While guest blogging as an SEO strategy has waned in recent years, there is no doubt that gaining guest posting opportunities on highly popular/authoritative websites is a boon for your SEO. In this episode, we discuss how to find guest writing opportunities on high authority sites. How do you get published on major media outlets and how do you perform the outreach? What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // SEO.co...
Apr 21, 2020•8 min
We aim to provide as much useful SEO information for free as we possibly can, knowing that the most technical and time-consuming aspects of SEO are best left to the professionals. When folks then need this type of guidance, they can rely on our expertise. In the work that we do, there are numerous ways to learn SEO for free, including many free trainings on sites like YouTube, but other paid sources as well including Udemy, Coursera and many other SEO training videos available online. We recentl...
Apr 20, 2020•9 min
Hiring and in-house professional to handle all your SEO work means adding another full-time salary to your roster, and even that might not be enough to get you results—you might need extra help from a writer or social media expert to accomplish everything you want to do. Alternatively, it could mean hiring an SEO agency to take care of everything for you, but going too cheap means risking your site’s integrity, and more authoritative options can cost thousands of dollars a month. Both options mi...
Apr 20, 2020•9 min
There could literally be hundreds of reasons your website is not appearing in Google search. In this episode, we discuss reasons why your website may not be ranking in Google or perhaps why your business isn't appearing in Google local . We also discus some ways to improve your website rankings. In some cases, the solutions can be simple. In most, they are time-intensive and arduous, especially for new websites. What did you like from this episode? What could we change? What would you like to le...
Apr 19, 2020•8 min
If your website has been around long enough, it is likely that old blog posts may link out to sites and pages that no longer exist. In addition, your own website can, without proper oversight often have broken pages and outside links that take users to previous pages that no longer exist. In this episode, we discuss the details of finding and fixing broken 404 errors on your site . In addition, we discuss how to use broken link building services as an advanced SEO strategy for building more back...
Apr 18, 2020•7 min
Today’s readers have different needs than those of our parents’ generation, and we need to write differently to please them. The way I see it, there are seven types of modern online readers, and if you want the best results for your internet marketing campaign , you’ll have to write a little differently for each of them : Mentioned in Today’s Episode: How to Write Content for Online Readers Hiring professional blog content writing Leave Some Feedback: What do you want to hear more about? What sh...
Apr 17, 2020•8 min
As a general rule referral traffic makes up somewhere between 12 and 20% of visitors to websites on the internet. If your referral traffic is lower than that, then you should be looking for ways to diversify and expand your web visitors through high-profile brand mentions and other referral traffic tactics. In this episode, we explore ways to increase referral traffic visitors to your website , including how to best bait your content to increase the number and inflow of references to your conten...
Apr 16, 2020•9 min
It is fairly rare for us to provide additional content for noobies as it relates to search engine optimization. That's because most of our clients are SEO resellers : other agencies that leverage our team's ability to scale content marketing in a major way. In this episode, we discuss SEO for beginners , including some of the high level requirements for SEO, including things like on-site optimization, off-site optimization (link building and content marketing) and some other less technical aspec...
Apr 15, 2020•8 min
What is the length of the “perfect” blog post? To some, the longer a blog post the better, and there’s a clear argumentative case for it; more words in an article mean more “guts” for web crawlers and readers, and indicate that an article is thorough and in-depth. On the other hand, constantly shooting for super-high word counts can leave you with fluff, or can alienate the vast portions of your audience who are interested in a quick read. Shooting for shorter content, such as 200-300 word “tidb...
Apr 15, 2020•8 min
The search engines continue to become more complex. One tool that has been used for a while in optimizing and ranking sites is co-citation and co-occurrence . This part of the algorithm allows for ranking a given site even if it's not directly linked to from a site in its given niche. But, if there is a common referencing site, then That's one of the reasons it may not necessarily be bad to see your site AND your competitors site linked to in the same article. It helps to put you on the same lev...
Apr 14, 2020•6 min
Why is SEO so expensive? If you’re in the market for search engine optimization (SEO) services, you might be surprised at the quotes you get. Thousands of dollars a month (or more) to get your site to rank higher in Google search results? It might seem excessive, but there are some important reasons why SEO is so expensive . Once you learn them, you’ll understand exactly what it is you’re paying for. Mentioned in Today’s Episode: Outsourcing blog posts monthly Effective calls-to-action (CTAs) SE...
Apr 13, 2020•12 min
We are often asked: How long should my blog posts be for SEO purposes? While there is no set rule of thumb for how long a blog post should be, we like to say focus on user intent and answering the user query in as thorough a manner as possible. In this episode, we discuss the details of blog post length as well as the data to back up the claim that longer-form content tends to rank better in search. Why? It is more likely to have the "wow" factor that causes social shares. What did you like from...
Apr 12, 2020•7 min
Regular website SEO audits are critical for determining if there are any on-site or off-site issues that may be hampering your website rankings and overall user experience. In this episode we discuss the elements that should be included in your website audit, including: Duplicate content issues Thin content issues URL structures Title tags, meta tags and meta descriptions Inbound links & a full link audit, including looking for toxic links . Keyword focus and anchor text variability Page loa...
Apr 11, 2020•7 min
If you're looking to start your own SEO business , there are some considerations to take as it relates to on-boarding clients and scaling your on and off-site services for things like audits, PPC, link building and content writing. That's where SEO resellers come in. An SEO reseller is white label SEO firm you can hire to off-load much of the heavy operational processes inherent in running an SEO agency. In such cases, you own the clients and collect the revenue, simply paying the SEO white labe...
Apr 10, 2020•6 min
Black hat SEO tactics just don’t cut it anymore. We know this to be true. Using old black-hat strategies will not just guarantee that you get heavily penalized; you will also be wasting your precious time and resources. But just in case some online marketers started out post Panda and Penguin and are wondering, what were these ancient black-hat SEO tricks? It might be good to remind not just newbie Internet marketers, but everyone else, that the following can spell doom for your business. Mentio...
Apr 10, 2020•9 min
We recognize the critical nature of local SEO when it comes to businesses that rely on local foot traffic. In this episode, we discuss the critical nature of ranking highly in Google My Business local 3 pack and the ranking factors that play a significant role there including, authority, relevance and proximity to the query. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://podc...
Apr 09, 2020•5 min
In this episode we discuss the relative correlation between domain extensions, exact match domains and SEO. Your domain is critical to your online presence, not just for SEO, but also for branding. Domain names play a critical role in SEO . Mentioned in this episode: Namejet // Pool // Godaddy What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://podcast.seo.co/ https://www.twitter....
Apr 09, 2020•13 min
When it comes to fully optimizing your podcast and ultimately your website for SEO, syndication of your podcast feed is a must. Here are some of the places, we currently syndicate our podcast feed: Google Apple iHeart Podbean Podcasts.com Podtail Tunein Acast Castbox Radiocut RadioPublic Places to list your feed for discoverability, but where the full feed may not pull in: Blubrry Pocketcast Podsearch Where do you syndicate your podcast feed? What did you like from this episode? What could we ch...
Apr 08, 2020•5 min
When it comes to writing a piece of content , you can separate your goals into two categories: the headline, and the body content. The headline of your article will decide your topic, and how appealing it seems to potential readers. In effect, it’s how you’ll get people to your site (and your article) in the first place. Your body content, on the other hand, is all about keeping people there—and delivering on what you’ve promised. Headlines take a lot of work to perfect, and they tend to get a l...
Apr 08, 2020•8 min
When it comes to SEO link building , there is a definite difference between the overall link building strategies of your organization and the tactics you implement to achieve them. In this episode, we discuss what it takes to align your link building tactics with your link building strategies. What did you like from this episode? What could we change? What would you like to learn next? Connect with us https://seo.co/ https://seo.co/blog/ https://link.build/ https://podcast.seo.co/ https://www.tw...
Apr 07, 2020•6 min
Local services business are some of those that benefit the most from SEO . Dental practices are no exception. In this episode, we cover SEO for dentists and other dental professionals including, best practices for on-site content and off-site link building. We discuss what quality content and quality SEO backlinks can mean for dentists, endodontists, orthodontists, oral surgeons and other dental specialists. What did you like from this episode? What could we change? What would you like to learn ...
Apr 07, 2020•7 min
As we have discussed before, there are definitely some cons to white labeling your SEO . However, in this podcast episode, we discuss some of the benefits of white label SEO services . Here are the main benefits we discuss: Higher quality link procurement Cost reduction Time-saving More efficient Makes clients happy Helps build your brand (work on your business, not in your business) What has been your experience with white label digital marketing? What did you like from this episode? What could...
Apr 06, 2020•7 min
Without goals, it’s nearly impossible to objectively measure your progress, but with too lofty or unfounded goals, you’ll only set yourself up for a skewed sense of disappointment. Setting realistic goals is the remedy for this problem, and there are three rules to do it effectively: Mentioned in Today’s Episode: Benefits of SEO and link building SEO Beginners Guide Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below....
Apr 06, 2020•8 min
Many have opined that "SEO is dead." Not the case. But, "negative SEO is dead." We hope it doesn't "rest in peace." Negative SEO , the practice of spammy or manipulating links to a competitor's website to drive down rankings (usually with spammy link building tactics ) is much less effective than it once was. It's a strategy that is really 2005-esque. Search engines have gotten much more proficient at ignoring links whose profiles look spammy or appear to have been an attempt to perform a negati...
Apr 05, 2020•8 min
Online marketing for lawyers and attorneys is one of the most competitive spaces to be in. Performing lawyer link building services is no exception. When paid SEM campaigns cost upwards of $200 per click, it makes the top spots on organic search for legal SEO that much more compelling and competitive. In this episode, we outline some high-level tactics for lawyers looking to rank their websites in competitive niches. The links above will also provide helpful tips and tricks for law firms looking...
Apr 04, 2020•11 min
If you are looking to outsource your SEO as an agency, there are pros and there are cons. In this SEO podcast episode, we discuss a couple of the cons of white labeling your SEO : control and cost. What should we discuss next? We would love your feedback regarding the podcast! Connect with us https://seo.co/ https://seo.co/blog/ https://podcast.seo.co/ https://www.twitter.com/seodotco/...
Apr 03, 2020•7 min
We now have a general idea of how long it takes to reach the top spot in Google search ; if you’re at the upper end of the curve, you can get there in the span of a few months, but for the most part, it’s going to take a couple of years. What accounts for this difference? Which variables determine the length of time it takes to rank? Mentioned in Today’s Episode: Learn more about long-tail keyword terms The best SEO strategists Leave Some Feedback: What do you want to hear more about? What shoul...
Apr 03, 2020•8 min
In this episode, we discuss the value of your time when it comes to SEO link building . How much time are you spending building links? How much link building should you be doing yourself vs. outsourcing? Link building is the most time-intensive and likely the most costly component of SEO. Once you have your on-site elements in place, the rest of your time is spent in outreach for links , but should you supplement some of that with a service. Here we discuss how to weigh those options. What shoul...
Apr 02, 2020•5 min
Various tools exist for checking your website's Google rankings , here are a few of our favorites: Ahrefs Moz Majestic SEMRush Spyfu Backlink Checker Tool SEO Audit Tool These and other tools allow webmasters to check backlinks, rankings for specific keywords, fluctuations, harmful links and much more. What tools do you use to check your website rankings? What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // @SEOdotco // SEO....
Apr 02, 2020•10 min
For SEO experts, starting an SEO company is more than just landing the clients. It means servicing their SEO, link building, content marketing and PPC management needs on a month-over-month basis. It can be a time-consuming process, taking time away from a new SEO agency owner when s/he should be working on the business, not in the business. As a white label SEO agency , we have provided private label links, content and PPC management to literally hundreds of other digital marketing companies ar...
Apr 01, 2020•7 min
