Bigger 2024 Ad Budgets, Podcasting's Branding Boom, Spotify's Growing Library
Nov 08, 2023•6 min•Ep. 197
Episode description
Here's what you need to know for today in the business of podcasting: 200,000+ Audiobooks Are Now Available to Spotify Premium Listeners in the U.S.Branding Investment in Podcasting Doubles, Magnifying Focus on Brand LiftSixty percent of major brands plan to increase their ad budgets in 2024, new research showsTwilight of the brands by Brian Morrissey
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