In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR. We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR. We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve. Connect with Karishma on LinkedIn Follow Karishma on Twitter Visit our website - http...
Sep 11, 2020•22 min•Season 3Ep. 9
In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19. Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platform. He explains how he and his team were impacted by Covid-19 and how they managed to sustain the gro...
Sep 07, 2020•34 min•Season 3Ep. 8
In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia. He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic. Pipeline prediction is hard, but Francois tells us how he does it at Algolia. All this and more in this episode. Connect with Francois - https://www.linkedin.com/in/francois-kulik-b161735/ Check out Algolia - https://algolia.com/ Visit our ...
Sep 05, 2020•35 min•Season 3Ep. 7
In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020. Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand. He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue. How sustainable is this new model for events? Will everyone adapt to it? Find out...
Sep 02, 2020•44 min•Season 3Ep. 6
In this episode, we hosted Aadil Bandukwala, Director APAC Field Marketing at HackerRank to talk about evangelizing your product. Aadil was previously the Chief Evangelist at Belong. He explains what is product evangelism and how it differs from branding. If you're new to this, he also tells us how can individuals/companies can get started with product evangelism. All this and more with Aadil in this episode. Connect with Aadil - https://www.linkedin.com/in/aadil/ Follow on Twitter - https://twi...
Aug 30, 2020•35 min•Season 3Ep. 5
In this episode, we hosted Kevin White to talk about overcoming growth plateaus. Kevin is currently the Head of Marketing at Retool. Retool is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly. Previously, he was heading Growth marketing function at Segment, which is one of the leading customer data platforms. To start with, Kevin explains what's a growth plateau and his experience wi...
Aug 26, 2020•34 min•Season 3Ep. 4
In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns. We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo. We also talked about using social media for sales and accelerating your funnels too. All this and much more in this episode with Vaidehi. Follow her puns - http://twitter.com/butvai Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/...
Aug 22, 2020•34 min•Season 3Ep. 3
In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Aug 18, 2020•21 min•Season 3Ep. 2
Welcome to the first episode of Season 3 of the podcast! In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy. Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerRevie...
Aug 11, 2020•26 min•Season 3Ep. 1
In this episode, we're celebrating 50 episodes on the show. Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career. Tune in to this special episode and let me know if you liked it. Thank you all for supporting the podcast. :) Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Jul 20, 2020•1 hr 12 min•Season 2Ep. 27
In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.ai Abhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more! Connect with Abhijeet - https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/ Check out Nektar.ai - http://nektar.ai/ Visit our website - https://saass...
Jul 12, 2020•38 min•Season 2Ep. 26
In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India. Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US. Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and more. Connect with Aviral - https://www.linkedin.com/in/aviral-bhatnagar-72391044/ A Junior VC - ht...
Jul 02, 2020•26 min•Season 2Ep. 25
In this episode, we hosted Nimesh Mathur who is the Head of Customer Success (India, SEA, and ANZ) at Branch. Nimesh is a veteran with over 14 years of experience in Customer Success, he has built and lead teams at HackerRank, Pluralsight, and Branch. In this episode, we learn about Customer Success why it is an integral part of SaaS businesses. How Can Customer Success collaborate better with Sales/Marketing/Product teams? How can CSM’s help customers achieve their desired outcomes, how do you ...
Jun 29, 2020•39 min•Season 2Ep. 24
In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India. At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset. We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges. Nikhil also talks about building in India, selling in India. All this and more w...
Jun 23, 2020•35 min•Season 2Ep. 23
Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer. After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu. Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a mult...
Jun 19, 2020•57 min•Season 2Ep. 22
In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO. Eli coined the term Product Led SEO and he explains what it is in this episode. How to go beyond what everyone is already doing in SEO and get better results, faster. Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show. Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/ Subscribe to his newsletter - https://www.elisch...
Jun 15, 2020•33 min•Season 2Ep. 21
In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events. Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events. What are the different virtual events that you can run for your business? All this and more with Nick and Deepika in this episode. Connect with Nick - https://www.linkedin.com/in/nickbennett1/ Check out ...
Jun 12, 2020•24 min•Season 2Ep. 20
In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India. What is the overall GTM strategy for them and how is Maneesh setting up the operations. Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/ Check out Github - https://github.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Jun 08, 2020•25 min•Season 2Ep. 19
In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics. Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track? Can we associate design to growth as well? All this and more with Shay in this episode. Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/ Visit ActiveCampaign - https://www.activecamp...
Jun 03, 2020•25 min•Season 2Ep. 18
In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack. We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy. Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/ Visit Moengage - https://www.moengage.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/suniln...
May 30, 2020•25 min•Season 2Ep. 17
In this episode, we hosted Geoff Atkinson, CEO of Huckabuy. Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future. We discussed the importance of technical SEO and why it should matter to SaaS companies. We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO. Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering? All this a...
May 24, 2020•22 min•Season 2Ep. 16
In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy. Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy. How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved. Justin t...
May 21, 2020•41 min•Season 2Ep. 15
In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation. Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. If you want to understand h...
May 17, 2020•34 min•Season 2Ep. 14
In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey. He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
May 14, 2020•37 min•Season 2Ep. 13
In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing. How to think differently when you know your purpose is clear? How to take the roads less traveled? And how to make your team take the same road as well? All this and more with Siddharth Sharma. Connect with Sid - https://www.linkedin.com/in/siddharthsh/ Check out Karix - https://www.karix.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/suniln...
May 11, 2020•21 min•Season 2Ep. 12
In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic. CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathy All this and more with Meenakshi in this episode. Connect with Meenakshi on LinkedIn - https://www.linkedin.com/...
May 08, 2020•34 min•Season 2Ep. 11
In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster. Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own. Why data tracking is important for product managers? And how it fits into the responsibility? How to identify bad data and clean it? Best prac...
May 05, 2020•37 min•Season 2Ep. 10
In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture. Gilad and Ronen both have experience in working in and building a remote workforce. * How can a company go remote? And stay productive while remote? * How can companies leverage this situation, and build a stronger remote work culture for the future. * What are the building blocks of a remote work culture? All this and more with Gilad and Ronen on this ...
Apr 30, 2020•44 min•Season 2Ep. 9
In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company. We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India. Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more revenue for your business. All this and more with Sri in this episode. Connect with Sri on LinkedIn - https:...
Apr 27, 2020•24 min•Season 2Ep. 8
I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk. In this episode we discussed, - big bets Jeremy and his team are taking in the Growth function at Spendesk - how he has built the growth team - acquiring first 300 customers with a complete outbound strategy - some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot") All this and more with Jeremy on the podcast. Connect wi...
Apr 23, 2020•29 min•Season 2Ep. 7
