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Do I need to track all the data all the time to create strategic content for my account? Sure don't. So today, let's talk about what you really need to keep your eyes on.
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So teacher authors, go ahead and reheat that cup of coffee because I'm your host, Kassaundra Foster, and we're about to get Schooled in Socials.
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Welcome back to Schooled in Socials. Last week, we chatted about all of the data we have access to in our Instagram app, and I promised you it wouldn't feel overwhelming for too long. And today I'm going to make good on that promise by helping you narrow down your focus so you know what data points are most important for you to track.
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In order to understand which data points are the most important for you to keep track of, we need to start with your big business goals. So I want you to take a minute, maybe even hit pause here, and reflect on your goals for this quarter or this year for your business. Now, all of us are probably striving in some way to generate more revenue in our businesses, but I need you to get more specific than that. Are you trying to grow your email list this quarter ahead of a launch? Are you focused on driving more traffic to your TPT store or another selling platform? Are you trying to get more networking and visibility opportunities? You see where I'm going here? What are those goals you're using to help get yourself to your ultimate end goal, which is probably more revenue coming in from your business? Honing in on those goals is important because they're going to dictate what actions we want to see increase with our Instagram marketing, and thus what data points we should actually be keeping our eyes on.
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So now that you have your big business goal in mind, we just need to translate that big business goal to a social media goal that will help you achieve it. So for example, if I want more people to join my email list, what do I want to see happening on my Instagram account? That is step number one, take your big business goal and then ask yourself, if I'm going to achieve that, what do I want to see happening on my Instagram account? Well, in the case of building my email list, I would want to see people clicking on my link in bio to get access to my lead magnets, or commenting on my posts where I promote my lead magnets so they can get access to the opt in form. So here, with this example, my goal would be to increase my link clicks for my lead magnets, and maybe even increase comments on posts about my lead magnets. And as a social media strategist, I like to get really specific with these goals, like, I might say something like, I want to see link clicks increase to an average of 10 per post so I can easily see that I'm moving towards my intended goal. But if you don't want to get that specific, you don't have to. You just need to know that this social media goal leads you to your KPIs, those data points that you will keep an eye on to determine progress and success.
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I always feel fancy when I say KPIs or key performance indicators, but really it just means the data you're going to use to determine if you've met your goal. So you started with your big business goal, we've determined what action we want to see increase on Instagram to get you there, and now we need to clearly state the data points that we're going to keep track of. So going back to that list building goal, I was looking for more link clicks. So that's easy. I'm going to keep my eye on the external link tabs number but we need to go a little beyond that and think about, how are we going to get people to click on my link in bio and access my lead magnets? So if this were my goal, I would also keep an eye on two other data points. I would keep an eye on my reach number, because I want more people to know about me. The more people that know about me, the bigger pool of potential customers I have to work from, and the more people who could potentially click the link in my bio and join my list, I would probably also keep an eye on follows per posts, so not necessarily follower count. We do want to see that increase, but I want to make sure that the content that I am putting out is actually what's bringing followers in to my community. Because again, the more people I can get into my community, the more potential people to get on my list, and the people who follow me probably find my content valuable, and will also likely find my lead magnet valuable when I share it with them. So usually we try to pick around three KPIs that will help you get to your end goal. For me, in this example, it goes the more reach, the more followers, the more people can click my link in bio and get my lead magnet. So I would keep track of those three data points, and I would make sure that the content I'm creating is helping me increase those numbers.
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So when you ask what Instagram data should I keep my eyes on? Know that it is completely unique to what you're trying to achieve in your business, you determine your big business goal, then a social media goal that would help you achieve it, and then the KPIs that would show you that you're making progress towards your social media goal.
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And if you didn't already know, this is the exact formula I teach in my post and profit course to help people hone in and create solid strategies that finally get them the results that they had been hoping for. So if you're ready for that transformation in your business, I would love for you to come and join us.
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Alright, cold coffee friends. Thanks so much for listening. If you're loving getting schooled in socials, make sure to subscribe so you don't miss an episode. Also, I would love it if you left a review, so that other teacher authors like you can start getting schooled in socials too. All right, I'll see you in the next episode.