How Does Bidding Work in Google Ads?

Kyle answers the questions:

• How does bidding work in Google ads?
• Why do advertisers need to bid for ad placements?
• Is the top spot of Google search results only available to the highest bidder? 
• Will Google still award the top spot to the highest bidder with irrelevant ads?
• When is the only time that Google makes money from ads?
• If people don’t click on the ads, does Google still make money?
• How does bidding work in Search Networks?
• How does bidding work in Display Networks?
• How much should you initially bid for ads?
• How much more should you bid in order to outbid the last highest bidder?

Episode resources and transcript: https://googleadsstrategy.com/how-does-bidding-work-in-google-ads/