In this episode, Kyle chats with Kenny Schumacher about selling marketing businesses. Kenny has founded and sold two businesses, growing his largest to 60+ on the team, and through delegation, was able to run the business with <1h/day. His most recent business, Delesign, was a flat-rate graphic design subscription service. https://delesign.com/ https://schumacher.jp/
In this episode, Kyle talks with Steve Alfano from Alfano Marketing Solutions. Steve and his wife have their own marketing company they run ads for other agencies. He's been in the business for over nine years! https://www.alfanomarketingsolutions.com/
From running ads for parties to investment banking, David Shapiro joined me to talk about Google Ads. David is the CMO of a $4 billion investment bank, so he gives insight into a different side of Google Ads. davidshapiro.net https://www.linkedin.com/in/davidshapironyc/
In this episode, Kyle shares a lesson on scrutinizing high-impression keywords from his course, Elite Local Ads. Read the blog here: https://googleadsstrategy.com/a-google-ads-optimization-strategy-most-people-overlook
In this episode, Kyle answers the question: "What makes a good keyword?"
In this episode, Kyle answers the following question: In regards to Google Adwords Suspension: Suspicious activity in payments, what are the possible reasons and the steps to getting it unsuspended? https://googleadsstrategy.com/qa-google-suspension-suspicious-activity-in-payments/
In this episode, Kyle answers the question: "How can I optimize my YouTube Ads?" https://googleadsstrategy.com/qa-optimizing-youtube-ads/
In this episode, Kyle answers the following question: How can you optimize Google Ads when you have limited data? http://googleadsstrategy.com/how-to-optimize-google-ads-with-limited-data/
In today's episode, Kyle answers the question: How are iOS 14 changes affecting Google Ads? http://googleadsstrategy.com/how-are-ios-14-changes-affecting-google-ads
In this podcast, Kyle answers the question: Can you run identical campaigns with different bid strategies? http://googleadsstrategy.com/what-happens-if-you-run-two-identical-campaigns-with-different-bid-strategies
In this podcast, Kyle answers the question: What is the process you go through before scaling a campaign? What are the key touch points in terms of optimizing a campaign before it's ready to scale? http://googleadsstrategy.com/whats-your-process-before-scaling-a-campaign/
In this podcast, I talk to Dean Graziosi about YouTube Ads, hooks, and the Own Your Future Challenge. This discussion is packed with value for those of you working hard on your YouTube Ads and trying to stand out against the sea of competitors. Sign up for the Own Your Future challenge by visiting https://adleg.com/dean
In this video, Kyle answers the question: Can you still put poor search terms in negative keywords? http://googleadsstrategy.com/do-negative-keywords-still-block-hidden-search-terms/
In this episode, Kyle answers the question: How can I gain coaching clients from Google Ads? http://googleadsstrategy.com/how-to-get-coaching-clients-from-google-ads/
In this episode, Kyle answers the question: Are there any resources you’re aware of for someone new to Google ads (and someone for whom advertising is only one of the many things I have to focus on each day!)? Elite Local Ads: https://www.adleg.com/elite-local-ads 14 Day Audit: http://adleg.com/googleadsaudit
In this episode, Kyle answers the questions: Will adding a trademark word in the ad copy be a policy violation? How many instances of ad policy violations will Google allow before an account gets suspended? Is the suspension reinstatable? Can you reach out to Google for support? Can you ask Google why your ads are getting disapproved? Check out the blog: http://googleadsstrategy.com/will-my-account-be-suspended-for-repeated-policy-violations?...
In this episode, Kyle answers the questions: What's the right "goal" to use when setting up a remarketing campaign? What's the right strategy to use for a marketing campaign? What is the advantage of Cost Per Click (CPC) strategy? In what situations can CPC be more competitive? Check out the blog: http://googleadsstrategy.com/what-bidding-strategy-to-use-in-remarketing-campaigns?...
In this episode, Kyle answers the questions: If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad? Will clicks from the lower position convert better? Should you aim for the top position at all times? What does it mean when you're losing clicks due to budget? What does it mean when you're losing clicks due to rank? Check out the blog here: http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget...
In this episode, Kyle answers the questions: What is Google’s latest update about Search Term Report? Did Google mention the “significant” number of users What is the estimated % rate of insignificant searches? Is this update good or bad for advertisers? Are all advertisers experiencing the same disadvantage? Or just a chosen few?
In this episode, Kyle answers the questions: What is Google’s take on double serving ads? Why do companies run double-serving ads despite the high cost of advertising? How do you go up against someone who is running three different ads against your single ad? Read the blog here: http://googleadsstrategy.com/my-competitor-is-violating-policies-by-serving-multiple-ads-at-once/
In this episode, Kyle answers the following questions: Can a budget of $10 per day still work if the competition is high? Can you get cheaper traffic by using a bunch of long-tail keywords? Should you really just depend on paid traffic even if you have a low budget? Why do some keywords cost more than the others? Read the blog here: http://googleadsstrategy.com/how-to-get-started-with-google-ads-with-a-shoestring-budget/...
In this episode, Kyle answers the questions: Is there a way to find and use keywords with search intent if nobody is searching for it? At what instance is Google Search Ads not good to use? When is it more beneficial to use Display Ads, Youtube Ads, and Facebook Ads? Read the blog: https://googleadsstrategy.com/how-to-target-people-who-arent-searching-for-my-products
In this episode, Kyle aims to wipe out the confusion in the conversion tracking set up in Google Ads. He answers the question 'What is the best approach for tracking lead conversions from a 'Thank You' page?'. Read the blog here: https://googleadsstrategy.com/what-is-the-best-approach-to-setting-up-conversion-tracking/?preview_id=1578&preview_nonce=6b023905c5&preview=true...
In this episode, Kyle talks to Mike Lannen, the CEO of Eternity, an agency that specializes in web development, branding, and digital marketing. Mike shares his insights about: How they were able to cope with the remote work set up during the COVID19 pandemic. The type of clients they are currently working with. The secret sauce in retaining clients. How long it takes to see results from SEO for a newly-launched website. Software(s) they use for researching keywords for a new client. The softwar...
In this episode, Kyle interviews Michael Norris, the CMO of Youtechagency.com. He shares some insights about: How to let Google approve ads about CBD products. Their main client acquisition channels these days. The industries of their current clientele. The stark difference between how they handled their clients then and now. What he thinks about Smart Shopping campaigns. The ideal ad spend budget in order for smart shopping campaigns to actually work. (The general rule that they apply) What he ...
In today's podcast episode, Kyle interviews Kevin De Vincenzi, the CEO of Rapid Response Marketing. Kevin has been at the internet marketing game since 1996. He shares his insights about display campaigns and guaranteed conversion bidding. This interview is loaded with takeaways from a guy who started using Google AdWords way back when Google was still charging a penny per click (and he was advertising pagers...yes, PAGERS). Episode notes and transcript: https://googleadsstrategy.com/google-ads-...
In this episode, Kyle talks to Andy Splichal, the founder of True Online Presence . He's also the founder of a membership training platform called the Academy of Internet Marketing and the author of a new book: Make Each Click Count using Google Shopping . He is going to answer: What are some of the main things that Google Ads managers should consider? What should they be doing in order to have the best chance for success with their Google ads? Are there certain types of products or certain pric...
In this episode, Kyle interviews Tim Tompkins, a Senior Digital Strategist at CauseInspiredMedia.com. Among other things, he will answer the questions: What is Google Ad Grants? How much are Google Ad Grants? Are there restrictions on Google Ad Grants? How can nonprofit organizations benefit from Google Ad Grants? Where does Cause Inspired Media find nonprofit organizations as clients? What are the requirements that nonprofits must meet if they are using Google Ad Grant money? What are the biddi...
In this episode, Kyle's guest, Nicholas Ayers (owner of Made You Look Video Marketing ), shares the advantages of video marketing and Youtube ads, along with great advice about copywriting.
In this episode, Kyle's guest, Nik Armenis, shares some advice on how to scale Google Shopping campaigns. Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-scale-google-shopping-campaigns/
