Here's what you need to know for today in the business of podcasting. The Latino Podcast Listener Report 2023 Advertisers will spend $84 billion on ad fraud this year: report by Ryan Barwick Hot Pod: Breaking down Canada’s new podcast platform registration form Measurement issues still plague the business, but agencies hope their solutions help marketers by Antoinette Siu and Marty Swant As for the rest of the news… YouTube has launched podcast functionality for YouTube Music in the UK , Rooster...
Oct 10, 2023•5 min•Ep. 172
Here's what you need to know for this week in the business of podcasting: Dentsu, GumGum, Iris.tv build video keyword targeting capability Advertising Campaigns for Hispanic Audiences Outside October Acast and Henkel . Adweek. YouTube’s Current (and Potential Future) Place in Podcasting Quick Hits: Why Branded Content Could Be Bigger Than You Think by Tom Webster . In this week’s Sounds Profitable newsletter, Tom takes a look at the potential for brands and podcasts, and how data shows they have...
Oct 06, 2023•8 min•Ep. 171
Here's what you need to know for today in the business of podcasting: Why Branded Content Could Be Bigger Than You Think by Tom Webster With New Ads Targeting Black And Latino Voters, Biden Campaign Sees Radio As 'Trusted Messengers.' Podcast ads on Amazon DSP will now offer Amazon Audiences to self-service advertisers in the UK Social media traffic to top news sites craters by Sara Fischer …as for the rest of the news: the Google antitrust case heats up as the DoJ accuses them of illegally incr...
Oct 05, 2023•5 min•Ep. 170
Here's what you need to know for today in the business of podcasting: Brands Are Slowly Going Always-On With Hispanic Audiences by Catherine Perloff https://www-adweek-com.cdn.ampproject.org/c/s/www.adweek.com/media/brands-always-on-hispanic-audiences/amp/Rising podcast ad rates break 3-month trend in September by Brad Hill https://rainnews.com/advertisecast-podcast-ad-rates-september-2023/Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign https://s...
Oct 04, 2023•5 min•Ep. 169
Tom Webster takes a look at the potential for brands and podcasts, and how data shows they have even more room to grow. Written by Tom Webster Edited by Bryan Barletta Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Oct 04, 2023•9 min•Ep. 168
Here's what you need to know for today in the business of podcasting:Streaming video, music among Gen Z’s most popular media activities by Sara Lebow https://www.insiderintelligence.com/content/streaming-video-music-among-gen-z-s-most-popular-media-activitiesFree Podcast Program Coming to Classrooms with TinkerClass. http://tinkercast.com/press-release/Profiting from Hate: Platforms’ Ad Placement Problem https://www.adl.org/resources/blog/profiting-hate-platforms-ad-placement-problemWNYC Parent ...
Oct 03, 2023•5 min•Ep. 167
Here's what you need to know for today in the business of podcasting: DENTSU BRINGS KEYWORD BUYING TO CONNECTED TV TO IMPROVE BRAND SAFETY AND TARGETING by Jack Neff https://adage.com/article/media/dentsu-brings-keyword-buying-connected-tv-improve-brand-safety-and-targeting/2519186 Amazon Music launches Podcast Previews in several global markets by Reem Makari https://www.podpod.com/article/1839177/amazon-music-launches-podcast-previews-several-global-markets ACA study reveals the three factors ...
Oct 02, 2023•5 min•Ep. 166
Here's what you need to know for this week in the business of podcasting:Apple Podcasts Updates with iOS17 https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Spotify Announces Voice Translation https://newsroom.spotify.com/2023-09-25/ai-voice-translation-pilot-lex-fridman-dax-shepard-steven-bartlett/Hispanic Audiences Love Audio, But Spanish Less of a Factor https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-bu...
Sep 29, 2023•8 min•Ep. 165
Here's what you need to know for today in the business of podcasting: Influencer agency adopts brand lift metrics across campaigns to address measurement challenges by Antoinette Siu https://digiday.com/media-buying/influencer-agency-adopts-brand-lift-metrics-across-campaigns-to-address-measurement-challenges/Everything In Store for Podcast Listeners and Creators This International Podcast Day https://newsroom.spotify.com/2023-09-28/international-podcast-day-transcripts-chapters-show-pages-globa...
Sep 28, 2023•4 min•Ep. 164
Here's what you need to know for today in the business of podcasting: How attention metrics is tuning into audio investments by Michael Bürgi https://digiday.com/media-buying/how-attention-metrics-is-tuning-into-audio-investmentsGoogle Podcasts to shut down in 2024 with listeners migrated to YouTube Music by Sarah Perez https://techcrunch.com/2023/09/26/google-podcasts-to-shut-down-in-2024-with-listeners-migrated-to-youtube-music/Helping More Podcast Listeners Get the Podcast Habit by Jeff Vidle...
Sep 27, 2023•5 min•Ep. 163
Pack your bags, because the Business of Podcasting takes center stage this year at SXSW.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Sep 27, 2023•5 min•Ep. 162
Here's what you need to know for today in the business of podcasting: Over 100 new podcasts from top apps and services launch on Apple Podcasts: https://www.apple.com/newsroom/2023/09/over-100-new-podcasts-from-top-apps-and-services-launch-on-apple-podcasts/Hispanics Remain Big Audio Users, But Nielsen Says Language Is Less A Factor Than In The Past. https://www.insideaudiomarketing.com/post/hispanics-remain-big-audio-users-but-nielsen-says-language-is-less-a-factor-than-in-the-pastTell Me a Sto...
Sep 26, 2023•5 min•Ep. 161
Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006 Podcast Executives Say the Industry Has a Fraud Problem by Ashley Carman: https://www.bloomberg.com/news/newsletters/2023-09-22/podcast-executives-say-the-industry-has-a-fraud-problem Making the case for investing in audio ads in 2024 by Alexandra Samet: https://www.insiderintelligence.com/content/making-case-investing-audio-ads-2024 Ho...
Sep 25, 2023•5 min•Ep. 160
Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV Reach Digital Ad Spend Showing Promising Recovery After Recession Fears FTC Warns Against “Blurred Advertising” When Marketing to Kids CDC Reframes Flu Narrative Using Digital Display and Audio Campaign...
Sep 22, 2023•8 min•Ep. 159
Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana Yoo The Three Eras Of Podcasting by Steve Goldstein The Joint Industry Committee Forges Ahead With Currency Certification by Alyssa Boyle Prize draws and 'over-sampling': How researchers are hunting media's missing audiences by Ella Sagar...
Sep 21, 2023•5 min•Ep. 158
Here's what you need to know for today in the business of podcasting: FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan Barwick Apple’s expanding ad ambitions: A closer look at its journey toward a comprehensive ad tech stack by Ronan Shields and Seb Joseph Holding Apple Accountable: The Future of the Internet Economy Depends On It by Dustee Jenkins Google Antitrust Trial: Ad Targets Tweaked to Meet Revenue Targets, Exec Says By Leah Nylen...
Sep 20, 2023•5 min•Ep. 157
Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits: Written by Bryan Barletta Edited by Tom Webster Audio edited by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Sep 20, 2023•7 min•Ep. 156
Digital Ad Spend Showing Promising Recovery from Recession Fears.[ Digiday Source ] [ Digiday Podcast ] [ AdExchanger Source ] [ Adweek Source ]IAB launches foundational industry training programs[ Source ]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[ Source ]The State of Video Monetization Report[ Source ]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek...
Sep 19, 2023•6 min•Ep. 155
Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre Bouvard This Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara Guaglione NASA to release first full season of Spanish-language podcast by Reem...
Sep 18, 2023•6 min•Ep. 154
Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the business of podcasting and what it takes to approach podcasting as a unique medium and leverage all aspects of it to drive growth.Visit the Insider Interviews website for more on this episode: https://insiderinterviews.blubrry.net/2023/09/06/a-holistic-approach-to-podcasting/ Read about it on theCustomer...
Sep 15, 2023•55 min•Ep. 153
Here's what you need to know from this week in the business of podcasting. Over half of business owners are daily podcast listeners, study shows by Reem Makari How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack Neff Audible to produce Buffy the Vampire Slayer spinoff podcast with original cast, Kc Wayland directing. An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields Quick Hits: Ad-technical Diff...
Sep 15, 2023•8 min•Ep. 152
Here's what you need to know for today in the business of podcasting: Top ten popular podcasts consumed in affluent households by Brad Hill Original Buffy the Vampire Slayer stars returning for new Audible series about Spike by Sydney Bucksbaum Inclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No One Behind by Jason Notte Marketers prioritise measurement but aren't evaluating key metrics How Brands Can Learn To Stop Worrying About Brand Safety And Love The News by Alliso...
Sep 14, 2023•6 min•Ep. 151
Here's what you need to know for today in the business of podcasting: Influencer Spending Forecast To Grow Double-Digits This Year by Inside Audio Marketing The Economist adds podcast subscription tier by Sara Fischer An advertiser’s guide to the Justice Department’s case against Google’s search empire by Ronan Shields Max Stays Minimal...
Sep 13, 2023•4 min•Ep. 150
This year we’re celebrating Sounds Profitable’s third anniversary with a nice slice of humble pie as we reflect on the current state of podcast adtech. Written by Bryan Barletta Edited by Gavin Gaddis Special Appearance by Theo Barletta Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com ....
Sep 13, 2023•12 min•Ep. 149
How Claritas Aims to Bring Google and Meta AI Marketing Capabilities to Other Forms of Media by Jack Neff NPR adjusts to revenue realities with flat budget projections for -23/24 by Brad Hill Marketers focus on search, discoverability as social media use evolves by Kristina Monllos Creators function like standalone media channels by Jasmine Enberg Here's What Buyers Really Thought About the 2023 Upfront by Bill Bradley …as for the rest of the news: BBC Sounds head of metadata and publishing mana...
Sep 12, 2023•5 min•Ep. 148
Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem Makari The Podcast You Want to Make Influencer spend is growing faster than social ad spend by Sara Lebow First Cannabis Ads Coming Soon to Spotify by Thomas Edward Why Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermott YouTube is going to remove some ad controls for creators by Jay Peters …as for the rest of the news: Reuter’s CRO Eric...
Sep 11, 2023•5 min•Ep. 147
Here's what you need to know for this week in the business of podcasting. Sirius XM, Barometer, ArtsAI Partner to Create Brand Safety and Suitability Tool. CPMs Plummet for Digital, Less so for Podcasts. Spotify Raising Audience Requirement for Ambassador Ads Parents are spending less on back-to-school shopping this year: report by Alyssa Meyers Nielsen Source Actually, We Love Ads by Tom Webster. Tom takes a look at a slide from The Podcast Landscape in America study and breaks down what it mea...
Sep 08, 2023•8 min•Ep. 146
Here's what you need to know for today in the business of podcasting: Sirius XM Creates a Podcasting Brand Safety and Suitability Tool for Advertisers by Antoinette Siu When Data Misleads by Brian Morrissey YouTube is Experimenting With Longer but less Frequent Ad Breaks on TV by Emma Roth Digital CPMs Plummet, 2H Rebound Expected by Karlene Lukovitz AdvertiseCast Average Podcast CPMs Why Advertisers Aren’t Moving to Streaming TV as Quickly as Viewers by Parker Herren …as for the rest of the new...
Sep 07, 2023•6 min•Ep. 145
Here's what you need to know for today in the business of podcasting: First-Ever Auto Brand “Share Of Ear” Reveals Listening Among Car Owners By Pierre Bouvard Spotify to Cut Back Promotional Spending on White Noise Podcasts by Ashley Carman Parents are spending less on back-to-school shopping this year: report by Alyssa Meyers Why Some Content Distributors Have Too Many Ads by Alyssa Boyle Programmatic CTV Still Has A Lot Of Growing Up To Do by Alyssa Boyle And for the rest of the news… Spotify...
Sep 06, 2023•6 min•Ep. 144
Tom Webster presents data from The Podcast Landscape that reinforces the value of (good) branded podcasts and what they could accomplish. Written by Tom Webster Edited by Gavin Gaddis Audio editing and Narration by Gavin Gaddis Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com .
Sep 06, 2023•7 min•Ep. 143
