Reframing YouTube Podcasting, CTV Measurement Needs Transparency, Millennials Love Podcasts, & More

Here's what you need to know for today in the business of podcasting:Confused About Video? The Listeners Aren’t! by Tom WebsterMeet the MillennialsPublishers pitch their methods for growing and engaging audiences to marketers by Sara GuaglioneTV Measurement Is Transforming – But Buyers Need More Transparency by Alyssa Boyle…as for the rest of the news: As for the rest of the news… writer Will Page expresses concern that many authors still don’t know how Spotify’s royalty structure works for audiobooks, and Edison Research’s Share of Ear for in-car listening shows AM/FM radio consumption drops 21 percentage points for respondents whose primary vehicle has Apple CarPlay or Android Auto.