In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times. We discussed how to identify the change in user behavior and create an essential product use case for them. How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it. Choosing between short term wins vs long term rewards. Creating habits and hooks to bui...
Apr 18, 2020•33 min•Season 2Ep. 6
In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more. We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long? How can companies get started with webinars? Some of the best practices to run successful webinar campaigns. All this and more with Jo in this episode. Connect with Joana on LinkedIn - https:/...
Apr 12, 2020•23 min•Season 2Ep. 5
We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection. Also, get to know Surendar's thoughts on How the SaaS industry will be in the next 1 year? Which is Surendar's all-time favorite book? Can India become the next SaaS capital in the world? Rapid-fire rou...
Apr 06, 2020•23 min•Season 2Ep. 4
Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing." In this episode, we discussed how can marketers react during such crisis situations? How can they take advantage of this pandemic without exploiting the situation? What can marketing leaders learn about new customer behavior? How do you go about ensuring BCP for marketin...
Mar 23, 2020•36 min•Season 2Ep. 3
In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers. 1:19 - What is Bonjoro? 3:16 - What motivated Matt to create Bonjoro? 6:21 - How did you define an ICP for Bonjoro? 8:44 - What metrics will improve after implementing Bonjoro? 12:8 - How does Bonjoro help their customer's customer success team succeed? 16:18 - Use cases for CSMs 19:31 - Matt's journey and his other two businesses 23:14 - ...
Mar 04, 2020•30 min•Season 2Ep. 2
Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool . Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift. In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses. Eliav showed us all the fantastic chatbots that he has built for himself and his clients. We did record a video in which he showed how these chatbots wo...
Jan 10, 2020•57 min•Season 2Ep. 1
In this episode, we talk to Antoine Goret, CMO of Crisp IM. Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus. Visit Crisp IM's website - https://crisp.chat/en/ Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Dec 24, 2019•19 min•Season 1Ep. 23
In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years. Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees. He also talks about the challenges involved in remote work and how to overcome them. Connect with Liam on LinkedI...
Nov 15, 2019•27 min•Season 1Ep. 22
Grow fast or die slow. Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako. Why Customer Success is becoming an important role in the SaaS industry? Is Customer Success a vital function for a SaaS to determine it's product-market fit? How to stop your customer success role turning into a customer supp...
Oct 01, 2019•1 hr 5 min•Season 1Ep. 21
In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM. Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly. Baptiste explains how Crisp IM is a unique and useful IM tool for your business. Visit Crisp IM's website - https://crisp.chat/en/ Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/b...
Sep 17, 2019•23 min•Season 1Ep. 20
Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation. He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users. Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM. Check out VTiger CRM - https://vtiger.com Connect with Sreenivas on LinkedIn - https://www.linkedin.com...
Aug 08, 2019•24 min•Season 1Ep. 19
In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging. We talked about - 1. What is PR? Why it’s needed? 2. When should a SaaS do PR activities? 3. What are some examples of PR activities? 4. What are the three inexpensive PR strategies? Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/ Visit Sphoorti's website - https://sphoortif...
Jul 23, 2019•19 min•Season 1Ep. 18
Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development. In this episode, we talked about aligning your Sales and Marketing for maximum ROI. We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle? All this and much more along w...
Jul 18, 2019•24 min•Season 1Ep. 17
We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth. In this episode, we talked about: - what is product led on-boarding? - what’s the difference between normal on-boarding vs PLO? - does it help in optimising other metrics such as activation, churn, etc? - why should SaaS companies care about it? - how does ...
Jul 11, 2019•15 min•Season 1Ep. 16
Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales? I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic. In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now. Firstly, they both point out ...
Jun 26, 2019•29 min•Season 1Ep. 15
In this episode, I invited Shruti Kapoor, Founder and CEO of Strings.ai, to talk on how SaaS companies can leverage AI to close more deals. Shruti talks about how AI can help increase conversion in each step of the buyer's journey. Also, how does providing contextual help during sales conversation help in increasing conversions? Strings.ai is an AI powered On-screen, real-time and contextual battle cards tool for your Account Executives. It allows you to manage call reviews and analytics for eve...
Jun 18, 2019•18 min•Season 1Ep. 14
In this episode Anupam Bhatt (Architect and Technical Program Management at IBM) takes us behind the scenes and explains how the engineering team plans for growth and scale. Anupam talked about how systems are designed and how planning for scale starts from day 1. How engineering teams adapt to sudden spikes and how they deal with situations that get out of control. Anupam also went through challenges engineering teams face and shares his learnings based on his experiences. If you've wondered wh...
Jun 12, 2019•30 min•Season 1Ep. 13
I invited Ravi to talk about his entrepreneurial journey and the journey of Moengage in this episode. Today, Moengage is probably one of the hottest startups in India. Ravi talked about how he along with Yashwant and their entrepreneurial spirit, started Moengage and made it a global brand which now serves Fortune 500 companies. He talked about how SaaS companies can tap international markets and expand globally. We also discussed how Moengage achieved a stage where they decided to raise funds, ...
Jun 06, 2019•29 min•Season 1Ep. 12
In this episode, Kishan Gupta, CEO of UXCam talks about user on-boarding funnel and how does a typical funnel for a SaaS look like. He also talks about the best practices that SaaS businesses should follow while crafting the on-boarding funnel. Connect with Kishan on LinkedIn - https://www.linkedin.com/in/kishangupta/ UXCam website - https://uxcam.com Deliver the perfect app experience by capturing and visualising user interaction data with UXCam. Visit our website - https://saassessions.com/ Co...
May 28, 2019•17 min•Season 1Ep. 11
Aniket is the Founder/CEO of Product Bricks Ventures, a product & technology consulting firm with HQ in Dallas. He has been Integral part of product teams that have led to successful acquisition combining over 150 million. He has over 15 years of product development experience with AGILE teams in Internet of Things & Wireless space. He has a PhD in Wireless communication and learnt Entrepreneurship at Stanford. He loves to teach and mentor through various platforms like Everwise, Product...
May 19, 2019•22 min•Season 1Ep. 10
In this episode Kieran gives his perspective on Product Led Growth and why should companies care about this new approach. He talks about the downsides of implementing PLG framework and what can go wrong while implementing it. Product qualified lead is a very important factor to be considered while implementing this framework. True or False? Kieran will tell you. Are you wondering what kind of team you require to implement the product led growth framework? Listen to this episode to find out. Conn...
May 04, 2019•20 min•Season 1Ep. 9
Santosh talked about the early days of Explara and how he with his team overcame various growth challenges to make Explara a leading SaaS platform for Events. He pinpointed the driving factors behind their 600% hypergrowth in 2012. He also shared his views on how early stage CEOs should decide what things to focus on to achieve a growth trajectory and many more valuable insights. If you're an early stage startup CEO, then you should listen to this episode. If you want to get connected with Santo...
Apr 27, 2019•25 min•Season 1Ep. 8
In this episode, I invited Phil Strazzulla who is the founder of NextWave Hire , which allows employers to hire the right talent through some effective unconventional ways. Listen to Phil's opinion on using marketing to land the job of your choice. Then Phil talks about some unconventional methods which you can use to get that job you always wanted. To close, he reveals a few ways you can use to market yourself to land your dream job. Connect with Phil on LinkedIn - https://www.linkedin.com/in/p...
Apr 18, 2019•15 min•Season 1Ep. 7
Wes Bush, a product-led growth expert for B2B SaaS, gives super crisp information about product-led growth.He explains in brief about product qualified leads (PQL) and how to determine one for your SaaS.After listening to this podcast, you'll understand if your product is right for product-led growth and how to implement the product-led growth strategy.Intercom study - https://www.intercom.com/blog/designing-first-run-experiences-to-delight-users/Wes on LinkedIn - http://linkedin.com/in/wesbush/...
Mar 15, 2019•16 min•Season 1Ep. 6
In this episode, I invited Rytis Lauris, CEO of Omnisend, to talk about omnichannel eCommerce marketing automation.We discussed about - * What is ecommerce marketing automation?* What are the different stages in the eCommerce funnel? * How does automation help increase conversion in each stage?* What metrics to track in each stage?Ryan on LinkedIn - https://www.linkedin.com/in/rytisl/Omnisend website - http://omnisend.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn...
Mar 12, 2019•20 min•Season 1Ep. 5
In this episode, Guillaume, CEO of Lemlist, talks about the 10 mistakes that people usually make while running cold email campaigns.We discussed about - 1. Do cold emails still work? (Busting some myth)2. 10 mistakes and 10 solutions or ways to avoid these mistakes.Guillaume on LinkedIn - https://www.linkedin.com/in/guillaumemoubeche/Lemlist - http://lemlist.com/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/...
Mar 05, 2019•27 min•Season 1Ep. 4
In this episode, Vivek Jaiswal, CEO and Co founder of Customer Guru, talks about: * What's a customer focused strategy? Why it's important?* What do you think of the Hubspot's flywheel? Do you think it will kill the traditional funnel?* How to create a customer focused marketing strategy?CustomerGuru - https://www.customerguru.in/Vivek on LinkedIn - https://www.linkedin.com/in/vivekj/ Visit our website - https://saassessions.com/ Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneu...
Feb 28, 2019•18 min•Season 1Ep. 3
It's 2019 and videos are everywhere. Marketers are including video as a part of their content strategy and it is slowly becoming a vital part of the overall marketing plan.To have an expert's advice on Video Marketing I invited the Digital Strategist, Brand & Influencer Consultant, Shane Barker.In this episode, Shane talks about -* how video helps marketers in lead generation* the best platforms for B2B marketing videos* tips for creating and launching B2B marketing videos* personalizing vid...
Feb 25, 2019•16 min•Season 1Ep. 2
Customer success is one of the most trending vertical. It's a whole new strategy when it comes to delivering maximum value to your customers.In this episode, Sue Duris, customer-obsessed strategist, talks about what is customer success and customer experience.We discussed the "Holy Trinity of Growth", which says, Culture + Customer Experience + Employee Experience = Growth! Read more about it here - m4comm.com/holy-trinity-of-growth/Sue gave some tips on personalizing customer success and the ro...
Feb 19, 2019•32 min•Season 1Ep. 1
