What is White Hat SEO?
May 20, 2020•7 min
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Episode description
White hat SEO is everything that black hat SEO is not. It consists of a set of search engine optimization techniques that Google encourages. When followed, these techniques eventually lead to improved search rankings, a bump in website traffic, and (presumably) more conversions.
Compared to black hat SEO – which marketers use to hack their way to results – white hat SEO does a couple of things differently.
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