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It may not be a national holiday, but as a social media strategist, I am officially deeming the second Monday of each month data day. Let's chat about it.
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So teacher authors, go ahead and reheat that cup of coffee because I'm your host, Kassaundra Foster and we're about to get Schooled in Socials.
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Welcome back to Schooled in Socials. Now you might not be as excited as me about collecting and analyzing your social media data, but it's important to have a routine, so that's why I've named the second Monday of the month data day.
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Now, like I said, I may be a social media strategist, but in my mind, data day should go beyond our Instagram analytics. Every CEO needs to have time to sit down and look at the important numbers in their business, their sales stats, blog, traffic, email, open rates, etc, all of these numbers help us make informed decisions on where to go next. So why not have a whole day dedicated to data, and within that day, you would also sit down and analyze your Instagram posts from the last month see if they accomplished what you wanted them to, aka moving you towards your social media goal, and thus your big business goal, and then determine what kind of content to create for the next month to continue to work towards those goals. So data day really consists of three basic steps, analyze, reflect and make a plan for moving forward now.
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Why am I so enthusiastic about having the second Monday of each month be this data day? Well, I don't want you to work harder than you have to to collect and analyze your data. I want you to be able to do it just once a month, and in order to get an accurate look at your post performance, they need about two weeks to marinate before gathering data on them. And wouldn't you know it, the second Monday of the month is typically about two weeks from the end of the last of the month, so you can sit down and analyze the whole last month's worth of data fairly accurately. Plus, if we make it a specific day, we can create a recurring calendar task for ourselves and make sure that analyzing our data actually happens each month, which is key to us moving forward and reaching our goals.
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So what does data day look like when it comes to your Instagram data? Let me walk you through what I did on a previous data day to help give you an idea. First, I started by reviewing my big business goal, which was to build my email list to prep for an upcoming launch of my course. Then I reviewed my social media goal, which was to get more external link taps so I knew people were navigating to my lead magnet. And then I reminded myself of the KPIs I need to keep my eye on in order to make sure I get there. In this case, I was looking at my overall reach, my engagement rate, because I was also having people comment to get access to my opt ins, as well as external link tabs. Then I went ahead and I gathered data from each post using the post Insights section, and looked to see if any of my KPIs had increased from the previous month and if there were any trends in the content that did well for my three KPIs. Here's what I determined as I looked at the data and the posts. If I was going to increase my reach so more people can learn about how I can help them, I should continue to make reels as they were the media type that was most present in my top performing content for reach, engagement rate and link clicks. Also, I should focus on educational content in the form of reels and carousels to keep up my engagement because educational content showed up as my top performing posts when it came to engagement rate. Now there wasn't enough data for me to make a determination on what type of content would help me increase link taps, because I didn't use CTAs that called for people to head to my link in bio enough, so I decided that I would try sharing my lead magnet in a variety of different ways to help drive traffic to my email list, which included using those types of CTAs that had people head to my link in bio so that I could gather some more data on that KPI. So I analyzed my top three KPIs, I reflected on the information those posts gave me and then I made a plan to move forward with my content into the next month.
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So even if you might not be as excited about data as I am, I highly recommend adding a data day to your monthly workflow so that you have time to analyze, reflect on and make a plan to move forward using your numbers.
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Of course, I would love to hear if you're jumping on the data day train. So if you added the second Monday of the month to your calendar, make sure to hop in my DMs and let me know so we can be data day buddies.
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Alright, cool coffee friends. Thanks so much for listening. If you're loving getting schooled in socials, make sure to subscribe so you don't miss an episode. Also, I would love it if you left a review so that other teacher authors like you can start getting schooled in socials too. All right, I'll see you in the next episode.