S5E6 - Marketing Analytics 101 ft. Praveen Das, Co-founder of Factors.ai
Dec 09, 2021•33 min•Season 5Ep. 6
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.
We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.
Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.
Learn more about Factors.ai - https://factors.ai/
Connect with Praveen on LinkedIn - https://www.linkedin.com/in/praveen-das/
Visit our website - https://saassessions.com/
Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast