From Brisbane, the latest from our daily newsletter at podnews.net with Red Circle. The New York Festival's Radio Award winners were announced for 2025, which included podcasts as well as radio shows. Broadcaster of the Year was CBC Radio Canada. Masterplan, the investigative podcast from The Lever, was awarded the prestigious National Press Club Award.
Nick Quar has chatted with YouTube's Tim Katz, who describes a podcast on the platform as listenable content, so content that's video optional. And he says, if you look at the top podcasts in the US, almost all of them are on YouTube, which is interesting because earlier in the year, PodTrack gave us lots of data to show us that only half were. Well, we said last week that the New Look YouTube podcast's homepage in the US was editorially curated.
It isn't, we're told. It's just a different algorithm. The biggest podcast sponsors are more likely to sponsor true crime podcasts, says Ree Phonic. In new analysis, 35% of shows have sponsors, similar to 34% for shows in all genres. AI creation tool Wondercraft has launched a new UI and two new features to produce new voices by either writing a prompt or through imitation. The company has also added a number of new voices.
In Australia, Shopify is the number one podcast ad buyer, says Magellan AI and Aaron's iHeart. Cast Clip is a new thing which has just been launched. We'll link to it today. It allows you to grow your podcast with viral TikTok clips in minutes, apparently. And we'll link to plenty of blog posts about the podcast show. ITN Business says there was something for everyone in the audio space. They give us 20 trends and insights from the show.
Ashley Carman says that the industry is grappling with its evolutionary leap into video. Claire McGinn says that you have to find or build your community. She's looking at the conference from a different vantage point this year after being newly released from the BBC. And the issue lies in the nature of industrial conferences as businesses. It's the fourth year for doom monger Nick Hilton to assure us that the industry is falling in. Although he does call out me as the god of keynotes.
So at least one section of that misery blog is correct. It's a Monday, so time for some tech stuff. There wasn't just one, but two meetings of the Podcast Standards Project of the podcast show last week, including the first in real life meeting with Fountain's Oscar Meri, Snipt's Kevin Smith and Spreaker's Emmanuel Rampicini.
And if you have a show on Google News' audio briefing service, know that Google is delivering you hundreds of thousands of automated downloads, which aren't being listened to, and they don't know why. We link to a deeply technical post from me today showing that we were seeing more than 40,000 downloads a day. Now, we know many senior people in Google read pod news, but we can't find anybody responsible for this service, and that's probably for the best.
And in podcast news, 100 CEOs with Stephen Bartlett has a brand new show written by Stephen Bartlett, created by AI, whatever that means, which explores the lives and legacies of some of the world's most influential entrepreneurs. The show is in video on YouTube using AI image generation. The audio is also AI created using Wondercraft. The first episode looks at Steve Jobs.
From the Bill Simmons podcast this week, Bill Simmons, who's Spotify's newly installed head of talk strategy, says, There are a ton of liars in this business on every level, and now I have to deal with them on the executive side now. And it's not great. Are you okay, hun? And in the latest episode of Mics to Millions, Philip Pape talks about using Overcast ads to promote his podcast, which, he says, outperformed platforms like Facebook and Buzzsprout.
This podcast is sponsored by Red Circle. Fiji Water, Nerd Wallet, Happy Mammoth, and Recess work with Red Circle. And you could be the voice behind their next ad. You can see how with a link in our show notes today. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.