Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They Will Watch Less TV This Fall by Pierre BouvardThis Is Not My Beautiful Host Read Ad. How Did I Get Here? By Paul Riismandel. Substack writers are launching podcasts on the platform to ease reliance on ad revenue by Sara GuaglioneNASA to release first full season of Spanish-language podcast by Reem MakariAs for the rest of the news… Steve Pratt talks to Tom Webster about why you don’t deserve an audience,  Nairobi News reports the top podcasts in Kenya according to Spotify data, and eMarketer data shows that despite reaching 11% of US adult daily media time, only 4.9% of US ad spend is forecasted to go to audio.