Does Negative SEO with Spam Backlinks Really Work?
Apr 05, 2020•8 min
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Episode description
Many have opined that "SEO is dead." Not the case.
But, "negative SEO is dead." We hope it doesn't "rest in peace."
Negative SEO, the practice of spammy or manipulating links to a competitor's website to drive down rankings (usually with spammy link building tactics) is much less effective than it once was. It's a strategy that is really 2005-esque.
Search engines have gotten much more proficient at ignoring links whose profiles look spammy or appear to have been an attempt to perform a negative SEO campaign. Here we cover spam link building and negative SEO, including how to treat and disavow toxic backlinks pointing to your site.
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