In this episode, Kyle answers the question: What are the advantages and disadvantages of targeting competitors' names when running Google ads? Episode notes and transcript: https://googleadsstrategy.com/why-not-target-my-competitors-names/
In this episode, Kyle’s guest, David Edwards, answers the questions: What kind of Google ads campaign is the biggest mistake for locksmiths? What is “Google Guaranteed” and how does it affect campaigns for locksmiths? Is click fraud a real concern for locksmiths? Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-locksmiths/
In this episode, Kyle shares some insights on what you should be considering when running your ads in the thick of the COVID-19 pandemic. How should you run Google Ads differently as compared to what you were doing in the last month, week, or days? https://www.youtube.com/watch?v=0qCzfg6oBz8
In this episode, Kyle answers the questions: Can your smart campaign ever beat your search campaign in the same account? Is it advantageous to have multiple campaigns in one account? Episode notes and transcript: https://googleadsstrategy.com/am-i-bidding-against-myself/
In this episode, Kyle's guest, Nik Armenis answers the questions: When you’re just starting out, how should you set up your campaign? How should you remarket on Google? Why should you start remarketing on the YouTube network? What’s the best practice when running Google Shopping ads? Episode notes and transcript: https://googleadsstrategy.com/how-can-i-get-started-with-google-ads-for-ecommerce...
In this episode, Kyle answers the questions: Is there actually a future where manually touching anything in a campaign going to be counterproductive? Can the best human do better than the best machine? Will Google ads still have continual success without the human element? Should humans work with or against Google’s AI? Episode notes and transcript: https://googleadsstrategy.com/when-will-manual-campaign-optimization-become-counterproductive/...
In this episode, Kyle talks about how the coronavirus has affected businesses, especially when comes to running Google ads. Episode notes and transcript: https://googleadsstrategy.com/how-is-coronavirus-affecting-google-ads/
In this episode, Kyle's guest, Todd Friedman of Altura Digital Solutions answers the questions: What are the top three things that car dealerships should be focusing on with their Google ads? How important is video marketing for any business? How competitive is the automotive industry when it comes to Google Ads? What are the 3 tiers in automotive advertising? How can you stay updated with the latest news in the automotive industry? Episode notes and transcript: https://googleadsstrategy.com/goo...
In this episode, Kyle answers the questions: What is a portfolio bid strategy? What are the available options in portfolio bid strategies? What are the 2 horrible bidding options that I won’t recommend? Should you always want to change your target CPA for an entire campaign or an entire account? What is the best way to run target CPA campaigns? Episode notes and transcript: https://googleadsstrategy.com/how-and-when-to-use-portfolio-bid-strategies/...
Kyle's guest, Nik Armenis, is a shopping campaign expert. In today's episode, he will answer the questions: Is smart shopping campaign better than a normal ad campaign? Is smart shopping campaign be troublesome? When will a smart shopping campaign yield better results? What is the ideal minimum number of monthly conversions to have good data for smart shopping campaigns? Episode notes and transcript: https://googleadsstrategy.com/when-should-i-use-smart-shopping-campaigns/...
In this episode, Kyle answers the questions: What is layering? When does layering become beneficial? Does layering restrict your traffic significantly? Should you always apply layering when running Google Ads? Will your campaign be able to scale if you apply layering? Episode notes and transcript: https://googleadsstrategy.com/what-is-the-best-targeting-to-layer-for-display-youtube-ads/...
Kyle's guest in this episode is Fernando Vela , owner of Click Influx , a Google Ads Agency for Chiropractors. He will talk about: The right mindset to have when creating and/or maintaining a landing page. The ideal account structure of ad groups for Chiro campaigns. The correct geo settings for chiropractic clinics that are running Google Ads. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-chiropractors/...
In this episode, Kyle shares how PPC Agencies can charge clients using different models such as: Percentage of ad spend Flat monthly fee CPM (cost-per-thousand) impressions Cost per lead Percent of profit Project-based Hybrid model Episode transcript and notes: https://googleadsstrategy.com/what-are-some-ways-ppc-agencies-can-charge-clients/...
In this episode, Kyle's guest, Nik Armenis will share two ways to hide products from Google Shopping Ads. Episode notes and transcript: https://googleadsstrategy.com/how-to-hide-products-from-google-shopping-ads/
In this episode, Kyle answers the question: Is the “audience targeting” feature of Google Ads beneficial? Is “audience targeting” more important than having the right keywords? What is “targeting audience”? What is an “observation audience”? What is an “affinity audience”? Is Google’s data perfect? Does its AI do a good job of determining the right audience? In Google Ads, when should you bid more aggressively? Episode notes and transcript: https://googleadsstrategy.com/are-you-using-audience-ta...
In this episode, Kyle interviews Nik Armenis of Armenis Digital, an agency that primarily focuses on Google Ads for eCommerce. He will answer the questions: -What makes eCommerce campaigns unique in Google Ads compared to a local business or something else? -What type of online ad is preferred in Australia? -Is it better to start with Google Shopping ads for eCommerce products rather than search ads? -Do shopping campaigns convert better than search ad campaigns for e-commerce? -What are some cr...
In this episode, Kyle answers the questions: Are Google reviews important? Why do reviews matter when you're running Google ads? Will companies that run Google Ads but don’t have positive reviews have a higher cost per lead? What’s a good thing to put on your landing page for potential customers to see? How can you have good reviews from customers? Episode notes and transcript: https://googleadsstrategy.com/why-are-google-reviews-important-when-running-google-ads/...
In this episode, Kyle shares 8 money-saving tips for Google Ads in 2020. Episode transcript and notes: https://googleadsstrategy.com/bonus:-8-money-saving-tips-for-google-ads-in-2020/
In this episode, Kyle interviews Zeke Domowski, a Digital Marketing Consultant that works remotely with small to medium size businesses all across the USA. Zeke talks about the changes that he has seen, in general, regarding the Google Ads landscape. Among other things, he also shares the elements that are essential in a good landing page, especially for pressure washing companies. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-pressure-washing-companies/(opens in a n...
In this episode, Kyle answers the questions: What’s the psychology behind Display Ads? What are the advantages of Display Ads? What types of businesses can benefit from Display Ads? What are the advantages and disadvantages of Search Ads? What determines the cost of Search Ads? Episode notes and transcript: https://googleadsstrategy.com/are-display-ads-cheaper-than-search-ads/...
In this episode, Kyle answers the questions: Is Google’s forecasting tool accurate with its forecasts? Is it okay to lose money on the first transaction? How can you calculate the actual lifetime average profit of a lead or customer? Episode notes and transcript: https://googleadsstrategy.com/is-google-ads-worth-it-for-small-margin-services/
In this episode, Kyle interviews the owner and founder of LimoMarketer.com, Mark Petree. He shares the story of how he got started with Google ads and talks about the fundamentals of Google ads for Limo companies. He also reveals what his most valuable asset is in his business. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-limo-companies/
In this episode, Kyle answers the question: How can exact match negative keywords help save advertising costs run by B2B types of businesses? Episode notes and transcript: https://googleadsstrategy.com/how-to-avoid-consumer-search-terms-when-targeting-b2b-keywords/
Kyle answers the questions: What’s the best way to send leads to clients that you’re running Google Ads for? Is it okay to gather leads before sending them to clients? What’s helpful software that can send alerts right away to the clients’ phone as soon as a lead fills in an opt-in form? Are CRMs helpful in tracking leads? Episode notes and transcript: https://googleadsstrategy.com/best-ways-to-send-leads-to-clients/...
Kyle answers the questions: Why are conversions low even if there’s a good clickthrough rate? Why is it important to set conversion tracking for every campaign? What are examples of high-intent keywords? What are some ways to capture leads for businesses? Is a retargeting campaign important when running ad campaigns? Episode notes and transcript: https://googleadsstrategy.com/my-conversion-rate-sucks-what-should-i-do/...
In this interview, Kyle Sulerud talks to Callum Davies, the person behind the successful agency, Illuminate Digital. Callum specializes in running ads for medical professionals. He shares the biggest mistake that these professionals make when running their own Google Ads, and what they (or their ads manager) can focus on in order to run a successful campaign. Episode notes and transcript: https://googleadsstrategy.com/google-ads-for-dentists-and-orthodontists/ Here's the link to ClickFunnels lan...
Kyle answers the questions: Is a smart campaign a good thing to sign up for in Google Ads? Can a smart campaign work as well as a standard campaign? Can you turn off ads for Google Search partners and Google Maps in a smart campaign? Can you have a better sense of control with smart campaigns? Should Display Network campaigns always be used for ads of local service businesses? Episode notes and transcript: https://googleadsstrategy.com/are-google-smart-campaigns-a-waste-of-money/...
Kyle answers: What are the mistakes that I've committed when I was just starting with Google Ads? What are some of the mistakes that other people have made when it comes to Google Ads? Episode notes and transcript: https://googleadsstrategy.com/biggest-google-ads-mistake-that-you've-learned-from/
Kyle answers the questions: What is the best way to set up Google Ads if you have a local business but non-locals are searching for it as well? How would phrase match keywords and exact match keywords help in targeting your ideal local customers? Can broad match keywords and modified broad match keywords help or hurt your campaign? What is the software that can make the process so much easier? Episode notes and transcript: https://googleadsstrategy.com/how-to-target-local-ads-to-people-in-outsid...
Kyle answers the questions: Is Google trying to cut out Google Ads Freelancers and agencies with their AI (Artifical Intelligence)? Are Google Ads freelancers and agencies going to still be in-demand three years from now? Can Google’s AI ever equal human intervention when setting up Google Ads? If you own a business, is it safe to totally rely on just Google Ads AI when setting up ads? Episode notes and transcript: https://googleadsstrategy.com/is-google-trying-to-cut-us-out/...
