S3E9 - How to evolve marketing from $1m ARR to $10m ARR? ft. Karishma Rajaratnam, Head of Growth at ChartMogul
Sep 11, 2020•22 min•Season 3Ep. 9
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Episode description
In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.
We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.
We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.
Connect with Karishma on LinkedIn
Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
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