by Alyssa Boyle...
Oct 23, 2023•6 min•Ep. 182
Here's what you need to know for this week in the business of podcasting: The Power of Brands in Podcasts, A Podcast Landscape Study Spotify’s Dave Byrne on brand safety, suitability measures. Study: listener prefer relevant podcast ads, more forgiving than with music. YouTube RSS Integration and Advertising Quick Hits: Confused About Video? The Listeners Aren’t! by Tom Webster. While the question “what is a podcast” can lead to complicated responses from podcasters, respondents to The Podcast L...
Oct 20, 2023•9 min•Ep. 181
Here's what you need to know for today in the business of podcasting: Confused About Video? The Listeners Aren’t! by Tom Webster Meet the Millennials Publishers pitch their methods for growing and engaging audiences to marketers by Sara Guaglione TV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle …as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for...
Oct 19, 2023•5 min•Ep. 180
Here's what you need to know for today in the business of podcasting: Streaming-Powered Tools Coming to Spotify [ Source ]ARN takeover bid for SCA by Chris Pash [ Source ]Dave Byrne on Spotify’s “Sensitive Topics” Tech [ Source ]Why publishers are the new brand ambassadors by Kayleigh Barber [ Source ]…as for the rest of the news: a new AdExchanger Talks episode pleads with brands not to add terms like ‘Israel’ and ‘Hamas’ to keyword blocklists , and a new 30 second Allstate ad stresses ‘there’s...
Oct 18, 2023•5 min•Ep. 179
While the podcast industry frequently debates what qualifies ‘a podcast’, data from The Podcast Landscape shows podcast listeners have a pretty consistent idea. Tom Webster breaks down that data and what it can mean for YouTube as the biggest place for podcast discovery. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Oct 18, 2023•8 min•Ep. 178
Here's what you need to know for today in the business of podcasting:YouTube Podcasts in the UK and The Youtube Advertising Conundrum by Adam Bowie [ Source ]Some Black-owned publications push back on MFA reform amid declining traffic by Kayleigh Barber and Sara Guaglione [ Source ]Why the time is now for agencies to establish a B2B arm by Jason Pollock [ Source ]…as for the rest of the news: YouTube launches new AI-powered tool to target popular videos related to specific cultural moments , and...
Oct 17, 2023•5 min•Ep. 177
Audio ads can be effective, but only if they’re not disruptive: report. By Alyssa Meyers [ Source ]“Without margin, there is no mission” by Ariel Shapiro [ Source ] What does the narrowing range of streaming service CPMs mean for advertisers? By Paul Verna [ Source ]YouTube passes Netflix as top video source for teens by Kif Leswing [ Source ]Brands are taking notice of Gen Alpha by Jasmine Sheena [ Source ]...
Oct 16, 2023•6 min•Ep. 176
Here's what you need to know for this week in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric How Spreaker Detects Outliers The Latino Podcast Listener Report 2023 Breaking down Canada’s new podcast platform registration form. Quick Hits: Nearly Half of Data Use for Ad Targeting is Wrong by Jack Neff. A reminder to those in the podcast space to work with partners that are meticulous in both their accuracy and purging what they find to be inaccurate. ...
Oct 13, 2023•8 min•Ep. 175
Here's what you need to know for today in the business of podcasting: Joint Statement on the Continued Integrity of the Download Metric by Bryan Barletta Keep Calm and Detect Outliers The bots have come for podcasts by Max Tani Ad-free viewing is getting more expensive by Kelsey Sutton As for the rest of the news… the IAB has released a podcasting buyer-seller checklist , Marketing Architects CEO Angela Voss breaks down why CTV isn’t working for performance marketers , and to round this out we h...
Oct 12, 2023•5 min•Ep. 174
Here's what you need to know for today in the business of podcasting: Nearly Half the Data Used for Ad Targeting is Wrong by Jack Neff Hispanic Audience Measurement Requires Nuance. We’re Still Using Blunt Instruments by Hana Yoo TV and film producers prepare for potential post-strike production logjam by Tim Peterson …as for the rest of the news: Signal Hill Insights Paul Riismandel shows how one can measure streaming audio alongside podcasts , Acast’s Megan Davis writes about the company embra...
Oct 11, 2023•4 min•Ep. 173
