Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. Join the webinar this Thursday to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book Thursday's free webinar now Exclusive: New data released by Edison Research at SSRS today shows that Americans are spending almost four times longer with podcasts than they were ten years ago. This year, Americans are now spending 812 million hours each week consuming podc...
Jun 16, 2026•6 min•Ep. 2362
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. Join the webinar this Thursday to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book Thursday's free webinar now With a new definition of a podcast "play" being "at least 30 seconds of content consumed", we wondered what would happen if the definition of a "download" also changed to "at least 30 seconds of content downloaded". Below in the "Tech Stuff", we...
Jun 15, 2026•7 min•Ep. 2361
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now Spotify has adopted the Alliance for Podcast Measurement definition of a "play" in their metrics, announced yesterday as part of a wider set of new data and charts within the Creators dashboard. Spotify first introduced a "play" in May 2025, but didn't explain how t...
Jun 12, 2026•6 min•Ep. 2360
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now Ahead of the Jun 26 closing date for this year's award entries, The Signal Awards has published a new report, Recognizing The Risk Takers: Eleven Podcasters Making Bold Bets ; the report features creators from WaitWhat to Psychopedia to Lower Street, each of whom ma...
Jun 11, 2026•4 min•Ep. 2359
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now Apple released more information on upcoming features, as part of the company's WWDC event. In the announcement, we learn that from "fall" this year - Mac users will get access to video podcasts in the Podcasts app; Apple Podcasts on tvOS also will support video play...
Jun 10, 2026•8 min•Ep. 2358
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. Join the webinar to learn how podcast networks can use AI to maximize their sales output using Claude, agents and ChatGPT. Book the free webinar now Dish from Waitrose is the world's most successful branded podcast , according to a release today. The show has had more than a billion downloads, views and listens since launching in 2022; and is the only branded podcast featured in both Apple and Spotify's top 100 ...
Jun 09, 2026•5 min•Ep. 2357
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io A measurement tool combining data from different sources, the Bumper Dashboard is now available for every podcast, free . The tool's new "Bumper Score" will also be available - what the company calls a standard benchmark that compares podcast performance in context. The company has also announced MCP...
Jun 08, 2026•6 min•Ep. 2356
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io Podcast producer Goalhanger has become the fastest-growing company in the UK , according to The Sunday Times 100 ranking. Employing eighty people, the company made £37.9 million (US $50.8 million) in sales in 2025, a 321% average annual growth in the last three years. The company makes the popular "T...
Jun 05, 2026•4 min•Ep. 2355
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io You've heard the show - now buy the shoe. New Heights is working with OluKai to bring "a football-inspired design lens to a premium leather silhouette with all-star appeal" (or, what the Australians call a decent pair of thongs). We're told that the $160 shoes, called the Mea Ola Nu‘u, continue the c...
Jun 04, 2026•5 min•Ep. 2354
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io Popular Apple-focused website Six Colors is asking its readers to help fund a podcast about Apple's history . It hit its stretch goal of $60,000 in less than 24 hours; at the time of writing, it's just hit $100,000. (The website also has a yearly report card - huh, there's an idea.) Some of SiriusXM'...
Jun 03, 2026•5 min•Ep. 2353
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io Podcasting is cooked. So said Transistor's Justin Jackson, and the Podcast Marketing Academy's Jeremy Enns, in a talk at The Podcast Show in London (which they filmed themselves). Video is taking over podcasting, AI slop will drown out the good stuff, and audio-only podcasts are a thing of the past. ...
Jun 02, 2026•3 min•Ep. 2352
Sponsored by SpotsNow . SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io What works and what doesn't in podcast trailers? Coleman Insights has a free webinar this Wednesday to unveil its research - how can you make promos and trailers that work better for your show. Want to hear some trailers for shows in the meantime? Our New Podcasts feed lets you listen to some of the ...
Jun 01, 2026•7 min•Ep. 2351
Sponsored by Supporting Cast . The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. "Advertisers run multiple attribution systems because media players won't align on how to measure ad response. We can't even agree on a shared definition of a podcast." So says the Alliance for M...
May 29, 2026•6 min•Ep. 2350
Sponsored by Supporting Cast . The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. Smart TVs are the new place to watch podcasts, according to new data released this week from Signal Hill Insights and FlightStory - with almost half of UK podcast consumers using their smartTV to...
May 28, 2026•5 min•Ep. 2349
Sponsored by Supporting Cast . The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. Supporting Cast has become, it claims, the first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify . The company launches the new feature with two shows - L...
May 27, 2026•5 min•Ep. 2348
Sponsored by Supporting Cast . The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. Goalhanger, the maker of The Rest Is History , has launched a new investment and partnerships arm, Goalhanger Ventures. The company announced an investment in Invisible Media, and a new commercia...
May 26, 2026•3 min•Ep. 2347
Sponsored by Supporting Cast . The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. The biggest shows are getting even bigger, according to new research from Edison Podcast Metrics UK, presented at The Podcast Show London. In 2023, to reach 50% of all podcast listeners, you woul...
May 25, 2026•6 min•Ep. 2346
Sponsored by Supporting Cast . The shows you listen to probably already use us. 🎙️ Supporting Cast powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. Let's talk about what we could build together. Spotify announced a set of new podcast features . "Users can ask Spotify questions about the podcast they’re listening or watching, and get answers in real time." - this feature is available in t...
May 22, 2026•7 min•Ep. 2345
Sponsored by Supporting Cast . Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (me...
May 21, 2026•3 min•Ep. 2344
Sponsored by Supporting Cast . Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm YouTube is winning podcast creator hearts, according to the results of the Podnews Report Card , which were revealed at the opening keynote for The Podcast Show in London, which kicks off today. The results show significantly better sco...
May 20, 2026•3 min•Ep. 2343
Sponsored by Supporting Cast . Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm Planned tube strikes in London this week have been cancelled. Phew! Blubrry Podcasting has announced an exclusive partnership with Podpage - replacing its own landing pages with a website from Podpage, giving creators access to a signif...
May 19, 2026•4 min•Ep. 2342
Sponsored by Supporting Cast . Hello from The Podcast Show in London! 💂🇬🇧 You can find Supporting Cast this week at our booth on the gallery level—swing by, grab a chat, and let's talk subscriptions. Or, reach out to schedule a meeting: hello@supportingcast.fm The world of podcasting is travelling to London for The Podcast Show, which has revealed its full programme of speakers. Delegates from more than 50 countries will attend, and the show has added two new spaces for international visitors...
May 18, 2026•6 min•Ep. 2341
Sponsored by Supporting Cast . Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!! Spotify's Megaphone, and Spotify for Creators, are to support video for podcasts published on Apple Podcasts. The two companies were the only large podcast hosts not to announce support for HLS video when A...
May 15, 2026•5 min•Ep. 2340
Sponsored by Supporting Cast . Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!! Sir Paul McCartney is the guest on two Goalhanger shows this week - The Rest is Entertainment (asking questions from listeners) and The Rest is History (going into more detail on Sir Paul's life). For notin...
May 14, 2026•5 min•Ep. 2339
Sponsored by Supporting Cast . Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!! Exclusive: Amazon Music begins rolling out video podcasts from today. Video podcasts will initially be available for customers in the US on iOS and Android, across all subscription tiers. A spokesperson tol...
May 13, 2026•6 min•Ep. 2338
Sponsored by Supporting Cast . Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!! Oprah Winfrey's The Oprah Podcast today features guests that are out of this world - or, at least, they were. After their extraordinary, history-making trip around the moon, Oprah has an in-depth conversati...
May 12, 2026•7 min•Ep. 2337
Sponsored by Supporting Cast . Your brand, your site, your rules. 💅 Supporting Cast is the invisible engine that powers your premium experience. Integrate a seamless subscription flow directly into your own website. Stop being a "content provider" for someone else’s app. Be the destination!! Exclusive: Daylight Media has acquired the online publication Podcast Review. We first reported on the website in Feb 2018 ; the well-regarded website contains human-curated podcast recommendations, reviews...
May 11, 2026•6 min•Ep. 2336
Sponsored by Supporting Cast . Your subscribers shouldn't be someone else's email list. 🔒 Other platforms keep the keys to your audience—their payment info, their contact details, their loyalty. Supporting Cast hands them back 🔑. Build a business you actually own. A community to connect BIPOC creators through education, networking and partnerships, BIPOC Podcast Creators has announced that it is closing . The co-founders announced that the closure is partially driven by capacity and time const...
May 08, 2026•5 min•Ep. 2335
Sponsored by Supporting Cast . Your subscribers shouldn't be someone else's email list. 🔒 Other platforms keep the keys to your audience—their payment info, their contact details, their loyalty. Supporting Cast hands them back 🔑. Build a business you actually own. Thinking of using a podcast hosting company to upload video to Spotify? That ease of use comes with a big cost, we learn today : you will be forever locked in to your current podcast hosting company, according to warnings given by Sp...
May 07, 2026•5 min•Ep. 2334
Sponsored by Supporting Cast . Your subscribers shouldn't be someone else's email list. 🔒 Other platforms keep the keys to your audience—their payment info, their contact details, their loyalty. Supporting Cast hands them back 🔑. Build a business you actually own. Podcast hosting company Captivate has unveiled its Apple Podcasts video support . Their pricing model is a flat $12/month add-on for up to 1,000 video plays. Additional bandwidth costs are charged over that number. Captivate isn't ye...
May 06, 2026•5 min•Ep. 2333
