From our daily newsletter, the latest from podnews.net with Podscribe. Podcasting is now a mainstream media in a new country, a new study says today. More than half the population listen to podcasts every month in the US, the UK and now Australia. All right, that's enough of that. The Infinite Dial Australia 2025 was released by Edison Research and CRA, showing that podcasting is now a mainstream media in Australia.
52% of Australians listen to a podcast every month, beating the UK at 51% and approaching the US at 55%. The data also shows that more than a third of Australians listen to podcasts in the car, compared with 50% to a music streaming and 84% listening to the radio. Meanwhile, the digital news report for Australia was also released from the University of Canberra. Among the data held in the report is a chapter on podcasting.
9% of Australians say they use podcasts for news in the past week, and that figure rises to 16% for 35 to 44-year-olds. And among news podcast listeners, 82% say that podcasts help them understand issues better than other types of media. And 59% are willing to pay for news podcasts. That's the highest figure in the world. Yes, thank you. Very good. Elsewhere, Apple Podcasts appears not to be ingesting transcripts for new shows. We're sure that they'll fix that soon.
Podcasts demonstrate strong ROI comparable to TV and digital display, yet they're often overlooked or undervalued. This is a critical moment for Canadian storytelling, according to a coalition of Canadian podcast creators, producers, and platforms who've issued an open letter to federal government to formally recognize and fund podcasting. as a core part of Canada's culture as a core part of Canada's cultural and creative industries.
OSHA has renewed a partnership with universal production music, allowing OSHA's users access to more than 500 music tracks for their episodes. Podcast maker tool Alitu now supports more podcasting 2.0 features, including the funding tag, an easy way to link to your Patreon, donation, or membership page. They're also supporting, among others, the license and text fields. The US Triton digital podcast ranker for May was released.
NPR holds the top two slots with NPR News Now, an up first from NPR. The Gamut podcast network, launched in March, is new in the sales network's ranker. And Australian right-wing journalist Joe Hildebrand, absolutely not, is going to partner with Nova Entertainment. It was announced today. For the record, that's the number four, F-O-U-R, the record, is going to be co-hosted by Tim Blackwell and part of the Ricky Lee, Tim and Joel podcast.
And thank you to Sounds Debatable for becoming our latest supporter. The strategic advisory says, while others track downloads, we decode the psychology of listening behaviour, the patterns of audience engagement, and the strategic levers that create lasting competitive advantage, although they might call them levers. It's companies like Sounds Debatable that help pay for pod news for everyone. And you can support us at podnews.net slash support.
In people news, Conrad Withey has been appointed as chief revenue officer for Goalhanger, the biggest independent podcast producer outside the U.S. He joins from Warner Music Group, Universal Pictures and Instrumental. And the programmatic digital audio, Trade Desk Audio and Pro has added three new hires, and as part of its expansion, moved into a larger office.
Podcasts on YouTube are really like a perfect example of what feels like an overnight success, but it was many years in the making, really. Yesterday, podnews covered Neil Mohan, the CEO of YouTube, talking with the Ankler CEO and Editor-in-Chief Janice Min. Today, that conversation is available in full in the Ankler podcast, where he talks about a lot more than just podcasting.
And Customer Success Talks is the go-to podcast for customer success managers who are new to the role or early in their careers. Each episode dives into real-world challenges and practical strategies to help you thrive in customer success. From expert interviews to actionable tips, the show explores what it really takes to build strong customer relationships.
And who knows, might be good listening for the Qantas team after I ring them for the fourth time tomorrow to try and get my refund from them. And this podcast is sponsored by Podscribe. Podscribe have launched their Quarter 2 25 Podscribe Performance Benchmarks Report. And you can see international benchmarks in there. You can see the top performing audience segments.
You can see all kinds of other stuff in there as well, including whether a pre-roll works better than a post-roll or a mid-roll. You can download the report in full to learn how to maximise your campaign performance. There's a link in the show notes. And that's the latest from our newsletter to read all the stories and subscribe for free. We're at podnews.net.