S2E6 - Growth marketing in uncertain times ft. Anuj Adhiya

SaaS Sessions

Apr 18, 2020•33 min•Season 2Ep. 6

--:--

Listen in podcast apps:

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.

We discussed how to identify the change in user behavior and create an essential product use case for them.

How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.

Choosing between short term wins vs long term rewards. Creating habits and hooks to build a relationship now and sell later.

All this and more insightful discussion with Anuj in this episode.

Connect with Anuj on LinkedIn - https://www.linkedin.com/in/anujadhiya/

Check out Growth Marketing for Dummies on Amazon - https://amzn.to/2VgMr32

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

For the best experience, listen in Metacast app for iOS or Android

Open in Metacast