What Should Be Included in Your SEO Audit?
Episode description
Regular website SEO audits are critical for determining if there are any on-site or off-site issues that may be hampering your website rankings and overall user experience. In this episode we discuss the elements that should be included in your website audit, including:
- Duplicate content issues
- Thin content issues
- URL structures
- Title tags, meta tags and meta descriptions
- Inbound links & a full link audit, including looking for toxic links.
- Keyword focus and anchor text variability
- Page load speed and code validation
- Image alt tags and descriptions
- Outbound linking structures
- Internal links
In addition to running a high-level audit, it is also important to run a full content audit to make sure you're only placing emphasis on on-site content that performs well, beefing-up or improving content that does not perform well or getting rid of (301 redirecting or 404-ing) content that does not perform well.
Other helpful links referenced in today's episode:
Free Website SEO Audit Tool // SEO Audit Guide
What did you like from this episode? What would you change? What would you like to hear next time?
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