This is our 3rd installment in our coaching series and these by far have been our most downloaded episodes to date! On today's show we go into the following questions: What is a common pitfall to avoid during the early stages of practice? Is there any one big thing that you've reflected on in development of the business, or as a practitioner, that you wished you could have known early? QL - contracture/trigger points/pain. Is this generally always a sign of underlying disc pathology or irritatio...
Jun 09, 2019•31 min•Season 1Ep. 29
Every once in a while I like to do a podcast where I share more mindset/tactical stuff that has really helped me over the years to do what I call "Win the Day." The life of practitioners and one that owns their own business can be utter chaos at almost every turn and one bad event can cause our whole day to be wreaked. One of the main goals of this podcast and my content is to help other practitioners get control back of their business and clinic so they can show up better for their patients, fa...
Jun 06, 2019•11 min•Season 1Ep. 28
I really enjoyed making this episode and showing the true power of become a specialist that sticks to a specific niche when it comes to diagnosing and treating musculoskeletal injuries. Many of us (and I am just as guilty) think and have been programed to the idea that we need to be a "full body specialist." We fall victim to the idea of, "jack of all trades, master of none." In this episode I make a strong argument for why you should niche out and only work a certain area of the body and really...
Jun 04, 2019•10 min•Season 1Ep. 27
On today's show we are launching our second installment of our weekly coaching calls, the first one we did ended up being one of highest downloaded episodes to date! So here's the second one! Questions covered today: What type of patient do you think we should want see walking into soft tissue specialist clinics in the future? That is, where can we add the most value in keeping people healthy and slowing down degeneration? Do you think the biggest contribution from our skill-sets will be with ch...
Jun 02, 2019•33 min•Season 1Ep. 26
On today's episode we dive deep into the idea of getting rid of those members of your team that are what considered to be "toxic" or "non-believers." As practitioners we are so focused on treating patients and communicating that sometimes we don't take the time to truly evaluate our office staff properly. In this episode we give some tips on how to get rid of toxic people, how to get your staff to be true believers and some real talk on getting the highest level and care to people who need your ...
May 23, 2019•10 min•Season 1Ep. 25
On today's episode, I just get right down to it and hopefully, it hits some people in the right way and in the exact way they need to be motivated. I have preached this so much on this podcast and it's the honest truth... If you are a practitioner that specializes in Soft Tissue Treatment, to the fact that you actually call yourself a "Soft Tissue Specialist," then you deserve to be paid accordingly and charge what your true value is. There are some really bad money mindsets amongst us soft tiss...
May 21, 2019•10 min•Season 1Ep. 24
This is the first episode in our podcast's history where we will be sharing a recording call of a coaching session with one of our clients who actually lives in Australia and is just finishing up Chiropractic school and already has training in advanced soft tissue training systems. In the call today we cover the following: Practitioner self-care. Any thoughts or strategies for preserving the health of hands, particularly thumbs, for the long-term Sciatic nerve adhesion at the hip external rotato...
May 19, 2019•29 min•Season 1Ep. 23
On our last episode we announced that we are going to be dropping our beta test group for the soft tissue practice revolution. In this episode we go through what that program is, what to expect and how it's going to be a game changer going forward. We are capping this at only 5 clinics in the beginning to keep the highest level of service and full attention to make sure this program does what it says it can do. If you are interested in becoming part of the program or want to find out more or jus...
May 16, 2019•13 min•Season 1Ep. 22
I am really excited and downright nervous to announce that my team and I have decided to finally run a Beta Test Group for the Soft Tissue Practice Revolution. Over the last 7 years of my life I have learned, struggled, perfected, re-perfected, tweaked, started all over and probably spent well over 200k on training, learning and skillset acquiring Needless to say, it has been the best investment I have ever made and wouldn't train the learning and experiences for anything. On this episode, I ess...
May 14, 2019•9 min•Season 1Ep. 21
This is one of those episodes that I have been thinking about for awhile now and finally got it recorded and some frustrations let out. It is really tough in the world we are in trying to be conservative care musculoskeletal doctors. We want our patients to be happy, to come back and most importantly like us. The problem is when we do this it can actually set us up for a lot of frustrations and failures as we lose respect as the authority figure in the situation, Patient's then think they are ex...
May 10, 2019•10 min•Season 1Ep. 20
On today's episode, I go into my first trimester of Chiropractic school and how I almost flunked out after getting a 26 on my first neuro test. I ended having to switch to what is called "modified," which essentially means I messed up a class and needed to stay an extra semester to graduate. When this happened I thought it was the end of the world, I thought I was a complete moron and thought a lot of the nonsense we were being forced to memorize would be used later on in life and practice. Man ...
May 09, 2019•10 min•Season 1Ep. 19
On today's episode I am diving into the wisdom sharing mode, especially when it comes to hiring the right staff and employees. Over the years I did a really lousy job of hiring someone strictly off of need, instead of hiring the right person. One of my favorite business books is "Good To Great," where they go into great detail about getting the people on the bus in the right seat. I have had to let go or fire people over the years and it is never easy, the worst part is that it was my own fault ...
May 08, 2019•10 min•Season 1Ep. 18
On today's show I get a bit more tactical about a specific function of your business, lead generation and marketing. I am a huge fan and supporter/implementer of Dan Kennedy's Direct Response Marketing System. Two components of your business that you should never outsource is marketing and sales, yet we are all guilty of falling for the agency lie of the automation of marketing, I have spent a lot of money on that as well. At the end of the day you need to learn how to "fish for yourself" and be...
May 07, 2019•12 min•Season 1Ep. 17
On today's episode I dive deep into the topic on how you start your day off in the office, specifically how you show up in your practice. Back when I first started in practice back in 2011 I remember the guy I was renting space from would come in like a wrecking ball each day as patients were already there and waiting. He was never prepared and honestly seemed like he was just going through the motions (which he definitely was.) I have always been a person of being prepared and ready to go, that...
May 06, 2019•8 min•Season 1Ep. 16
This episode ended up being a little longer than normal, but it was a really important subject. I always ask the question to other colleagues in my profession about insurance, "do you think insurance is going to get better or worse in the next 5 years?" I think we all know the answer to that one and it has shown more and more over the past few years. Insurance companies only care about cost control and not quality control. So there are two ways you can go: 1. Keep taking shit from insurance comp...
May 01, 2019•13 min•Season 1Ep. 15
Today's episode is all about accountability, more specifically for your patients in their practice. Back in 2017, with the help of my mentor Dr. William Brady, who created the Integrative Diagnosis system we came up and tested an idea called a "case fee." Essentially this was getting the patient to commit and pay for all their treatment upfront and paid in full. It was a completely new concept when it comes to applying the components of soft tissue treatment and in the conservative treatment mod...
Apr 27, 2019•11 min•Season 1Ep. 14
I went a little off script on this episode as I have been struggling lately with a lot of negative thoughts and self-doubt. Over time we can get really beat up, both mentally and physically being a doctor, between the struggles of day to day practice and just running a business it can all seem quite overwhelming. The key when this happens is to check in with your mission and purpose to get back on track, because if you let it go too long it can be a spiral you don't want to go down. I am trying ...
Apr 24, 2019•13 min•Season 1Ep. 13
I don't know about anyone else out there but it seems everyday I must get about 10 ads a day from these Chiropractic marketers and "gurus." They continue to pitch the idea of automation and the "set it and forget it" and your practice will magically run by itself and make you never-ending money. I call this the "entrepreneurs wet dream." Sure, automation can happen for retail and other things, but it can't happen in a service space in way shape or form. You still have to be present and deliver t...
Apr 20, 2019•9 min•Season 1Ep. 12
This is one of those episodes that I really spent a lot of time and thought in before I started to record. On some episodes the thoughts just fly out and I could talk forever, but I know peoples attention spans aren’t that great so I keep them short. I remember I started thinking about this almost a year ago when I was getting ready to go for my monthly training in soft tissue diagnosis and treatment and right before I left my mom said to me, “how much more training do you need?” I responded bac...
Apr 18, 2019•11 min•Season 1Ep. 11
Over the last few episodes of the podcast, I have begun to sprinkle in more of the business side, especially when it comes to the five core functions of a business that everyone should know and follow. In case you forgot they are the following: Lead Generation, Lead Nurture, Sales, Delivery of Product/Service and Retention. On today’s episode, I dive in more deeply about the importance of being in complete control of each one of these functions and the need to quit trying to “hack” or “outsource...
Apr 16, 2019•12 min•Season 1Ep. 10
On today’s episode I go into a deep dive with my own experiences with my family members with interactions with Orthopedic Surgeons. I have been very loud and vocal about my strong dissatisfaction for 98 percent of them in the field. This episode begins to shed some light on where my opinions and beliefs have come from. We have to come to terms in society and start allotting some blame for this opioid epidemic we are now and a lot of the blame should go right back to these surgeons. I have contin...
Apr 13, 2019•15 min•Season 1Ep. 9
On today’s episode, I dive deep into the importance of ACTUALLY having a proper diagnosis for an injury. I am not talking about the standard norm that is out there with what I call “junk box” diagnoses. You can usually spot these ones by some very generic terms, in most cases, they have syndrome or ‘itis attached at the end. You will also get a lot of the weak, tight or muscle not firing ones as well. The problem is there is no true diagnosis with any of these and if you don’t know what the prob...
Apr 11, 2019•11 min•Season 1Ep. 8
On today's episode we get a little more nerdy and really dive into the business side of things. Learning the 5 core functions on business was a complete game-changer for so many aspects of my business, my practice and just overall life. The messed up thing is that in school as doctors we are taught basically jack-shit about running a business and continue to get the idea of "if you build it they will come." On the other side all of these technique and treatment systems are just telling the same ...
Apr 09, 2019•12 min•Season 1Ep. 7
On today’s episode I go into detail about why I get up at 2:30am every day. When I say that to most people they look at me like I’m crazy, and you know what I definitely am a bit off. Their next question is what time do you go to bed? The answer to that is 7am. I have been on this routine now for about a year now and it has helped mold me into a whole new person in many different ways. Don’t get me wrong it still sucks getting up that early, especially on the weekends, but the discipline and cla...
Apr 06, 2019•13 min•Season 1Ep. 6
On today’s episode I really dive into deep on the current opioid epidemic and who is really to blame for what is going on. There are the usual suspects, big Pharma and insurance companies, but there is also two other ones that we don’t think to blame as much: Doctors and Patients. I really firmly believe that there is so many levels of this whole epidemic and it doesn’t always just come to blaming Big Pharma, but equally spreading out the blame. I touched on Episode 2 about my own situation of l...
Apr 03, 2019•11 min•Season 1Ep. 5
On the newest installment of my podcast I am diving deep into my own injuries and what they taught me as a doctor and as a patient. I was pretty rough on my body over the years, mostly from bashing my head into other humans playing football all the way into college. Along the way I took on a lot of wear and tear, blew out several discs in my neck and back and had more concussions than I can remember. One of the most humbling experiences for me was back in mid 2016 when the pain and dysfunction w...
Apr 01, 2019•10 min•Season 1Ep. 4
On today’s episode I go more into depth about why I am the Chiropractor that doesn’t do any spinal adjustments. Halfway through school I realized that there was a lot of limitations to what the adjustment could really do and started questioning all the claims that were being made in regards to fixing subluxations. This podcast goes through my journey and epiphanies I had throughout the process of really figuring out my place and the importance of actually addressing the soft tissue component in ...
Mar 28, 2019•12 min•Season 1Ep. 3
This episode was a really difficult one for me to make, but I am glad I did it. On this episode, I go into more depth and detail about my dad’s death and start to shed light on how the current medical model actually killed him. I got really emotional when I made this one and it continues to drive and inspire me each and every day to help people not end up as my dad did. I do go into a lot of details about his last day and all the emotions I am feeling. This is what motivates me, drives me and ke...
Mar 26, 2019•20 min•Season 1Ep. 2
***Welcome to The Soft Tissue Revolution, my name is Dr. Matt Maggio and I am the creator of The Peak Method and Founder of The Soft Tissue Revolution, where we show massage therapists a new method that allows them to easily double their income, without working any harder or getting burnt out. This podcast originally began back in march of 2019 where we were strictly just training doctors that had advanced training in soft tissue methods. After some trial and error, I decided to make a shift and...
Mar 24, 2019•23 min•Season 1Ep. 1
