Cold coffee friends, we have journeyed through social media marketing together for 87 episodes, and now it’s time to wrap it all up. Episode Highlights How to keep using the podcast How to connect with me Helpful resources Resources Mentioned Post and Profit: https://kassaundra-s-site.thinkific.com/courses/PostandProfit Strategy Calls: https://stan.store/fostercontentsolutions/p/social-media-consult-fheray4p Free Instagram Audit: https://fostercontentsolutions.myflodesk.com/elitsjzdvr Free Insta...
May 28, 2025•6 min
Today we’re going to be chatting with one of my lovely Quarterly Data Analysis clients Heather Cacioppo all about how she is using her Instagram Data to create strategic social media content. Heather has taught in self-contained classroom settings for middle school and high school students for 8 years. She is a Special Education Curriculum and Assessment Coordinator. She has a Bachelor's degree in Special Education and a Masters degree in Curriculum and Instruction with a specialization in Teach...
May 21, 2025•15 min
Can you believe that 2025 is right around the corner? And with that fresh new year on the horizon, my guess is you’ve got some fresh new business goals to work towards. So let’s chat about how social media can help support your big dreams for 2025. Episode Highlights Getting specific about your big business goals Social Media Goals KPIs Resources Mentioned Quarterly Data Analysis Wait List: https://docs.google.com/forms/d/e/1FAIpQLSfwTk5wXDmVkWi_1sqqKcX9mngGtNn3bEkTxMgACxHTwxDEDw/viewform?usp=sf...
Dec 25, 2024•8 min
Wondering what tracking and analyzing your Instagram data could do for your business? Today Janice Cook and I are chatting all about how diving into her data has affected her business. Episode Highlights How to know it's time to look more closely at your Instagram data How data supports the big picture marketing goals Surprising insight that data has uncovered Resources Mentioned Quarterly Data Analysis Wait List: https://docs.google.com/forms/d/e/1FAIpQLSfwTk5wXDmVkWi_1sqqKcX9mngGtNn3bEkTxMgACx...
Dec 18, 2024•45 min
I get it. Sometimes it feels like NOTHING is happening for your business when it comes to creating and posting content on social media. But, after today’s episode, you might just find out that there’s more to celebrate than you realize. Episode Highlights You’ve gotta make some goals You’ve gotta look at your data You’ve gotta celebrate! Resources Mentioned Quarterly Data Analysis Wait List: https://docs.google.com/forms/d/e/1FAIpQLSfwTk5wXDmVkWi_1sqqKcX9mngGtNn3bEkTxMgACxHTwxDEDw/viewform?usp=s...
Dec 11, 2024•8 min
As teachers and former teachers we all know that December is a VIBE (and by vibe I mean a hot mess of wrapping up units, celebrating holidays, and just holding it all together until break). So let’s chat about how we can provide content that serves our teacher audience in this hectic season. Episode Highlights Quick Solutions Lead Magnets Humor and Understanding If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https:...
Dec 04, 2024•6 min
We’re wrapping up our thankful series with a round up of all the time-saving social media tools I’m thankful for and I know you will be too! Episode Highlights Schedulers Manychat Post and Profit Data Tracker Resources Mentioned --> Later affiliate link: https://try.later.com/ggv1e2qz2oop --> Manychat affiliate link: https://manychat.partnerlinks.io/v3k82g5ib17n --> Post and Profit Course: https://kassaundra-s-site.thinkific.com/courses/PostandProfit --> Quarterly Data Analysis Waitl...
Nov 27, 2024•10 min
We’re keeping with the theme of thankfulness this month and today I want to chat about being thankful for those DMs in your inbox. Episode Highlights Mindset Shift on Full Inboxes Taking on DMs Solo Taking on DMs Semi-Solo with Some Automation Taking on DMs With a Team Member Resources Mentioned --> Manychat affiliate link: https://manychat.partnerlinks.io/v3k82g5ib17n --> Engagement Service Waitlist: https://forms.gle/Ewy9K2RZvYfarC8b9 If you enjoyed this episode, please leave a review on...
Nov 20, 2024•10 min
Viral, it’s the main buzzword for social media. Everyone seems to want it, but today on the podcast, we’re gonna chat about what you might be thankful when your content DOESN’T go viral . Episode Highlights What can happen when you “go viral” If not going viral, what do we want? Resources Mentioned --> Take a peek at that Going Viral Reel referenced in today's episode --> Dive into Module 11 for an action plan --> Join the waitlist for my Quarterly Data Analysis Service If you enjoyed t...
Nov 13, 2024•6 min
It’s November and Thanksgiving will be here before we know it. So, today we’re kicking off a month long “I’m Thankful” series here on the podcast starting with exploring our thankfulness around social media for our businesses. Episode Highlights Wins I’m Seeing on Social Media Right Now The Connections We Get To Make Resources Mentioned --> Shout out someone who is crushing it on social media right now inside our Facebook Group --> If you missed the powerful story of connection that starte...
Nov 06, 2024•6 min
We’ve been talking about social media data all month and I knew I couldn’t end our series without introducing you to Allison Krysl, a self-proclaimed numbers nerd who is always ready to build a spreadsheet. She’s a former elementary teacher who has always loved gathering information about what her students were learning to help her figure out what to teach next. And as she shifted into the online business world space, she realized her passion for helping people fall in love with numbers is neede...
Oct 30, 2024•28 min
Let’s face it. There’s a lot we could potentially gripe about when it comes to using Instagram to market our resources. So today we are tackling the 3 most common pain points I hear and how you can relieve those pain points using your data. Episode Highlights What to do if you struggle to come up with content ideas What to do if you don't feel like you have any engagement on your posts What to do if you want to see more traffic to your store from your Instagram efforts Resources Mentioned -->...
Oct 23, 2024•9 min
Okay, it may not be a national holiday BUT as a social media strategist I am officially deeming the second Monday of each month Data Day. Let’s chat about it. Episode Highlights What is Data Day? Why the 2nd Monday? Data Day Example Resources Mentioned --> It's time to Post and Profit : https://kassaundra-s-site.thinkific.com/courses/PostandProfit If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.a...
Oct 16, 2024•6 min
Do I need to track ALL the data points ALL of the time to create strategic content for my account? Sure don’t. So let’s talk today about what you really need to keep your eyes on. Episode Highlights Big Business Goals Social Media Goals KPIs Resources Mentioned --> It's time to Post and Profit : https://kassaundra-s-site.thinkific.com/courses/PostandProfit If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://p...
Oct 09, 2024•7 min
By now you all know my love for data and using it to help you create strategic content. So we’re diving in to another social media data series this month. And what better way to start it off than a little refresher on all the data you have in your Instagram app. Episode Highlights What data do you have access to on Instagram? What do these data points even mean? Where do I find the data I need? Resources Mentioned --> Check out the Post and Profit Course : https://kassaundra-s-site.thinkific....
Oct 02, 2024•10 min
I’m excited to bring you my second “Hot Take” segment and today I’m dishing all of my feelings on using the program ManyChat in your social media marketing strategy. Episode Highlights What is ManyChat? My Hot Take (Pros) My Hot Take (Cons) Resources Mentioned --> Take a closer look at ManyChat yourself HERE --> You might also enjoy listening to Episode 61 HERE If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: h...
Sep 25, 2024•8 min
I’ve seen a huge increase in the number of follow trains happening in the TpT community and we NEED to talk about it. Episode Highlights What is a Follow Loop? What is an Engagement Pod? How I know so much about these “strategies” The dangers of Follow Loops The dangers of Engagement Pods If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649 Connect wi...
Sep 18, 2024•8 min
Let’s face it, most of us don’t have a lot of time. So today, we’re talking about how to get the most out of engaging on Instagram if you only have a few minutes a day. Episode Highlights So many engagement options Utilizing the DMs when you’re short on time Your game plan for 5 minutes of engagement Resources Mentioned --> Learn more about engagement strategies in Episode 50 If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as...
Sep 11, 2024•6 min
I’m already posting content, showing up in Stories, and optimizing my profile page, WHY do I need to be engaging on Instagram, too? Let’s dive into it today in our first episode of Social September. Episode Highlights The Engagement Debate Why Engaging Matters as a Teacher Seller But I can’t do it ALL! If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566...
Sep 04, 2024•7 min
We’ve made it to the final episode in our Social Media Marketing Funnel series so you know that means we’re talking about conversion. Episode Highlights When should you focus on Conversion Marketing? Types of content to convert your audience The role Stories play in conversion Resources Mentioned You might also enjoy Episodes 67 and 68 If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/pod...
Aug 28, 2024•6 min
Today we’re diving into the second episode in our Social Media Marketing Funnel series where we are going to be chatting all about nurturing audience. Episode Highlights Why you need to nurture your audience When to nurture your audience How to nurture your audience Resources Mentioned You might also enjoy Episode 67 If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-so...
Aug 21, 2024•7 min
Today we are jumping into a series all about your social media marketing funnel, the stages you need to move your followers through in order to convert them to customers and of course, we have to start right at the top with brand awareness marketing. Episode Highlights Overview of the Social Media Marketing Funnel When should you focus on Brand Awareness Marketing? Content to create when focusing on Brand Awareness Resources Mentioned You might also enjoy Episode 11 If you enjoyed this episode, ...
Aug 14, 2024•8 min
Back to school season is upon us and as a teacherpreneur you need all of the brain space and energy you can muster which is exactly why we need to talk about batching your social media content. Episode Highlights What is batching? How does batching work for social media? What could batching look like for you in this season? What about trends? Resources Mentioned After this episode, check out Episode 26: Social Media Time Savers Please leave a review on Apple Podcasts so we can help as many teach...
Aug 07, 2024•10 min
Today we’re tackling another one of those age old social media questions: Do I cross post my Instagram content to my Facebook Page. And I’m going to be dishing out my personal opinion as a social media strategist as well as giving you things to consider when cross posting and trends I’ve been seeing with my own clients. Episode Highlights My Take on Cross Posting Things to Consider Trends I’m Seeing Resources Mentioned Popular Times to Post on Instagram: https://www.socialpilot.co/blog/best-time...
Jul 31, 2024•9 min
Your Facebook Group is a treasure trove of market research waiting to be harnessed to help you grow your business. Let’s talk about a few ways you can start gathering that information to help you reach your big goals. Episode Highlights Questions that will help you run your group Questions that will help you decide what to post If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/sch...
Jul 24, 2024•8 min
Wondering what is actually working for teacherpreneurs in Facebook Groups in 2024? This episode is spilling all the tea. Episode Highlights logistics posting maintenance Resources Mentioned Check out episode 62 next If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649 Connect with host Kassaundra is a teacher-turned-social media manager with a passion...
Jul 17, 2024•8 min
Last month we spent a lot of time chatting Instagram data but I couldn’t leave all of you out there with a Facebook Group hanging. That means today we’re diving into what data you should track in your Facebook Group. Episode Highlights Quantitative Data Qualitative Data Resources Mentioned You might also enjoy episodes 57-60 where we took a deep dive into Instagram Data. If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possibl...
Jul 10, 2024•10 min
In May, Meta announced that they would be testing out tiers of their Meta Verified subscription and we can’t NOT chat about it. Episode Highlights What is Meta Verified? Meta Verified Tiers Background My Hot Take Resources Mentioned Stay up to date on Meta Verified Tiers here : https://about.meta.com/technologies/meta-verified/ If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/sch...
Jul 03, 2024•6 min
Now it’s no secret that there is A LOT of data you get from your Instagram Insights, BUT don’t let that deter you from creating a data-driven strategy for your social media marketing because truly when it comes down to it, there is really only one piece of data you really need to keep your eyes on. Episode Highlights THIS is the ONE Goals and KPIs If a SMM had to pick one… Resources Mentioned If you enjoyed this episode, please leave a review on Apple Podcasts so we can help as many teacher busi...
Jun 26, 2024•7 min
So what happens if you decide that analyzing your Instagram data just isn’t for you? I mean, can it really be that big of a deal. You’re gonna find out, right now. Episode Highlights The tale of the hamster content creation wheel The tale of missed opportunity The tale of the missing ROI Resources Mentioned Please leave a review on Apple Podcasts so we can help as many teacher business owners as possible: https://podcasts.apple.com/us/podcast/schooled-in-socials/id1675566649 Connect with host Ka...
Jun 19, 2024•8 min
