Kyle answers the questions: What is brand awareness? How do you increase brand awareness? Why would somebody want brand awareness? What mistake do small businesses often make when it comes to running ads? Should brand awareness be the main goal of small businesses? Does a brand awareness campaign alone have a positive effect on sales? Does a brand awareness campaign cost a lot of money? Is it important for small businesses to set a budget for brand awareness campaign? What type of ads should you...
Oct 24, 2019•6 min•Ep. 20
Kyle answers the questions: Is simply improving your clickthrough rate the best goal to have in a campaign? Can improving your CTR be sometimes detrimental for your campaign? Can you create ads that attract more clicks? How can you increase your clickthrough rate? Is it necessary to decrease impressions? How can you decrease impressions for your ad? Will using negative keywords decrease impressions? Is the ad with highest CTR always the winning ad? Is the cost-per-conversion an important factor ...
Oct 24, 2019•9 min•Ep. 19
Kyle answers the questions: What is clickthrough rate? What is a good CTR for Search Ads? Under what conditions can you have a very high clickthrough rate? What is a bad CTR for Search Ads? Can you still be profitable with low CTR ad campaigns? What is a good and bad CTR for Display Network ads? What are the signs that your Display Network Ads are being scammed? Episode resources and transcript: https://googleadsstrategy.com/what-is-a-good-ctr/...
Oct 24, 2019•11 min•Ep. 18
Kyle answers the questions: What Can’t I Say in My Ads? Are alcoholic products and adult websites allowed in Google Ads? Can you spell words using symbols in Google Ads? Can you use emojis and non-standard symbols for your ads? Can you put exclamation points and asterisks where they don’t belong? Can you write ad text in ALL CAPS? Can you use non-standard capitalization? Is the phrase “Click here” allowed in Google Ads? Can you repeat the same word multiple times unnecessarily? Can you have an a...
Oct 24, 2019•9 min•Ep. 17
Kyle answers the questions: Is Google Ads a scam or a rip-off? Should you add as many negative keywords as possible? Should you add exact match keywords to your campaign? Should you make use of phrase match keywords? Can the Search Term Report help you save money with Google Ads? What software can help you set up Google Ads campaigns? Kyle answers the questions: https://googleadsstrategy.com/is-google-ads-a-waste-of-money/...
Oct 24, 2019•11 min•Ep. 16
Kyle answers the questions: How can you maximize results with a limited budget? Should you work with a limited budget when it comes to Google Ads? Should you be a “sniper” or a "machine gunner” in your campaigns? Are all campaigns successful during the test phase? How much should you spend on the “test phase” in Google Ads? How can you tell if your test phase was successful? Are general keywords more beneficial than specific keywords? Does location matter when it comes to targeting? Is it benefi...
Oct 24, 2019•9 min•Ep. 15
Kyle answers the questions: What is remarketing? Is remarketing the same as retargeting? How can you create a remarketing list? Can Google automatically create an audience for you? Can you customize your own remarketing list in different ways? Can you set a remarketing list on YouTube? What are the remarketing audiences that you can set on YouTube? If you have a remarketing list, how do you use it? Are Display Banner Ads good for remarketing? Is YouTube a good venue to run remarketing ads? Can S...
Oct 24, 2019•10 min•Ep. 14
Kyle answers the questions: Are Google Search Partners worth your time, effort, and money? What are some advanced strategies you can implement to make sure you’re taking advantage of the Search Partner Network? Will you get a ton of traffic from Search Partner Ads? Is Search Partner traffic a good kind of traffic? Is looking at your Search Term Report important? Is the cost-per-conversion too high with Search Partner Ads? What can you do with keywords that are messing up your Google Ads results?...
Oct 24, 2019•9 min•Ep. 13
Kyle answers the questions: Is it a good idea to immediately turn off the Search Partner Network in a Google Ads campaign? Do Google Search Partner Ads work? Can you track the progress of Search Partner Ads in your campaign? Would you have a higher conversion rate from Google Search Partner traffic? What are the top Google Search Partner websites? Episode resources and transcript: https://googleadsstrategy.com/what-are-google-search-partners...
Oct 24, 2019•8 min•Ep. 12
Kyle answers the questions: What is a Landing Page? How is a landing page different from a normal website? Is the homepage of a website the best landing page? Should a landing page have a full menu bar? What is the main purpose of a landing page? What does a good landing page offer to the searcher? What should be the focus of a good landing page? Episode resources and transcript: https://googleadsstrategy.com/what-is-a-landing-page...
Oct 24, 2019•7 min•Ep. 11
Kyle answers the questions: What are negative keywords? Is it important to add negative keywords? How do you find negative keywords? How do negative keywords affect Google's artificial intelligence? Are "negative keywords” and “keywords” interrelated? Can the Google Keyword Planner help in finding negative keywords? Is there a software that can come up with a better list of negative keywords? Can the search term report help you in determining negative keywords? What is the best way to add keywor...
Oct 24, 2019•9 min•Ep. 10
Kyle answers the questions: How can you find good keywords to target? What mindset should you have when coming up with a good keyword list? What is Google Keywords Planner? Is Google Keywords Planner beneficial when finding good keywords? Is there a better software than Google Keywords Planner that you can use for finding good keywords? Can you find good keywords to target in the search term report? Episode resources and transcript: https://googleadsstrategy.com/how-do-i-find-good-keywords-to-ta...
Oct 24, 2019•10 min•Ep. 9
Kyle answers the questions: What is the Search Term Report? Where can you find the Search Term Report? Is the Search Term Report a significant component of your Google Ads account? Are search terms and keywords the same? What are the things that you can see in the Search Term Report? Is it possible to get traffic from keywords that you didn’t target? What can you do with the data shown in the Search Term Report? Is it possible to segment the search term report by device or by network? Can negati...
Oct 24, 2019•9 min•Ep. 8
Kyle answers the questions: What is the most common question that potential clients and beginners ask when it comes to Google Ads? Is there a set amount that everyone spends when starting to run Google Ads? Does higher ad spend automatically mean higher profit? Will the first few ads always be a waste of money? Is there a test phase on Google Ads? How long is the test phase when it comes to running your campaigns? Are you going to get more web traffic if you spend more on Google Ads? Which is mo...
Oct 24, 2019•8 min•Ep. 7
Kyle answers the questions: How does automated bidding work? Are most of the bidding options in Google automated? What are the different types of automated bid settings? With automated ads, are you bidding “per click”? What is Maximize Clicks? What is Enhanced Cost Per Click? Is Enhanced CPC giving Google the freedom to increase your bid? What is Target Cost per Acquisition (CPA)? What is the best automated bidding system for eCommerce type of campaigns? In Target CPA, are you bidding per conver...
Oct 24, 2019•15 min•Ep. 6
Kyle answers the questions: How does bidding work in Google ads? Why do advertisers need to bid for ad placements? Is the top spot of Google search results only available to the highest bidder? Will Google still award the top spot to the highest bidder with irrelevant ads? When is the only time that Google makes money from ads? If people don’t click on the ads, does Google still make money? How does bidding work in Search Networks? How does bidding work in Display Networks? How much should you i...
Oct 24, 2019•10 min•Ep. 5
Kyle answers the questions: What is an impression when it comes to Google Ads? What is click-through rate? What are the different metrics that show up in the interactions column of Google Ads? What is average cost per interaction? What is a conversion? What are the things that you would want to track as a conversion? What is Conversion Rate? What is Conversion Value? Are Conversion Values the same for all types of businesses? What is Return on Ad Spend (ROAS)? Episode resources and transcript: h...
Oct 24, 2019•15 min•Ep. 4
Kyle answers the questions: What is a Google Ads account? What is the structure of a Google Ads account? What are "campaigns"? Can a company have several ad accounts? In an ad account, what should you define at the campaign level? What are ad groups? For Display campaigns and YouTube video campaigns, what should an ad group target? Can you set up different ad groups for different targets? Can you set up different bidding strategies for different ad placements? Episode resources and transcript: h...
Oct 24, 2019•10 min•Ep. 3
Kyle answers the questions: Is Google Ads good for your industry? Is Google Ads good for e-commerce? Is Google Ads good for certain products? How does Google Ads work? Why does Google Ads work? Will Google Ads be good for advertising a new product? Can heavy competition affect your results in Google Ads? Does the cost of Google Ads vary depending on the industry? Is Google Ads worthwhile for a lot of businesses? Episode resources and transcript: https://googleadsstrategy.com/is-google-ads-good-f...
Oct 24, 2019•9 min•Ep. 2
Kyle answers the questions: What is Google Ads? In there a difference between Google Ads and Google AdWords? What are Google Search Ads? What are Shopping Ads? What are Search Partner Ads? What are examples of Search Partners? What are Banner Ads? What is an in-stream ad? What are YouTube Discovery Ads? Episode resources and transcript: https://googleadsstrategy.com/what-is-google-ads/...
Oct 24, 2019•8 min•Ep. 1
