Pay the Farmer, Not the Pharmacy - podcast cover

Pay the Farmer, Not the Pharmacy

Meera & Ashok Vasudevanwww.veggieit.com

Meera & Ashok Vasudevan bring 50+ years of experience as leaders in the Plant-based & Natural Food industry. Their entrepreneurial journey continues with the recent acquisition of 2 heritage brands- Annapurna & Captain Cook

In this timely podcast series titled "Pay the farmer, Not the Pharmacy" they show you how to unleash the magic in your kitchen with evidence-based tips & tricks that improve digestion, enhance gut health, build immunity and provide simple solutions to affordable wellness. Pay the Farmer, Not the pharmacy. Brought to you by CSAW, the Centre for the Spread of Affordable Wellness.  


Also, included are other talks, interviews and discussions of Ashok Vasudevan on a range of issues, not only related to food to wellness

 

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Episodes

Sleep Better, Eat Smarter. How your diet powers your Zzzzs.

Share your thoughts Discover how the foods you eat can dramatically improve your sleep! In this lively episode of “Pay the Farmer, Not the Pharmacy,” Meera and Ashok Vasudevan reveal the surprising science behind nutrition and sleep—from melatonin-rich kiwis and cherries to the dangers of late-night snacks. Learn actionable hacks and tasty bedtime rituals that nourish your body and set you up for deep, natural rest—all while supporting your local farmers, not the pharmacy aisle. Listen in for ea...

Aug 18, 20256 min

From Cane to Stevia: Decoding Sweet Choices

Share your thoughts Dive into the science (and surprises) behind what sweetens your day! Hosts Meera and Ashok debunk common myths about sugar, jaggery, honey, maple syrup, coconut sugar, stevia, monk fruit—and even artificial sweeteners. With real research, playful banter, and bite-sized health advice, each episode asks: What’s really healthier, and what’s just hype? Tune in to make smarter, tastier choices—without giving up on flavor or fun. Thanks for tuning in to "Pay the Farmer, Not the Pha...

Aug 11, 20257 min

YES- we can reverse Type 2 Diabetes.

Share your thoughts Can you truly reverse Type 2 diabetes with smart food choices and regular exercise? On this episode of Pay The Farmer Not The Pharmacy , Meera and Ashok go beyond calorie counting to reveal what really works for diabetes control and even reversal. They break down: Why where your calories come from is more important than the numbers The proven 3-point mantra: Eat less, eat right, and work out more How liver and pancreas fat play a key role in blood sugar control The difference...

Jul 28, 20256 min

Grains of Truth: The Real Story Behind Gluten

Share your thoughts In this episode of Pay The Farmer Not The Pharmacy , Meera and Ashok dive deep into the gluten craze sweeping kitchens and conversations everywhere. Is gluten truly the villain many claim it to be, or just misunderstood? Together, they: Explain what gluten really is and its crucial role in making our favorite breads, rotis, and more deliciously chewy. Break down the big difference between Celiac disease and gluten intolerance—why one's an autoimmune disorder with serious cons...

Jul 22, 20255 min

Glycemic Index vs. Glycemic Load: The Speedometer and Odometer of Your Blood Sugar

Share your thoughts Confused about Glycemic Index (GI) and Glycemic Load (GL)? You’re not alone! In this zippy, science-backed episode, Meera and Ashok break down the difference between GI and GL using a fun car analogy—think of GI as your blood sugar’s speedometer and GL as the odometer. Discover why both matter for diabetics, pre-diabetics, and anyone who wants steady energy and better health. With juicy examples like watermelon and dates, you’ll learn how to calculate GL in plain English and ...

Jun 30, 20255 min

Marrakesh Magic: Spices, Tea, and Timeless Health

Share your thoughts Join Ashok and Meera as they explore the vibrant markets and timeless kitchens of Marrakesh, Morocco, uncovering the secrets behind the city’s radiant health and joyful living. Discover how Marrakesh’s people thrive on fresh, locally grown vegetables, legumes, and heart-healthy oils, all brought to life with an array of spices like saffron, ras el hanout, and condiments such as harissa and argan oil. Savor the ritual of Moroccan mint tea, more than just a drink—it’s a symbol ...

Jun 23, 20257 min

The Jab vs. The Plate: Can GLP-1 Drugs Like Ozempic Outdo Eating Well?

Share your thoughts Are GLP-1 drugs like Ozempic and Mounjaro really the miracle jabs for a longer, healthier life-or is there a smarter, tastier way to get the same benefits? Join Meera and Ashok as they break down the latest science from The Times UK, exploring how these weight-loss drugs are being hailed as game-changers for heart health, strokes, and aging itself. But before you roll up your sleeve, get the inside scoop on why eating less and eating better might be the ultimate prescription....

Jun 02, 20257 min

Zymology: The Fun Side of Fermentation

Share your thoughts Unlock the tangy secrets of zymology-the science of fermentation! Join Meera and Ashok as they take you on a lively, science-packed journey from ancient food traditions to your modern kitchen. Discover how fermented favorites like sauerkraut, kimchi, miso, and pickled veggies not only tickle your taste buds but also supercharge your gut health. Learn why trillions of friendly bacteria are your body’s best friends, and get simple tips to add more zing (and wellness) to your pl...

May 26, 20254 min

From Buzzwords to Better Health: What Natural & Organic Really Mean

Share your thoughts Are “natural” foods really as wholesome as they sound? What makes organic the gold standard for your health and the planet? Join Ashok and Meera, live from the stunning Batu Batu Island at the Unreasonable accelerator retreat, as they dish out the science, the sass, and the truth about what’s in your food. In this special episode, we break down the difference between natural and organic foods, reveal the surprising number of chemicals allowed in our food supply, and spotlight...

May 22, 20258 min

Butterfly Boss: Master Your Thyroid Naturally

Share your thoughts Is your energy tank running low, or are you feeling way too wired? Your thyroid might be trying to tell you something! Join Meera & Ashok on this episode of “Pay the Farmer, Not the Pharmacy” as they serve up fast-paced, science-backed hacks for keeping your thyroid happy-whether it’s in slow-mo (hypothyroidism) or on overdrive (hyperthyroidism). Discover why women, foodies, and wellness warriors need to pay attention, which foods are thyroid superheroes, and how a sprink...

May 19, 20255 min

Fresh & Local: The Power of Seasonal Eating

Share your thoughts Ever wondered why that summer tomato tastes like sunshine, but the winter one tastes like cardboard? In this lively episode of Pay the Farmer, Not the Pharmacy , Meera and Ashok dig into the science and joy of seasonal eating. Discover how choosing fruits and veggies at their peak not only packs more flavor and nutrition into your meals, but also saves you money and supports local farmers. They’ll share easy supermarket tips for spotting what’s in season, bust some myths abou...

May 12, 20255 min

Liquid Life: The Unsung Power of Water

Share your thoughts In this refreshing episode of "We Are What We Eat," Meera and Ashok dive deep into the science and secrets of water-the most essential, yet most overlooked, ingredient in our wellness journey. From how much to drink and when, to the truth about alkaline water and the best temperature for your morning glass, this fast-paced, fact-packed conversation will quench your curiosity and leave you with practical hydration hacks. Whether you’re a hydration hero or a water forgetter, tu...

May 05, 20255 min

B-ing Plant-Based: Power Up with Plant Vitamin B!

Share your thoughts Ditch the pills and dig into the delicious world of plant-based Vitamin B! Join Meera and Ashok as they explore the best veggie sources for this essential nutrient family. Discover which leafy greens, legumes, and more can keep your energy levels soaring and your health thriving, all while supporting sustainable farming. Are you ready to B-lieve in the power of plants? Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Conne...

Apr 21, 20254 min

Microgreens- Nutritional Ninjas of the Plant Kingdom

Share your thoughts Join Meera and Ashok on Pay the Farmer, Not the Pharmacy as they dive into the stealthy world of microgreens—those tiny greens that pack a nutritional punch. From boosting glucose uptake to enhancing brain health, microgreens are the unsung heroes of the plant kingdom. We explore the science behind their superpowers, discuss how to grow them at home, and share tips on how to add them to your meals for maximum impact. Whether you're a health enthusiast or just curious about th...

Apr 14, 20255 min

"Electrolyte Harmony: Balancing Sodium and Potassium for Better Health

Share your thoughts Join Meera and Ashok on Pay the Farmer, Not the Pharmacy as they dive into the fascinating world of sodium and potassium—two electrolytes that keep your body running smoothly. Discover how to balance these essential minerals through simple dietary changes, using foods like bananas, bok choy, sweet potatoes, and butternut squash. Learn how to cut back on sodium and boost your potassium intake naturally, without relying on supplements or medications. Tune in for actionable tips...

Apr 07, 20255 min

Body Fat, BMI, Visceral Fat & Nutrition

Share your thoughts This episode dives into the world of body fat, BMI, and visceral fat and their link to nutrition. Explains why BMI ( Body mass Index) is a bit rudimentary as a health indicator and why visceral fat needs to be better understood and managed. Keeping our diets nutrient dense and calorie light, bringing in more whole grains in keeping processed foods out are all good ways to unleash the magic in our kitchens. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by ...

Mar 31, 20254 min

Cholesterol, Triglycerides & Nutririon

Share your thoughts This episode is tackling a topic close to many hearts – quite literally! it's talking about cholesterol and its often-misunderstood cousin, triglycerides, who are like siblings in a Lipid family. Maybe statins are the answer for some, but your kitchen too is a veritable pharmacy. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutH...

Mar 24, 20256 min

Mental Health, Nutrition, and the Blood Brain Barrier

Share your thoughts The connection between nutrition, mental health, and the blood-brain barrier (BBB) is a complex and fascinating area of research that highlights the importance of diet in maintaining overall brain health and psychological well-being. The food we eat directly affects our brain function and mood. Certain nutrients are crucial for producing neurotransmitters, which regulate our mood. A balanced diet can help control inflammation, resulting in better mental health.. A healthy gut...

Mar 18, 20255 min

Diabetes & Nutrition- A quick Primer

Share your thoughts We all know the Diabetes management triangle - Medication, Lifestyle, and Nutrition. Instead of talking about Ozempic or cardio, in this episode Meera & Ashok dive fork-first into nutrition & its importance in diabetes management. The key message is that nutritional management of Diabetes is highly personalized. What works for you need not for someone else. So if you are diabetic or pre-diabetic its best to monitor your glucose like you're keeping tabs on your favorit...

Mar 10, 20255 min

Zinc for Immunity: Boosting Your Defenses Through Food

Share your thoughts Zinc is crucial for building immunity and is readily available in foods like spinach, lentils, chickpeas, and sunflower seeds. Consuming just 8-12 mg daily can be beneficial. It’s recommended to obtain zinc from these dietary sources rather than supplements, as they provide the necessary amount without the risk of overconsumption. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #Plant...

Mar 03, 20255 min

Unlock the Power of Antioxidants: Our bodies' frontline soldiers

Share your thoughts In this episode Meera & Ashok discuss Antioxidants, heroic compounds that neutralize the impact of villains - the free radicals, or unstable molecules that can damage cells and DNA in our body. This process helps protect the body from oxidative stress, which is linked to various diseases and aging. Luckily, many food groups including fruits, vegetables, nuts, seeds, whole grains and lentils are good sources of antioxidants. Thanks for tuning in to "Pay the Farmer, Not the...

Feb 24, 20255 min

The (Ethical) Taste of Success- An Interview

Share your thoughts Ashok Vasudevan's Interview with Julia Taylor Kennedy from the Carnegie Council for Ethics in International Affairs in New York in 2011. A wide ranging discussion on entrepreneurship, ethics & values in business, of sustainability, and a journey of the Natural Food company TastytBite, co-founded by Ashok and his wife Meera Vasudevan. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy...

Feb 18, 202530 min

Vegetable Rainbow- Eat the colors for good health

Share your thoughts We know about vitamins, minerals and all the phytonutrient goodness in them but we worry about lack of protein. Don’t. Edamame, Brussels Sprouts, Broccoli, Spinach, Avocado, Asparagus and even the delectable Potatoes are good examples of proteins in vegetables. Eat the colors of the vegetable rainbow. There is a pot of gold at the end of it! Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePhar...

Feb 04, 20255 minSeason 2Ep. 3

Diabetes Control. Perhaps Reversal.

Share your thoughts Welcome to this episode "Tackling, Managing, & even Reversing Diabetes through easy food choices" . In this podcast we explore how thoughtful choices can transform lives. The most important step in diabetes management: let's eat right: Whole grains, leafy vegetables, beans, healthy fats from nuts, sesame oil, olive oils, and fresh fruits provide your daily macro and phytonutrients. This balanced diet helps slow digestion, improve gut health, prevent sugar spikes and more....

Jan 28, 20255 min

Plants do have Proteins

Share your thoughts This episode on plant based foods debunks the myth that animal products are the only source of complete proteins. We explore lentils/pulses, whole grains, tofu and also explain the magic of how the 9 essential amino acids is easily derived from a simple meal of rice & beans! Besides mere proteins, lentils deliver dietary fiber and a truckload of phytonutrients Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected ...

Jan 21, 20255 min

Nuts & Seeds over Nutraceuticals anyday

Share your thoughts Why reach for supplements, boosters & pseudo miracle cures and get sucked in by attractive commercials with claims that often stretch the truth? In the process, we have helped build a multibillion-dollar nutraceutical industry and haven’t gotten healthier. The benefit of supplements is trivial compared to the magic in our kitchens. The humble Nuts & Seeds in our pantry are unsung heroes and battery packs of phytochemicals that can turbo charge our daily lives if we us...

Jan 15, 20254 min

Herbs & Spices

Share your thoughts Spice & herbs are long haul players of good health, not just quick fixes. take a quick tour of Cinnamon, Cardamom, Galangal, Cloves. Some are anti-fungal, anto-bacterial and anti-inflammatory. Let's Spice it up. Thanks for tuning in to "Pay the Farmer, Not the Pharmacy"! Hosted by Meera & Ashok Vasudevan Stay Connected #PayTheFarmerNotThePharmacy #PlantBasedWellness #NaturalFood #AffordableWellness #GutHealth #ImmunityBoost #NutritionTips #CSAW (Centre for the Spread ...

Jan 09, 20255 min

Obesity: Let’s not be alarmist but get the facts on the risks

Share your thoughts There is too much alarmist surround sound on obesity. Yes, it can be problematic but before we jump to “cure” here’s some good news. Recent research shows there is no increased risk of mortality from obesity if other metabolic factors are in check, like BP, blood sugar, cholesterol. The risk of obesity related complications are further mitigated by exercise. Join us today on a journey of some interesting factoids on food groups and how they can help deal with obesity. Find ou...

Jan 25, 20218 min

Bone Health & Nutrition

Share your thoughts Collagen, Calcium, Phosphorus, and Vitamin D are each crucial for bone health as we age. Collagen is the most abundant protein in our body that forms the scaffolding that gives our body its structure and strength. Calcium homeostasis is an even distribution of Calcium in the bones and is crucial for skeletal health. This process is aided by Phosphorus and Vitamin D that ensures the absorption of Calcium in our body. Vitamin C, amino acids, zinc and Copper are required for pro...

Nov 16, 20206 minSeason 1Ep. 36

Allergy, asthma and nutrition

Share your thoughts A very small dietary change can make a huge difference to the quality of our lives. Pollen, pets, dust mites and foods are common triggers for skin allergies and/or asthmatic episodes. Sometimes a hyperactive immune system triggers a battle between our antibodies and some foods, creating all the familiar allergy symptoms. Some allergies including eczema are alleviated by avoiding dairy, gluten, peanuts, eggs, honey and highly processed foods. Some of these are easy to identif...

Nov 09, 20206 minSeason 1Ep. 35
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