S3E1 - Developing a winning GTM strategy ft. Yoni Solomon, Director of Product Marketing & Strategy at G2

SaaS Sessions

Aug 11, 2020•26 min•Season 3Ep. 1

--:--

Listen in podcast apps:

Listen to this episode in Metacast mobile app

Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

Welcome to the first episode of Season 3 of the podcast!

In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy.

Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerReviews (#49 on Deloitte's Fast 500, #1 in Chicago in 2018).

Check out the GTM Playbook by Yoni - https://learn.g2.com/go-to-market-playbook

Product Marketing Personas - https://festival.productmarketingalliance.com/talks/the-5-key-product-marketing-personas-behind-an-award-winning-go-to-market-team/

Connect with Yoni - https://www.linkedin.com/in/yonisolomon/

Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

For the best experience, listen in Metacast app for iOS or Android

Open in Metacast