In this episode, we discuss improving SEO through domain level optimization tactics . Namely, choosing the right domain, keeping your domain/URL length short, optimizing subdomains, keeping your whois detail public and choosing the right hosting provider. Domain names, even exact match domain names (EMDs) and how you treat subdomains, can have a huge impact on the relevance and quality of your SEO success. So, choose your strategy wisely. What did you like from this episode? What could we change...
May 21, 2020•6 min
White hat SEO is everything that black hat SEO is not. It consists of a set of search engine optimization techniques that Google encourages. When followed, these techniques eventually lead to improved search rankings, a bump in website traffic, and (presumably) more conversions. Compared to black hat SEO – which marketers use to hack their way to results – white hat SEO does a couple of things differently. Leave Some Feedback: What do you want to hear more about? What should we talk about next? ...
May 20, 2020•7 min
Google can punish your website manually or algorithmically. Being hit by a Google penalty is a terrible experience, but one from which you can recover. In either situation, an ounce of prevention is worth a 1,000 pounds of cure. In this episode, we discuss how to prevent and recover from a google penalty . What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://podcast.seo.co/ https:/...
May 19, 2020•11 min
The exact definition of black hat SEO has evolved over the years. In fact, many of the practices that were common in 2003 or 2006 are now considered black hat. So while nothing is etched in stone, there are a few criteria that generally classify an SEO technique as being black hat. Mentioned in Today’s Episode: What is a black hat seo tactic? Relevant keywords are necessary in order to rank on Google What do you want to hear more about? What should we talk about next? Please let us know in the c...
May 18, 2020•8 min
Digital marketing for SaaS companies is competitive. In this episode we discuss some of the nuances of social media, link building and SEO for software-as-a-service companies. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://seo.co/link-building-services/ https://podcast.seo.co/ https://www.twitter.com/seodotco/...
May 17, 2020•9 min
In this episode, we discuss reasons for outsourcing your blog writing and on-site content creation . In today's day and age, it often makes more sense to outsource than bring the skills in-house. This could include link building and blogging . Mentioned in this episode: OnlineJobs.ph // Upwork // Freelancer What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://seo.co/link-building-s...
May 16, 2020•6 min
What’s the worst that could happen to you in starting an SEO campaign? There are several ways you can start out, but only a handful of ways that an SEO campaign can burn you in each scenario. Mentioned in Today’s Episode: A cost-effective marketing strategy SEO campaign SEO Process Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with us: https://seo.co/blog/ https://twitter.com/seodotco https://www.linked...
May 15, 2020•8 min
In this episode, we discuss SEO & link building for boring industries. What is a "boring" industry? "Yawn" industries could be include industrial manufacturing , healthcare and even dental practices . Building links in such sectors can be difficult. Here we discuss some link building & SEO strategies that work. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://seo.co/lin...
May 14, 2020•7 min
As SEO has continued to evolve, effective strategies now require participation and collaboration from clients and even their employees. The key to making this partnership successful is for each side to focus on what they do best, and then capitalize on what they can gain from the other. So, how did the agency-client partnership evolve to become a necessity, and what is each side’s responsibility to ensure a successful SEO campaign? Mentioned in Today’s Episode: The Evolution of SEO Content strat...
May 13, 2020•9 min
In this episode we discuss the difference between enterprise SEO link building and small business SEO . There are major differences between the two. Treating a brand new website the same way as a large enterprise client is a great way to screw up the SEO. Conversely, larger enterprise websites require both scale and advanced sophistication on both technical SEO and link building for truly being able to move the needle. Other helpful references & resources: The Best 77 Link Building Strategie...
May 12, 2020•5 min
To an unacquainted small business owner, faced with countless financial challenges, the prospect of a “content marketing campaign” may seem frivolous. Why spend so much essential money on hiring a writer or specialist when there are more important needs to take care of? It’s true that content marketing isn’t your top priority—securing the stability of the business must always come first. But investing in a content marketing program is a way of investing in yourself, and if you don’t make that co...
May 11, 2020•11 min
In this episode we discuss how to effectively scale your SEO link building for affiliate websites . Doing so with a small team is difficult. The largest link acquisition campaigns require both people and process. The most successful SEOs use both internal in-house SEO resources and also tap guest blogging services to accomplish their goals. That's where SEO.co comes in. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us htt...
May 10, 2020•9 min
SEO should be private for both webmasters, SEOs and especially white label SEO service providers . In this episode, we discuss the importance of mutual non-disclosure and confidentiality in search engine optimization and link building. While being confidential makes it difficult to showcase past client success stories, it also protects all parties involved. As the old saying goes, "fences make good neighbors." What did you learn and/or like from this episode? What would you like to see next time...
May 09, 2020•5 min
The longer your users stay on your site, the better chances you’ll have to convert them, and the more familiar they’re going to become with your brand. Bounce rates, an indication of traffic leaving instead of venturing further into your site, can wreak havoc on your onsite revenue, but there are several strategies you can use to keep your visitors on your site for longer. Mentioned in Today’s Episode: Increase Dwell Time Improve slow load times Leave Some Feedback: What do you want to hear more...
May 08, 2020•12 min
Are press releases still an effective SEO strategy? In this episode we discuss the history of press releases for SEO , how it has changed and how you can effectively combine a quality public relations campaign to coincide and enhance your SEO and link building efforts. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://seo.co/link-building/ https://link.build/ https://podcast.seo...
May 07, 2020•5 min
Writing online content well is a skill that needs to be honed over time, but there are some basics that anyone can use to get to a level of ease with their writing that may have previously eluded them. Here are 10 ways to improve your writing style that will show dramatic improvement in the copy you publish : Mentioned in Today’s Episode: SEO writing for lawyers Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Con...
May 06, 2020•10 min
In this podcast episode, we discuss SEO & link building for real estate websites, including real estate brokers, agents, investors, lenders and lead affiliates. Real estate website SEO requires the ability to not only create great content, but promote that content through websites that are industry-relevant. What did you learn and/or like from this episode? What would you like to see next time? How can we improve? Connect with us https://seo.co/ https://seo.co/blog/ https://podcast.seo.co/ h...
May 05, 2020•6 min
In-house SEO experts can seem like the wisest choice, since there are both good and bad agencies out there (and good agencies tend to be expensive). But as you might imagine, there are pros and cons to in-house SEO agents, just like any other option. Mentioned in Today’s Episode: https://seo.co/in-house-seo-expert/ Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with SEO.co: https://seo.co/ https://seo.co...
May 04, 2020•9 min
In this episode, we discuss the nuances of SaaS company SEO . Like other competitive industries, SaaS businesses face SEO and link building challenges when it comes to ranking for difficult keywords. Combining short and long-range goals for SaaS-based SEO is critical for long term success. Mentioned in this episode: Link Building for SaaS // SaaS Digital Marketing What did you like from this podcast episode? What could we improve? What should we discuss next time? Connect with us: https://seo.co...
May 03, 2020•9 min
There are no shortage of SEO strategies. In fact, we created a comprehensive list of 77 link building strategies . At a high level, however, there are really only two types of link building: 1. Manually building links yourself 2. Earning backlinks through quality content In this episode, we discuss the most white hat link building strategy of them all: earning your links. It falls in line with the simple law of attraction : you attract what you are. Quality begets more quality. How do you attrac...
May 02, 2020•5 min
The source of a link matters greatly, and gets a lot of attention; for example, a link on a high-authority, national publisher is going to get more link juice than a link on some barely known site with a questionable authority. But what about the other side of the equation? Does is matter where your inbound links are pointing? Mentioned in Today’s Episode: What Makes a Link Valuable Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in th...
May 01, 2020•10 min
Performing on and off-site SEO on your homepage is and should be different than any other page on your website. In this SEO podcast episode, we discuss best practices for homepage SEO and how to build links to your site's homepage. What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // Link.Build // @SEOdotco // Linkedin...
Apr 30, 2020•8 min
Link building isn’t something you try for a few months, put on autopilot, and forget about. There needs to be a consistent purpose in order to enjoy sustainable results. More specifically, scalability needs to become a primary focal point. Mentioned in Today’s Episode: Outreach to potential link building partners Brand mentions white label SEO Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with SEO.co: h...
Apr 29, 2020•11 min
In this episode we discuss anchor text rich backlinks and why varying your anchor text in your link building is critical for SEO success. How do you build links for SEO? What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // Link.Build // @SEOdotco // Linkedin...
Apr 28, 2020•8 min
If you own a business that depends on brand visibility, you need a search engine optimization strategy. Through SEO, you’ll be able to improve user experience, increase the visibility of your site for new and repeat customers, and ultimately drive more traffic to your business. The fundamentals of SEO are actually quite simple, leading many entrepreneurs or webmasters to believe they can handle it completely in-house. Doing so can save on short-term costs, but it might also decrease the overall ...
Apr 27, 2020•11 min
When it comes to link building, building one-way links (as opposed to reciprocal links) has always been preferred. In this episode, we discuss one-way link building services , including best practices in building one-way links in white-hat way for search engines. What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // Backlink Services // @SEOdotco // Linkedin // ROI // Nate Nead...
Apr 26, 2020•8 min
We used to run a directory link building service as part of our SEO packages. No more. Building links from places like DMoz.org and the Yahoo Directory are things of the past. Today's link building 101 best practices involve building links for humans, not for search engines. That's why we take a content marketing approach to link building in all that we do. What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // SEO.co/Blog // ...
Apr 25, 2020•6 min
If you’ve tried your hand at search engine optimization for your clients but you haven’t quite gotten the results you hoped for, it may be time to start thinking about outsourcing the work. Every SEO firm is unique in terms of service, experience, and price , so if you want the best possible results for your budget, it’s important to understand why outsourcing is beneficial, and what types of firms tend to see the most success. In this podcast episode, we’ll help you understand the main motivati...
Apr 24, 2020•10 min
In this episode, we dive into some of the nuances of domain acquisitions , including types of TLDs (top level domains), branding considerations for your domain and aged domains vs. new domains in SEO and how backlinks can impact SEO for old domains. What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // Link Building Services // @SEOdotco // Linkedin // ROI // Nate Nead...
Apr 23, 2020•8 min
There are a number of SEO tips and tricks that can be used to improve the SEO of one’s website while staying within a tight budget, even if you’re a fledgling startup . Mentioned in Today’s Episode: Implement an SEO strategy on a budget Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with SEO.co: https://seo.co/ https://seo.co/blog/ https://twitter.com/seodotco https://www.linkedin.com/company/seodotco/ h...
Apr 22, 2020•10 min
