Podcasting bigger than radio; women listen more than men

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In Germany, for the first time, podcasting is now bigger than radio for 18 to 29-year-olds. And once the preserve of men, it's women who now listen more often to podcasts, with monthly listening more than tripling since 2019. The findings are in the Podcast 2025 report, produced by Seven.One Audio. If you're a podnews reader, you can download the full report in English. We link to that from our show notes and our newsletter at podnews.net.

Podcast criticism is important, and it's needed. So says Imran Ahmed from Great Pods, writing for Podnews, sharing why podcast critique is helpful and useful, and giving tips on how to do it. Two of podcasting's fastest-growing audiences are Health and

Fitness and Self-Improvement. And tomorrow, there's a free webinar about the power of purpose-driven podcasting, which will share more about those audiences and why they're perfect for advertisers. It's from SiriusXM Media and Sounds Profitable. Meanwhile, SiriusXM Media and Edison Research present the Gen Z Audio Report in a free webinar today at 2 o'clock Eastern Time. We link to where to register for that, too.

Orphonic has added a new feature that removes coughs, throat clearing, sneezing, and similar sounds, just in time for hay fever season or flu season, depending on where you live. Triton Digital's Sharon Taylor has waded into the audio versus video debate. Her article, which we link to today from our show notes and our newsletter at podnews.net, suggests that we need to be careful not to break the audio experience in our rush to video.

Show Hero or Showcase Hero, Apple Podcasts, has changed the name of this size of artwork since yesterday when we highlighted the new requirement for editorial features. It's now listed as Showcase Hero everywhere. Thank you for listening, Cupertino. Speaking of which, the Podcasting 2.0 team are working on formalizing a way to make those new image formats available via OpenRSS for every podcast app. There's a draft write-up, which we'll link to today, and your feedback is welcome.

SiriusXM Media has signed with Narrative to use the company's AI voice replicas for audio ads. The All In podcast launched their own tequila brand on Saturday night. Bottles cost $1,200 each, which clearly wasn't enough because they've now sold out. If you're a VC bro desperate to spend money that benefits an entire industry, how about podnews.net slash support? Thank you very much.

In the world of TV, Nielsen says that streaming is now bigger in the US than both broadcast TV and cable TV. YouTube accounts for 12.5% of all streaming, which for us in podcasting is the only platform that contains podcasts alongside other programming. A number of podcasters were at VidCon last week, thanks to Spotify.

AI-driven audio enhancement company Hance has announced a partnership with Intel to enable audio enhancement, like noise removal or stem separation, directly on your laptop. We'll link to a quick demo today. The IAB has launched a measurement framework for video games, promising clarity, consistency and confidence for measuring gaming advertising campaigns. Sounds familiar. RTE's popular true crime series, Finding Samantha, is to be made into a TV series.

The stranger than fiction story of Australian con artist Samantha Atza Pardee has been optioned by Keeper Pictures. And podcasts from luxury brands aren't doing so well in China, according to a report in Qing Daily. Your podcast probably isn't in China at all, though. We'll link to how podcasts work in the country and a tool to work out whether your podcast's there. In people news, Margot David and Emiliano Grassi have been hired by Audion.

Margot as sales manager in France and Emiliano as sales director for Italy. And in podcast news from the founder of Time magazine, the Henry Luce Foundation has got into podcasting with Luce Change. We see what they did there. The foundation has just increased their grants this year by $25 million because of perceived threats to democracy. But, as this new podcast highlights, democracy is not just about elections. It's about what happens in between.

Internet changemakers from the Internet Society alumni network goes behind the curtain to uncover what it takes to grow and secure the Internet. Launched this week, the first guest is Vinton G. Cerf, commonly known as the father of the Internet. The show looks at his groundbreaking contributions to the creation of the TCPIP protocol and the early days of Internet development. And what are you creating today?

Whether you're creating your day, creating a specific project or creating the life you want in Originate Now, Jessica Higgins Chapman, an entertainment professional with over 500 TV credits, will help you transform how you create. She provides practical tools, strategies and frameworks. To get you creating more and creating each day with intention. And this podcast is sponsored by Podscribe. Now, newly launched is their June 2025 industry rankings.

And you can see the top podcasters, publishers and advertisers in the industry's ultimate ranker. Explore the full rankings to spot the leaders and biggest movers. There's a link in the show notes to help you do that. And that's the latest from our newsletter. To read all the stories and subscribe for free, we're at podnews.net.