How much time does it really take to reach rank one in Google search? And is it worth the time and effort? Mentioned in Today’s Episode: 33 percent of clicks go to the top result Ahrefs conducted a study How long does it take to rank Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Timothy Carter & SEO.co: SEO.co SEO Company Blog Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Car...
Apr 01, 2020•7 min
This virus is impacting every single sector of the economy. Some are winning, but most are losing . We have seen 15-50% dips on B2B organic traffic and some positive swings for things like law firms, home exercise equipment and personal care/grooming over the last two weeks. Definitely a trend of people "sheltering in place" as a result of the coronavirus. What are you seeing? How has COVID-19 impacted your organic search traffic ? Mentioned in this episode: Google Search Trend Data for the Viru...
Mar 31, 2020•8 min
When it comes to link building and SEO for startups , numerous theories abound. If your startup is working with a brand new website with a brand new domain name that has never had any content, links or promotion, then the best advice we can provide is to not perform any link building campaigns to the site for the first few months. Once you have had a chance to age the site a little bit, there are some great pointers in the link above on how to successfully promote a startup via PR, link building...
Mar 31, 2020•10 min
Ultimately, podcasting is best utilized as a feedback loop for SEO; not only will you use SEO to fuel the visibility and popularity of your podcast, you’ll also use podcasting to attract more links to your main site. Some of this will happen naturally, but you can expand your link building strategy through podcasting in the following ways Mentioned in Today’s Episode: How to Use Podcasts for SEO and Link Building in 2020 Leave Some Feedback: What do you want to hear more about? What should we ta...
Mar 30, 2020•5 min
Two prevalent questions exist among search marketers, related to the Google index: How to get quickly indexed by Google How to check how many pages are in Google's index In this episode we discuss the differences between being indexed and being highly-ranked, how you can check to see how well your are indexed and how to get your site quickly indexed in the search engines. We also discuss some of the mistakes that are most common for those who may want to see their site indexed, but are not. What...
Mar 29, 2020•10 min
Clients have often asked: is SEO possible without building links? Because regular link building remains a critical component to SEO success, any website that does not actively promote itself either through link building or link earning , is going to hit a wall very quickly. Even traditional public relations is an indirect (and sometimes very effective) form of off-site link building. Truthfully, you can do SEO without link building, but your results will be limited and your success in driving or...
Mar 28, 2020•9 min
"Go ahead and pay Fiverr rates if you want Fiverr results." --Sam Edwards, CMO of SEO.co There is a significant difference between cheap SEO services and expensive SEO . In most cases, you get what you pay for. There is absolutely a correlation between the cost of SEO services and SEO quality. What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO Services Company // @SEOdotco // SEO Services Blog // Linkedin...
Mar 27, 2020•7 min
For a podcast to benefit your SEO strategy, link building strategy, and brand reputation, you need to adhere to these important SEO podcasting fundamentals . Mentioned in Today’s Episode: Podcasts display in Google search results Research and target keywords strategically Optimize for conversion as well Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Timothy Carter & SEO.co: SEO.co SEO Company Bl...
Mar 27, 2020•11 min
We are often asked, "how much time should I spend working on content for my own site vs. building links to my content?" Assuming you are an SEO agency or in-house SEO/webmaster for one or several sites for a company, there is no hard and fast rule as to what time should be spent in content production vs. content promotion and link building. However, a general 50/50 rule is not a bad idea. That is, 50% of your time should be spent creating stellar content and the other 50% of it should be spent p...
Mar 26, 2020•6 min
In this episode we explored the numerous reasons why your Google rankings dropped and what you can do to amend a dramatic drop in your search engine rankings. Both on-site and off-site factors are at play in a Google algorithm rankings drop. If you haven't touched your site (or no one has touched your site with nefarious intent) then your site may have been the recipient of a recent Google update or even a manual Google action penalty. The first thing you can do, is check Google Search Console a...
Mar 26, 2020•7 min
Our hearts go out to those who are suffering more than us during this uncertain and unprecedented time in the history of our planet. We are confident we will collectively pull through this current coronavirus pandemic. In uncertain times, there are unfortunate winners and losers. In times like these, there are more losers than winners, which is not how it should be, but it is a fact. In this episode, we discuss a couple of client niches who are winning in digital marketing (among the thousands w...
Mar 25, 2020•6 min
With the right strategy, you can use podcasting as a way to expand your link building (and improve your rankings in search results ), while simultaneously generating more search traffic to the podcast itself. Let’s take a deep dive and explore how to use podcasts for SEO and link building in 2020. Mentioned in Today’s Episode: How long does it take to rank? Libsyn Podbean High-quality, linkable assets Leave Some Feedback: What do you want to hear more about? What should we talk about next? Pleas...
Mar 25, 2020•8 min
In this episode we discuss a case study from an SEO project with a SaaS company where we helped to build landing page and tutorial videos explaining the product and its various features. The result: the dwell-time on the site more than tripled up to nearly three minutes. The subsequent result: the SEO skyrocketed, taking the site from page 2 for a phrase with a search volume of 100K+ to the coveted position 1 for their main "money" term. Some other interesting things happened as well. Listen to ...
Mar 24, 2020•6 min
Anyone familiar with SEO has likely seen the SEO equivalent of a snake-oil salesman: that person or agency that makes overly-ambitious promises that sound too good to be true. Worse still are the stories we hear about SEO agencies who take clients money without delivering commensurate value for the client. Here we outline a few ways to tell whether an SEO agency is trustworthy . What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO...
Mar 24, 2020•5 min
In this episode, we discuss specific reasons why your link building campaigns may not be working . Whether you're performing your website link building in-house or outsourcing it to a third-party vendor, earning links organically or building them manually requires a keen eye for the right elements to make a natural link building profile scale with ease. If done incorrectly, you are almost guaranteed to hurt your SEO efforts more than help them. Remember, this is part 1 of a 3-part series on fail...
Mar 23, 2020•5 min
Instead of hunting down every last onsite strategy useful for increasing conversion rates, start looking offsite. In particular, there are three offsite strategies I’ve known to be useful in maximizing your onsite conversion rate . Mentioned in Today’s Episode: high quality content writing services Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Timothy Carter & SEO.co: SEO.co SEO Blog Twitter SE...
Mar 23, 2020•8 min
When it comes time to hiring an SEO agency, there are certain critical SEO company questions you will want to ask . We discuss some of those in this episode. While by no means an exhaustive list, these questions will help you get to know your potential SEO better, understand their capabilities and figure out if there is a cultural fit between them and your organization. What did you like from this episode? What could we change? What would you like to learn next? Connect with SEO.co: SEO.co // @S...
Mar 22, 2020•7 min
In this episode, we discuss the differences between natural and unnatural backlink profiles and how to ensure you're maintaining a quality backlink profile through link outreach, disavowing and natural link building . A natural backlink profile usually includes things like spammy links . The question is, "what are you doing to ensure you maintain and clean your like portfolio by consistently acquiring new, quality links and disavowing/removing those that are nefarious?" It's an on-going process ...
Mar 21, 2020•14 min
When it comes to SEO and link building strategies , there are huge differences in how we treat established enterprise SEO clients vs. those engaging in startup SEO . Here we discuss some of those differences, including: Linking domain authority for startups vs. established websites Link velocity or the speed with which links are built On-site strategies, including on-site content production Social media strategies Launching new services on new sites vs. established brand sites for more rapid SEO...
Mar 20, 2020•10 min
Google still relies on offsite links to evaluate domain authority. That means even though links are more rigidly evaluated, they’re still an important factor for your SEO campaign. Building links isn’t the problem; instead, it all comes down to how you build them . If you build links with the sole intention of artificially increasing your rank , you’re going to get penalized. If, however, you focus on building links with quality offsite content, you’ll be able to reap the benefits of a large-sca...
Mar 20, 2020•8 min
When it comes to guest posting for SEO , it's more about quality than quantity. In fact, in today's world of manual Google actions, it's often better to focus on niche-relevant sites with lower Domain Authority, than generic sites who regularly accept guest blog posts. My mantra is, if someone is pimping out a site for guest posting, then they'll let anyone in there, which is usually the case. The more exclusive a guest post opportunity, the better. That's where your focus should be. What did yo...
Mar 19, 2020•9 min
No two websites or link building campaigns are the same. Hence, budgets are based on both internal restraints and also upon what might be needed to go toe-to-toe to compete with other websites in your niche. Gauging link building service costs can be overwhelming. Our best advice: source an agency based on quality with a consideration given to price. Lower cost services can hurt more than help. What other topics would you like to discuss? What areas are important to you? We would love your feedb...
Mar 18, 2020•5 min
Let’s analyze six of the most important off-site SEO factors you should always pay attention to, based on the rules by which Google — and other search engines — want us to play the SEO game. Mentioned in Today’s Episode: Google Guidelines Guest blogging helps link building On-site content for SEO Moz’s Open Site Explorer Domain Authority or SEO rank Questions to ask before launching a marketing campaign Leave Some Feedback: What do you want to hear more about? What should we talk about next? Ple...
Mar 18, 2020•12 min
Done right, guest blogging can still be an effective method for expanding a link profile and improving SEO rankings . However, if done incorrectly or with sloppiness, guest blogging can actually hurt your rankings, especially if you are looking to do it at scale. As you truly scale, it can be difficult to maintain the quality of publications and guest blog opportunities that may still provide a lasting, sustainable benefit to your SEO. In this episode we discuss building internal resources as we...
Mar 17, 2020•10 min
Building links for ecommerce sites is becoming more difficult than ever. Here we outline how to build links to ecommerce sites --and in particular product pages in a natural and white-hat way that will build you sustainable traffic over the long-haul. In this episode, we discuss : SEO strategies for various eCommerce CMS platforms like Shopify & BigCommerce Link diversity from niche specific publishers Link velocity to informational content vs. product pages Homepage link building Other page...
Mar 17, 2020•8 min
Other than price, how do you identify a cheap SEO service or package? There a few telltale signs. Mentioned in Today’s Episode: // Affordable SEO Pricing // SEO Backlinks // Cost of SEO Services // Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let us know in the comments below. Connect with Timothy Carter & SEO.co: SEO.co SEO Company Blog Twitter SEO.co LinkedIn SEO.co Timothy Carter on Twitter Timothy Carter on LinkedIn SEO Podcast...
Mar 16, 2020•7 min
Freelancing, outsourcing and automation have become more than buzzwords in recent years as many SMBs and Fortune 1000 companies alike are utilizing the gig economy to find quality options for work they need done. Link building is no exception. In this episode of the SEO podcast, we outline some of the pros of outsourcing your link building services to third parties (typically via white label backlinks ), what the difference between outsourcing and offshoring is and what that means for link build...
Mar 15, 2020•11 min
Cheap SEO services are everywhere. All it takes is a couple of spare dollars and you can pay someone to optimize your website, build backlinks, or improve search rankings. But poor SEO performed by cheap operators can hurt your website rankings more than help them. But just because you can , doesn’t mean you should .Mentioned in Today’s Episode: Affordable SEO Services SEO Audit SEO Pricing Guide Leave Some Feedback: What do you want to hear more about? What should we talk about next? Please let...
Mar 14, 2020•11 min
When it comes to building links for SEO for eCommerce companies , there are nuances to your link building strategy to consider. In this episode, we discuss the following: How SEO for eCommerce websites is both similar and different when it comes to link building. Building links to product pages vs. blog posts. Differences in link building for various eCommerce content management systems (Shopify vs. BigCommerce vs. Woocommerce for Wordpress). Link building to Amazon pages and your Amazon store. ...
Mar 13, 2020•7 min
In this episode we discuss the following: Why you should perform a backlink profile analysis How frequently you need to be analyzing your backlinks What tools you can use when analyzing site backlinks How to take actionable steps after analyzing your backlinks How you should use your backlink profile analysis to build links in the future What did you like from this episode? What could we change? What would you like to learn next? Use these and other tips in our SEO podcast to build links yoursel...
Mar 13, 2020•9 min
