Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More
Sep 19, 2023•6 min•Ep. 155
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Episode description
Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024 will see the highest political ad spend of all time: report by Jasmine Sheena[Source]The State of Video Monetization Report[Source]…as for the rest of the news: SXM Media CEO Jennifer Witz teased the upcoming revitalized version of the SXM app during an investor conference, and AdWeek breaks down why it’s difficult for SSPs to filter out made-for-advertising content.
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