Top September Podcast Advertisers, BBC Podcast Growth, Keeping Your Feed Fresh
Nov 01, 2023•5 min•Ep. 191
Episode description
Here's what you need to know for today in the business of podcasting: BetterHelp And Amazon Lead Monthly Ranking Of Top Podcast Advertisers. [Source]Radio beats TV: Audacy describes an audio blueprint for advertisers by Brad Hill [Source]BBC Sounds Quarter 3 2023 [Source]How podcast networks use existing feeds to improve engagement and discoverability for new shows by Sara Guaglione [Source]…as for the rest of the news: AdvertiseCast has published their average cost-per-thousand impressions for a sixty second podcast ad in October, and MarketingBrew covers the various Halloweeny activities advertisers got up to last month.