In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics. We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data. Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode. Learn...
Dec 09, 2021•33 min•Season 5Ep. 6
In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo. Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years. We talked about the entire journey of the acquisition, right from the initial reach out to finalizing the exit. Arjun shared the deciding facto...
Oct 15, 2021•39 min•Season 5Ep. 5
In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling. Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel. We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011. Sairam talks about how to tell a story for each audience. Whether you're an investor, founder, or executive, you have different needs of listening to stories. And h...
Sep 13, 2021•39 min•Season 5Ep. 4
In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy. Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001. In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin. After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve their true potential. With Sreedhar, we discussed how the SaaS industry has shaped over the past tw...
Aug 24, 2021•27 min•Season 5Ep. 3
In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment. We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow. Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment. Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process. All this...
Aug 10, 2021•29 min•Season 5Ep. 2
In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team. She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee. She also emphasizes the Net Retention Rate and its importance. All this and more with Arundhati in this episode. Connect with Arund...
Jul 08, 2021•25 min•Season 5Ep. 1
In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy. Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA. We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more. Ashwin also shares his be...
Apr 26, 2021•38 min•Season 4Ep. 10
In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams. Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years. We discussed the goals of the PMM team and what makes it the catalyst for business growth? Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM t...
Apr 14, 2021•25 min•Season 4Ep. 9
In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution. Dreamdata.io is a B2B revenue attribution platform. We discussed how Steffen started Dreamdata and what piqued the idea in his mind. We also talked about the GTM strategies and playbooks their team is using to conquer this market. All this and more with Steffen in this episode. Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/ Visit our website - https:/...
Apr 06, 2021•27 min•Season 4Ep. 8
In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success. She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success. All this and more with Sandhya in this episode. Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https:/...
Mar 18, 2021•19 min•Season 4Ep. 7
In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.io Finly simplifies accounts payables for businesses. Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly. Veekshith talks about this approach and how it helped them build the company. He also talks about their objectives for 2021 and how they're expanding to middle-east market. All this and more with Veekshith in this episode. Connect with Veekshith on LinkedIn ...
Mar 04, 2021•22 min•Season 4Ep. 6
In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric. Kubric is an AI-driven automation tool for designers and marketers. How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India. All this and more with Kaus in this episode. Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/ Check out Kubric - https://kubric.io/ Visit our website - https://saassessions.c...
Feb 24, 2021•41 min•Season 4Ep. 5
In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company. Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org. Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Feb 17, 2021•29 min•Season 4Ep. 4
In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms. Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments. All this and more with Sowmya in this episode as we take a deep dive into personalization. Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmy...
Feb 06, 2021•31 min•Season 4Ep. 3
In this episode, I hosted Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners, to discuss his thoughts on the State of SaaS in India. Shailesh played leadership roles at companies like Birla Global Finance, Tata Finance, Infosys, and more. He’s currently the founding managing partner and CIO at Exfinity Venture Partners. Exfinity is a tech fund backing enterprise B2B companies in the India and India-US corridor. Their portfolio includes companies like Moengage, Mad Street ...
Jan 20, 2021•28 min•Season 4Ep. 2
In this episode, we hosted Deepesh Agarwal, co-founder & CEO of MoveInSync. MoveInSync provides a transport management platform that is used to move people or goods efficiently. We discussed how Deepesh started up 12 years ago in 2009 and scaled the company in India. Deepesh talked about the challenges that COVID brought for the company and how they turned it into an exciting opportunity. All this and more with Deepesh in this episode. Connect with Deepesh on LinkedIn - https://www.linkedin....
Jan 11, 2021•31 min•Season 4Ep. 1
Smrithi is a product leader passionate about marrying great user experiences with technology to deliver business value. With over a decade of experience, Smrithi has spent her past 7 years with Freshworks in their product function, working on products like Freshdesk, Freshchat, and Freshcaller, Freshconnect. In this episode, we discussed how do you go about deciding what new products to build? What are the building blocks needed to make these a success? How do you measure the success of new prod...
Dec 17, 2020•42 min•Season 3Ep. 23
In this episode, we hosted Shubhi Agarwal, Co-founder of Locobuzz to talk about the story of Locobuzz. Locobuzz is an Enterprise SaaS platform for Digital Customer Care, Engagement, Experience Automation & Analytics for B2C companies and Governments. She talks about the challenges she faced in building and scaling up Locobuzz as a bootstrapped company. And how they are selling to large enterprises in India. Connect with Shubhi on LinkedIn - https://www.linkedin.com/in/shubhi/ Check out Locob...
Dec 02, 2020•26 min•Season 3Ep. 22
In this episode, we hosted Saravana Kumar, CEO at Kovai.co Saravana is an Entrepreneur, Investor, and Technical enthusiast. Kovai is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space. Here’s a story of Kovai's businesses in numbers They have raised 0 outside funding They have grown 150% YoY in the last 3 years They have grown their team from 10 to 130+ people They reached $8.5m+ in Q2 2020 Connect with Saravana on Lin...
Nov 19, 2020•36 min•Season 3Ep. 21
In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing. Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS. Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience. She also talks about her experience and best practices to follow while implementing this strategy. Connect with Pranjalee - https://www.linkedin.com/in/pranjaleelahri/ Visit our website - https://saassessi...
Nov 16, 2020•26 min•Season 3Ep. 20
In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS. We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel. Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave the success path for many startups worldwide. All this and more with exciting insights on storytell...
Nov 10, 2020•33 min•Season 3Ep. 19
I believe many of us are working remotely now because of Covid. But something interesting about our today’s guest is that she’s working remotely before it was cool.Meera Sapra joined Zoho in 2008 as their first remote employee. And she’s been working remotely for the past 12 years now.In this episode, we discussed how Meera managed to work remotely in 2008. How did she tackle the daily workflow? She also explains the challenges she faced and how did she overcome them. We also discussed, how can ...
Nov 07, 2020•32 min•Season 3Ep. 18
In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more. With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more. We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots? She also shares ...
Oct 30, 2020•33 min•Season 3Ep. 17
In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors. We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company. Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/ Check out Corefactors - https://www.corefactors.in/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Oct 21, 2020•26 min•Season 3Ep. 16
In this episode, we hosted Priya Mohan from the leadership team at Venture Highway. Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space. Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/ Check out Venture Highway - http://venturehighway.vc/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn...
Oct 16, 2020•31 min•Season 3Ep. 15
In this episode, we hosted Max Armbuster, CEO of Talkpush. Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/ Check out Talkpush - https://talkpush.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Oct 11, 2020•22 min•Season 3Ep. 14
In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis. Fun fact about Profoundis, it was the first-ever product exit in Kerala's history. We talked about Arjun's early days of starting up, scaling, and the exit. We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms. Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/ Check out Instent...
Oct 05, 2020•32 min•Season 3Ep. 13
How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment? How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel? Which media gives me the highest ROI? What is the most cost-effective campaign? If you don’t know what’s working and what’s not, it’s hard to plan for the future. If you have asked these questions to yourself, and wondering what are the answers to t...
Sep 27, 2020•35 min•Season 3Ep. 12
In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company. Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India. We talked about why this channel is a great channel to generate revenue and increase the retention of your customers. Additionally, Scin...
Sep 23, 2020•35 min•Season 3Ep. 11
In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners. Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models. Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/ Follow Anand on Twitter - https://twitter.com/Anand_datta Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com...
Sep 18, 2020•36 min•Season 3Ep. 10
