From our daily newsletter, the latest from podnews.net with Podscribe. An innovative new show from Message Heard, COPA90 and iHeart Podcasts launches later this week. San Diego FC, Behind the Flow. It starts as a documentary-style sports podcast, looking behind the scenes at the newest team in Major League Soccer. But the show will then transition into a sports talk show covering the rest of the team's first ever season. A new virtual summit has been announced for health podcasting.
The Health Podcast Summit will take place on October 1st to 2nd, with a number of industry leaders as speakers. The summit coincides with Health Literacy Month, and it's free to register. Audio monetization company Audion has released a study showing that adding audio ads in video increases brand recall. Video's often consumed without actively viewing the image, and therefore the audio message in ads can reach both video and audio users.
The British Podcast Awards 2025's Listener's Choice Award is now open for public voting. Last year's winner was Help, I Sexted My Boss, from Audio Always. Saudi podcast host Thmania has gained IAB Podcast Measurement Guidelines compliance to version 2.2. It's the first time the company, based in Riyadh, has achieved certification. CNN Audio is changing its name to CNN Podcasts. The fact is, these are podcasts, says the head of CNN Podcasts, Steve Lichtig.
It's what the industry and the general public, more importantly, calls them. It's part of a expansion push for the company. And thank you to Co-host for renewing your support. Co-host helps publish your podcasts on all listening platforms and has audience insights that tell you the demographics, interests and habits of your audience. It's companies like Co-host that keep PodNews free for everybody. You can join them by supporting us at podnews.net slash support.
In people news, Andy Rogers, formerly Senior Director, Business Development and Partnerships at Libsyn, is now a free agent, he tells us, and is available for work. He'd been at Libsyn for four and a half years. It's a Monday, so time for some tech stuff. And the PodNews Daily podcast uses both Websub and Podping to announce that we have a new episode available as soon as we publish. So as a fun timing experiment, how quickly did those new episodes get onto podcast apps?
Well, we've got all the details in our newsletter today, but you need to know that it took Pocket Casts less than 90 seconds from us publishing the show on Open RSS to send us a notification. Apple Podcasts was consistently later, anything from 10 to 18 minutes late. And our RSS stats show that Apple grabs our RSS feeds more than three times more than Pocket Casts. Now, this isn't a fair test for a number of reasons.
We're a daily podcast, so we're polled more often than a weekly one. Notifications aren't a reliable indicator for when a new show is playable in the app, and so on. But, if it's of interest, Apple Podcasts doesn't use Websub or Podping, to the best of our knowledge, while Pocket Casts uses both. Did OP3 go down at the end of last week during the big Google outage that appeared to knock almost everything off the internet? John Spurlock would like us to know that no, it didn't.
We suspect he's a lucky man. Podcasters using Eleventy to produce their static websites might like Podcaster, an Eleventy plugin, which produces RSS feeds so you can host your own show too. And there's a source tag in the original RSS 2.0 specification. Who knew? Well, we didn't. But as of now, the new Podcasts podcast feed uses it because it's ideal to link back to the original feed that the trailer came from.
And in podcast news, new in the Play On Podcasts feed today is Run Boy Run, a new audio drama from a Nigerian playwright which tells the story of a married couple grappling with the lingering trauma of surviving the Nigerian civil war. And it's 50 years since Jaws, and Radiolab has a treat for us with a five-part audio event starting today called Swimming with Shadows.
This Radiolab Week of Sharks dives deep beneath the surface to ask who are sharks really, and do they warrant the level of terror so many have of them? Expect a globe-spanning journey to Australia, South Africa, Malta, and Madison, Wisconsin. And this podcast is sponsored by Podscribe. Just launched is their Quarter 2.25 Podscribe Performance Benchmark Report. For the first time ever, you can see international benchmarks and the top performing audience segments.
Download the report today to learn how to maximise your campaign performance. You'll find a link in the show notes. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.